wk 2
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wk 2

Course Number: BUS 515, Fall 2012

College/University: Strayer

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Use the Internet to research the operations strategy of a company of your choice. Be prepared to discuss. From the e-Activity, discuss ways the company you researched could become more competitive by modifying its operations strategy (with a focus on improving its productivity). Provide specific examples to support your response I researched Apple, which makes and sells computers, phones, mp3 players and other...

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the Use Internet to research the operations strategy of a company of your choice. Be prepared to discuss. From the e-Activity, discuss ways the company you researched could become more competitive by modifying its operations strategy (with a focus on improving its productivity). Provide specific examples to support your response I researched Apple, which makes and sells computers, phones, mp3 players and other technology devices. The secret to the success of Apple is that it is operational, where core brand principles shape the Apple culture and drive the business. Apple is a classic example of the brand goes in before the brand goes on. At Apple, the brand is a systematic and integrated method to create value. Its a method, not a message. The makers of Apple put themselves into the shoes of their customers and ask what the customers want and try to make just that. Tim Cook said it best: We believe that were on the face of the earth to make great products . . . in markets where we can make a significant contribution. Making great products is the single most important thing the Tim cook and the other maker of Apple products. Apple also earmarks most of the cash they get from retail sales for tooling. Apple also has a limited amount of products, but high volume in which they can make commitments that other technology firms may not want to do. http://operationsroom.wordpress.com/2011/11/16/how-apple-spends-on-operations/ http://tenayagroup.com/blog/2011/03/31/the-simple-secret-of-apples-brand-strategy/ Product Design and Process Selection Please respond to the following: From the e-Activity, recommend one new product for the company of your choice to offer and describe the process for introducing that Provide product. specific examples to support your response. A new product for Apple could be an Apple TV or and Apple video gaming console. Video game conglomerates, Microsoft Xbox, Sony PlayStation, and Nintendo Wii, make billions of dollars in sales each year. With incredible graphics, great games with amazing campaigns, and great product design, it would be the best way to boost their revenue. The idea development would be simple because Apple already has some of the best products with some of the best designs around. The initial designing process will take some years, but I believe that they could dominate the gaming market if they were to make a game consol. I dont have much money, but if theres an awesome game out, Ill do almost anything it takes to get the game. The same can be said about pretty much a great percentage of gamers. Its a multi-billion dollar industry and new games are around $50-60 depending upon the console. Apple has millions of customers who are gamers, so it would not be hard to conduct surveys to determine exactly what the Apple customer requires of its game system. By using reverse engineering on the consoles that are already out, it would significantly speed up the process of engineering, developing an idea, and putting that idea into a design. Also, they may be able to correct flaws and faults that todays systems are currently having. Once its developed, they can screen the product with focus groups who can test the product. If its successful, then Apple can start the marketing process after the final design has been drafted. Using the line process system, Apple can start produce a lot of consoles in a short period of time to meet the possible demand of consumers.

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