Chapter_03 Test Bank
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Chapter_03 Test Bank

Course Number: MGMT 396, Spring 2013

College/University: Ole Miss

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Chapter 3Starting a Small Business TRUE/FALSE 1. "Me, too" strategies are used by very few new ventures. ANS: F In reality, most new ventures (especially in service industries) are founded on "me, too" strategies. PTS: 1 REF: p. 72 NAT: Analytic | Value Creation OBJ: 3-1 TYPE: C 2. Many new businesses are formed from an entrepreneur seeing ways to improve or modify a product as a result of...

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3Starting Chapter a Small Business TRUE/FALSE 1. "Me, too" strategies are used by very few new ventures. Register to View AnswerIn reality, most new ventures (especially in service industries) are founded on "me, too" strategies. PTS: 1 REF: p. 72 NAT: Analytic | Value Creation OBJ: 3-1 TYPE: C 2. Many new businesses are formed from an entrepreneur seeing ways to improve or modify a product as a result of previous work experience. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 72 OBJ: 3-1 TYPE: C 3. Based on knowledge gleaned from a present or recent job, entrepreneurs may see new startup ideas from modifying an existing product, improving a service, or duplicating a business concept in a differ ent location. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 73 OBJ: 3-1 TYPE: C 4. Hobbies or personal interests can provide startup ideas. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 74 OBJ: 3-1 TYPE: C 5. Serendipity describes a new product idea resulting from deliberate search activities. Register to View AnswerSerendipity refers to making desirable accidental discoveries, not engaging in deliberate search efforts. PTS: 1 REF: p. 74 NAT: Analytic | Value Creation OBJ: 3-1 TYPE: D 6. Serendipity is the facility for making desirable discoveries by accident. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 74 OBJ: 3-1 TYPE: D 7. Magazines and other periodicals are excellent sources of startup ideas. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 75 OBJ: 3-1 TYPE: C 8. Startups are more likely to be successful when the entrepreneur first evaluates his or her own capabilit ies and then looks for a new product or service idea, as opposed to beginning with a need in the mar ketplace and then relating those to personal capabilities. Register to View AnswerStartups that are launched by first identifying market needs are more likely to be successful, especially when the business is related to consumer goods and services. PTS: 1 REF: p. 80 NAT: Analytic | Value Creation OBJ: 3-3 TYPE: C 9. Cabana Life, the company started by Melissa Marks Papock, is an example of a startup based on serendipity. Register to View AnswerCabana Life is an example of a startup based on personal experience. PTS: 1 REF: p. 73 OBJ: 3-1 TYPE: A NAT: Reflective Thinking | Value Creation 10. Business guru Peter Drucker believes entrepreneurs should consider no more than two or three sources of opportunity to avoid being sidetracked as they prepare to launch or grow their enterprises. Register to View AnswerBusiness guru Peter Drucker believes entrepreneurs should consider seven sources of opportunity as they prepare to launch or grow their enterprises: the unexpected, the incongruous, process needs, struc tural change, demographics, changes in perception, and new knowledge. PTS: 1 REF: p. 74 OBJ: 3-1 TYPE: C NAT: Analytic | Economic Environments 11. Given their limited market scope and size, only three of Porters five forces are relevant to small busi nesses. Register to View AnswerAll five forces are relevant for small businesses. PTS: 1 REF: p. 83 OBJ: 3-3 TYPE: C NAT: Analytic | Economic Environments 12. The industry environment is made up of very broad factors that influence allor at least mostbusi nesses in a society. Register to View AnswerThe general environment encompasses broad factors; industry environment includes factors that dir ectly impact a given firm and its competitors. PTS: 1 REF: p. 81 OBJ: 3-3 TYPE: C NAT: Analytic | Economic Environments 13. According to business guru Peter Drucker, Innovation is the specific instrument of entrepreneurship. Register to View AnswerPTS: 1 REF: p. 74 NAT: Analytic | Economic Environments OBJ: 3-1 TYPE: C 14. Starting or buying more than one business without merging their operations closely is a strategy known as differentiation. Register to View AnswerDiversification involves starting or buying more than one business without merging the operations. PTS: 1 REF: p. 77 NAT: Analytic | Value Creation OBJ: 3-2 TYPE: D 15. The general environment is very narrow and includes the forces that directly impact a firm and its competitors. Register to View AnswerIt is the industry environment that impacts only a firm and its competitors. The general environment is broad in its impact, since it influences all or most businesses in a society. PTS: 1 REF: p. 81 OBJ: 3-3 TYPE: D NAT: Analytic | Economic Environments 16. The industry environment is defined as the combined forces that directly impact a given firm and its competitors. Register to View AnswerPTS: 1 REF: p. 81 NAT: Analytic | Economic Environments OBJ: 3-4 TYPE: D 17. The general environment is more narrowly defined than the industry environment because it focuses on specific segments, such as those relating to the economy, sociocultural trends, and geopolitical de velopments. Register to View AnswerThe general environment (comprised of economic, sociocultural, political/legal, technological, ecolo gical, and global segments) is more broadly defined than the industry environment and therefore all (or at least most) businesses in a society. The industry environment affects only a given firm and its relev ant competitors. PTS: 1 REF: p. 81 OBJ: 3-3 TYPE: C NAT: Analytic | Economic Environments 18. General environment analysis is only appropriate for large firms. Register to View AnswerSmall businesses can benefit from such an analysis in that new opportunities can be identified as well as threats that might hurt operations. PTS: 1 REF: p. 82 OBJ: 3-3 TYPE: C NAT: Analytic | Economic Environments 19. Developments in the technological segment of the general environment have created significant oppor tunities for many new and creative small businesses. Register to View AnswerPTS: 1 REF: p. 81-82 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 20. New competitors, substitute products/services, rivalry, suppliers and buyers all represent competitive forces within an industry. Register to View Answer PTS: 1 REF: p. 83 OBJ: 3-3 TYPE: C NAT: Analytic | Economic Environments 21. The bargaining power of suppliers is encouraging for small businesses attempting to enter an industry. Register to View AnswerBargaining power depends on the strength of the supplier (Will the supplier demand a high price for a limited item?) and the strength of the small business (Does the business have enough need to demand volume discounts?) PTS: 1 REF: p. 83 OBJ: 3-3 TYPE: D NAT: Analytic | Economic Environments 22. Change may be the most important source of opportunities for entrepreneurial firms. Register to View AnswerPTS: 1 REF: p. 74 NAT: Analytic | Economic Environments OBJ: 3-1 TYPE: C 23. Economic trends include the rate of inflation, interest rates and even currency exchange rates, all of which promote or discourage business growth. Register to View AnswerPTS: 1 REF: p. 81 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 24. Research has shown that most entrepreneurs generate their business ideas by searching external sources of ideas. Register to View AnswerResearch has shown that these are more often generated from personal expertise, not from external sources. PTS: 1 REF: p. 72 NAT: Analytic | Value Creation OBJ: 3-1 TYPE: C 25. Resources can be either tangible or intangible in nature. Register to View AnswerPTS: 1 REF: p. 85 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: D 26. Evaluation of the general environment is appropriate only for large firms that have a corporate staff to manage the process. Register to View AnswerSmall businesses benefit from general environmental scanning. PTS: 1 REF: p. 82 OBJ: 3-3 TYPE: C NAT: Analytic | Economic Environments 27. A competitive advantage is a resource or capability that makes a firm stronger than its rivals. Register to View AnswerCore competencies are the capabilities that provide a competitive advantage. PTS: 1 REF: p. 86 OBJ: 3-3 TYPE: D NAT: Analytic | Economic Environments 28. A SWOT analysis provides a concise overview of a firm's strategic situation. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 86 OBJ: 3-3 TYPE: D 29. In practice, a SWOT analysis is usually based on a dynamic view of the firm and its situation. Register to View AnswerSWOT analysis is often based as a static view of the firm and its situation, which is unfortunate since the firm's strategy will always be dynamic (changing). PTS: 1 REF: p. 86 NAT: Analytic | Value Creation OBJ: 3-3 TYPE: C 30. Following a cost-based strategy can give a small firm a competitive advantage. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 89 OBJ: 3-4 TYPE: D 31. A cost-based strategy requires a firm to create and sustain differentiation in the marketplace. Register to View AnswerIt is a differentiation-based strategy that requires a firm to create and sustain a firms product or ser vice uniqueness. PTS: 1 REF: p. 89 NAT: Analytic | Value Creation OBJ: 3-4 TYPE: C 32. A differentiation-based strategy usually does not lead to a competitive advantage in business. Register to View AnswerA differentiation-based strategy is one of two general options that can lead to a competitive advantage. PTS: 1 REF: p. 89 NAT: Analytic | Value Creation OBJ: 3-4 TYPE: C 33. A firm that is able to create and sustain product and/or service differentiation will most likely be a suc cessful performer in the marketplace. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 89 OBJ: 3-4 TYPE: C 34. Small firms are pursuing a focus strategy if they adapt their efforts to concentrating on a specific niche within the market. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 91 OBJ: 3-4 TYPE: D 35. In marketing terms, a focus strategy depends upon market segmentation. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 91 OBJ: 3-4 TYPE: C 36. A SWOT analysis encompasses both the inside-out and outside-in approaches in determining an over view of a ventures strategic situation. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 86-87 OBJ: 3-3 TYPE: D 37. Personalized Bottle Water has been successful due to a strategy of keeping costs low. Register to View AnswerThe company uses a differentiation-based focus strategy with the customization of its products. PTS: 1 REF: p. 91 NAT: Reflective Thinking | Finance OBJ: 3-4 TYPE: A 38. A fatal flaw is a circumstance or development that, in and of itself, could render a new business unsuc cessful. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 95 OBJ: 3-5 TYPE: D 39. A feasibility analysis should be conducted only after completion of a business plan. Register to View AnswerThe feasibility analysis is an intermediate step before writing the business plan. PTS: 1 REF: p. 94 OBJ: 3-5 TYPE: A NAT: Analytic | Economic Environments 40. An entrepreneur who aspires to be a mogul with the company would be satisfied with an attractive niche if the macro-market had short-term growth and potential so as to get in the market before other competitors. Register to View AnswerThe future mogul would want a macro-market that had fast growth and ample long-term potential. PTS: 1 REF: p. 95 OBJ: 3-2 TYPE: C NAT: Analytic | Economic Environments MULTIPLE CHOICE 1. Peter Drucker identified _____ change-based sources of opportunity that entrepreneurs should con sider as they prepare to launch or grow their enterprise. a. 3 b. 5 c. 7 d. 9 Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 74 OBJ: 3-1 TYPE: C 2. Which change factor was not identified by Peter Drucker as a business opportunity source? a. the unexpected b. the innocuous c. the incongruous d. demographics Register to View AnswerPTS: 1 REF: p. 75 NAT: Analytic | Economic Environments OBJ: 3-1 TYPE: D 3. Carter Pilchers idea for Shorts International was based on which type of idea? a. TYPE A b. TYPE B c. TYPE C d. TYPE D Register to View AnswerPTS: 1 REF: p. 72 NAT: Reflective Thinking | Value Creation OBJ: 3-1 TYPE: A 4. Peter Druckers change-based sources of entrepreneurial opportunities is made up of the external factors of changes in perception, new knowledge and ______. a. structural change b. process needs c. incongruous d. demographics Register to View AnswerPTS: 1 REF: p. 75 NAT: Analytic | Economic Environments OBJ: 3-1 TYPE: D 5. The quote Good artists borrow; great artists steal is the principle that launched which company? a. Aimies Dinner and Movie b. Apple c. C and D Landscape Company d. Xerox Register to View AnswerPTS: 1 REF: p. 77 NAT: Reflective Thinking | Value Creation OBJ: 3-2 TYPE: A 6. Sherwood Forlee and Mihoko Ouchi, owners of the, sell a line of non-traditional, entertaining products that are an example of a. recognizing a hot trend and riding the wave. b. combining two businesses into one to create a market opening. c. beginning with a problem in mind. d. considering ways to adapt a product or service to meet customer needs in a different way. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 78 OBJ: 3-2 TYPE: A 7. Which statement is an example of an economic trend? a. The Federal Reserve announces that it will decrease the interest rate charged to banks. b. Congress passes legislation that increases the tax rate on corporations. c. A new computer chip is announced which will allow for miniaturization of many electron ic devices. d. The E.U. declares an increase in tariffs on all agricultural goods. Register to View AnswerPTS: 1 REF: p. 81 NAT: Global Dynamics | Economic Environments OBJ: 3-3 TYPE: A 8. Which statement is an example of a political/legal trend? a. The Federal Reserve announces that it will decrease the interest rate it charges banks. b. Congress passes legislation that increases the tax rates on corporations. c. A new computer chip is announced which will allow for miniaturization of many electron ic devices. d. The E.U. declares an increase in tariffs on all agricultural goods. Register to View AnswerPTS: 1 REF: p. 81 NAT: Global Dynamics | Ethical and Legal OBJ: 3-3 TYPE: A 9. Which statement is an example of a technological trend? a. The Federal Reserve announces that it will decrease the interest rate it charges banks. b. Congress passes legislation that increases the tax rates on corporations. c. A new computer chip is announced which will allow for miniaturization of many electron ic devices. d. The E.U. announces an increase in tariffs on all agricultural goods. Register to View AnswerPTS: 1 NAT: Global Dynamics | Technology REF: p. 81 OBJ: 3-3 TYPE: C 10. An example of a Type B startup idea is a. a new microsponge technology allowing oils to be contained inside billions of microscopic sponges. b. a baby stroller that pushes more easily and is more difficult to overturn than previous designs. c. opening a new hamburger stand on the corner with no unique product differentiation. d. a new mail-order business selling a foreign-produced item never sold domestically before. Register to View AnswerPTS: 1 REF: p. 72 NAT: Reflective Thinking | Value Creation OBJ: 3-1 TYPE: A 11. A Type A idea involves a. a technically new process. b. performing an old function in a new and improved way. c. using prior work experience as a basis for starting a new business. d. providing customers with a product or service absent in their market but available else where. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 71 OBJ: 3-1 TYPE: D 12. A Type B idea involves a. a technically new process. b. performing an old function in a new and improved way. c. using prior work experience as a basis for starting a new business. d. providing customers with a product or service absent in their market but available else where. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 72 OBJ: 3-1 TYPE: D 13. A Type C idea involves a. a technically new process. b. performing an old function in a new and improved way. c. using prior work experience as a basis for starting a new business. d. providing customers with a product or service absent in their market but available else where. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 72 OBJ: 3-1 TYPE: D 14. What idea accounts for the largest number of startups? a. A technically new process b. Performing an old function in a new and improved way c. Using prior work experience as a basis for starting a new business d. A product or service absent in a market but available elsewhere Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 72 OBJ: 3-1 TYPE: C 15. An example of a Type C startup idea is a. a new microsponge technology allowing oils to be contained inside billions of microscopic sponges. b. a baby stroller that pushes more easily and is more difficult to overturn than previous designs. c. opening a new hamburger stand on the corner with no unique product differentiation. d. using satellite dish technology to form a mobile satellite transmitter and receiver business. Register to View AnswerPTS: 1 REF: p. 72 NAT: Reflective Thinking | Value Creation OBJ: 3-1 TYPE: A 16. According to a study by the National Federation of Independent Business Foundation, new product ideas for small business startups originate from all of the following except a. prior work experience. b. personal interests and hobbies. c. a chance happening. d. existing records of a business. Register to View AnswerPTS: 1 REF: p. 72 NAT: Analytic | Economic Environments OBJ: 3-1 TYPE: C 17. According to a study by the National Federation of Independent Business Foundation, the most common source of new product ideas for small business startups is a. prior work experience. b. personal interests and hobbies. c. a chance happening. d. existing records of a business. Register to View AnswerPTS: 1 REF: p. 72 NAT: Analytic | Economic Environments OBJ: 3-1 TYPE: C 18. An example of an idea for a new startup from a hobby is a. a coin collector, who bought and sold coins for years to build a personal collection, decid ing to become a coin dealer. b. a furniture salesperson seeing the possibility of opening a new furniture store in a different area of the city. c. a sharpshooter, who shot holes in a pair of her boyfriend's jeans during an argument, hear ing him get complimented on the way they look. d. all of the above are examples. Register to View AnswerPTS: 1 REF: p. 74 NAT: Reflective Thinking | Value Creation OBJ: 3-1 TYPE: A 19. An example of an idea for a new startup from an accidental discovery is a. a coin collector, who bought and sold coins for years to build a personal collection, decid ing to become a coin dealer. b. a furniture salesperson seeing the possibility of opening a new furniture store in a different area of the city. c. a sharpshooter, who shot holes in a pair of her boyfriend's jeans during an argument, hear ing him get complimented on the way they look. d. all of the above are examples. Register to View AnswerPTS: 1 REF: p. 74 NAT: Reflective Thinking | Value Creation OBJ: 3-1 TYPE: A 20. Which segment is part of the general environment? a. The industry segment b. The global segment c. The information segment d. The human resources segment Register to View AnswerPTS: 1 REF: p. 81 NAT: Global Dynamics | Economic Environments OBJ: 3-3 TYPE: C 21. The increased trade between the United States and Mexico since the enactment of the North American Free Trade Agreement is related to the ____ element of the general environment. a. technological b. global c. ecological d. sociocultural Register to View AnswerPTS: 1 REF: p. 81 NAT: Global Dynamics | Economic Environments OBJ: 3-3 TYPE: A 22. Which factor is not specified by Michael Porter as factors that determine the nature and degree of com petition in an industry? a. threat of new competitors. b. rivalry among existing competitors. c. industry cost/price structure. d. bargaining power of buyers and/or suppliers. Register to View AnswerPTS: 1 REF: p. 83 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 23. Which factor determines the nature and degree of competition in an industry, as identified by Michael Porter in his book Competitive Advantage? a. The interest of small businesses b. Bargaining power of competitors c. Threat of substitute products or services d. The macroeconomic level of the industry Register to View AnswerPTS: 1 REF: p. 83 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 24. Which statement is an example of a global trend? a. The Federal Reserve announces that it will decrease the interest rate it charges banks. b. Congress passes legislation that increases the tax rates on corporations. c. A new computer chip is announced that will allow for miniaturization of many electronic devices. d. The E.U. declares an increase in tariffs on all agricultural goods. Register to View AnswerPTS: 1 REF: p. 81 NAT: Global Dynamics | Economic Environments OBJ: 3-3 TYPE: A 25. An increase in the bargaining power of suppliers a. increases both the attractiveness and the profitability of the target market. b. decreases both the attractiveness and the profitability of the target market. c. decreases the attractiveness and increases the profitability of the target market. d. increases the attractiveness and decreases the profitability of the target market. Register to View AnswerPTS: 1 REF: p. 83 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 26. In analyzing the industry environment of the particular field into which Charles was about to enter in business, he found that there existed a fierce rivalry between the competitors that were currently in the business. This competition would offset the desirability of entering the industry in which way? a. negatively b. positively c. no effect d. cannot be determined Register to View AnswerPTS: 1 REF: p. 84 NAT: Reflective Thinking | Value Creation OBJ: 3-3 TYPE: C 27. Substitute products a. reduce the attractiveness and profitability of an industry. b. represent those items manufactured by direct within rivals an industry. c. are usually cheaper than the products they can replace. d. are always a serious threat to rivals in an industry. Register to View AnswerPTS: 1 REF: p. 83 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 28. Based on William A. Sahlman's suggestions, which question about competitors should be answered by the business plan? a. Are there ways to co-opt potential or actual competitors by forming alliances? b. How easily can new competitors enter the industry? c. Do small businesses have special advantages when competing in the industry? d. What is the average size of competitors? Register to View AnswerPTS: 1 REF: p. 84 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 29. According to Peter Drucker, _____ is the means by which the entrepreneur either creates new wealthproducing resources or endows existing resources with enhanced potential for creating wealth. a. creativity b. innovation c. capital spending d. collaborating with competitors Register to View AnswerPTS: 1 REF: p. 74 NAT: Analytic | Economic Environments OBJ: 3-1 TYPE: C 30. Which term is one of the seven sources of opportunities in the environment recognized by Peter Drucker? a. The unbelievable b. The undeniable c. The incongruous d. The new Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 75 OBJ: 3-1 TYPE: C 31. An increase in the rivalry among existing competitors in a target market a. increases both the attractiveness and the profitability of the target market. b. decreases both the attractiveness and the profitability of the target market. c. decreases the attractiveness and increases the profitability of the target market. d. increases the attractiveness and decreases the profitability of the target market. Register to View AnswerPTS: 1 REF: p. 83 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 32. A(n) _____ exists when multiple resources are integrated and then deployed to the firm's advantage. a. networked resource b. common intangible c. capability d. industry edge Register to View AnswerPTS: 1 REF: p. 85 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: D 33. Resources are best described as a. those basic inputs that a firm uses to conduct its business. b. only those features that are visible and easy to quantify. c. the firm's lending capacity. d. capabilities that can be exploited. Register to View AnswerPTS: 1 REF: p. 85 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: D 34. A SWOT analysis can be described best as a. a means of assessing the firm's industry situation. b. an assessment of the internal strengths and weakness of the firm. c. a dynamic analysis of the firm's current situation. d. a concise overview of the firm's strategic situation. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 86 OBJ: 3-3 TYPE: C 35. Observations about the external environment and organizational potentials can be brought together by means of a. an alignment strategy. b. the in-and-out assessment. c. a SWOT analysis. d. common sense critique. Register to View AnswerPTS: 1 REF: p. 86 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: C 36. Generally speaking, a strategy is a. an action plan that guides resource investments. b. a formal statement of what the firm intends to do. c. an expanded description of the firm's mission statement. d. most effective when it is designed to reflect the tactics that are common within an in dustry. Register to View AnswerPTS: 1 REF: p. 88 NAT: Analytic | Economic Environments OBJ: 3-4 TYPE: D 37. The two broad strategies for building a competitive advantage are the _____ strategies. a. cost-based and differentiation-based b. price-advantage and cost-advantage c. marketing-advantage and price-advantage d. focus-advantage and marketing-advantage Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 89 OBJ: 3-4 TYPE: C 38. A company that is the lowest-cost producer within the market will have what type of strategy? a. Price-based b. Marketing-based c. Efficiency-based d. Cost-based Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 89 OBJ: 3-4 TYPE: D 39. Marketplace Farms is a regional cooperative of apple and orange growers. In order to compete against larger regional growers, the company relies on lower cost labor instead of machines and inexpensive packaging processes. Marketplace Farms is relying on what type of strategy? a. price-based b. marketing-based c. efficiency-based d. cost-based Register to View AnswerPTS: 1 REF: p. 89 NAT: Reflective Thinking | Value Creation OBJ: 3-4 TYPE: A 40. A differentiation-based strategy requires that a firm a. be the lowest-cost provider in an industry. b. emphasize the uniqueness of its product or services. c. achieve the highest resource efficiency in an industry. d. be the lowest-priced competitor in an industry. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 89 OBJ: 3-4 TYPE: D 41. Containers Etc. manufactures household containers. In contrast to traditional market designs, all of the products are microwaveable, child-proof and come in an assortment of 35 colors. Accordingly, Containers Etc. is pursuing a _____ strategy. a. product-based b. differentiation-based c. concept-based d. efficiency-based Register to View AnswerPTS: 1 REF: p. 90 NAT: Reflective Thinking | Value Creation OBJ: 3-4 TYPE: A 42. Mark is the owner of Delectable Delights, a specialty store offering chocolates, candies, and fruit bas kets. After a recent analysis of the competitive environment, Mark concluded that three distinct con sumer segments exist for his products - A, B, and C consumers. In an effort to maximize the effective ness of its strategy, Mark has decided to focus on fulfilling the needs of A consumers. He is employing a _____ strategy. a. multisegmentation b. selective c. focus d. concentration Register to View AnswerPTS: 1 REF: p. 91 NAT: Reflective Thinking | Value Creation OBJ: 3-4 TYPE: A 43. A focus strategy is best described as a. an attempt to compete directly with industry giants. b. a domestic marketing strategy. c. a strategy that isolates the firm from market forces. d. targeting the high end of a market. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 91 OBJ: 3-4 TYPE: D 44. Carol runs Technographics, a company that designs greeting cards for computer users. What type of strategy would be expected? a. a focus strategy. b. an unsegmented strategy. c. a multisegmentation strategy. d. a marketing mix strategy. Register to View AnswerPTS: 1 REF: p. 91 NAT: Reflective Thinking | Value Creation OBJ: 3-4 TYPE: A 45. Which description does not indicate a focus strategy? a. Strict concentration on a single subset of customers b. Concentration on a single product c. Concentration on multiple products for the total market d. Restriction to a single geographical region Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 91 OBJ: 3-4 TYPE: D 46. An entrepreneurs choice that affects the nature of a small firm and its basic direction is known as a a. market-based decision. b. tactical decision. c. strategic decision. d. focus-based decision. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 92 47. According to Michael Porter, a focus strategy can erode when a. the strategy is protected. OBJ: 3-4 TYPE: D b. the target segment's differences from other segments narrow. c. new firms reconstruct the industry. d. demand for the product grows and thus attracts new competitors. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 94 OBJ: 3-4 TYPE: C 48. Which action is a cause for erosion of a small firm's focus strategy? a. Consumer demand grows. b. New firms reconstruct the industry. c. Differences between segments grow larger. d. The focus strategy is imitated. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 94 OBJ: 3-4 TYPE: C 49. A computer technician recognizing a need for more atheistically pleasing computers would be said to have entrepreneurial _____. a. technology b. alertness c. strategy d. rivalry Register to View AnswerPTS: 1 REF: p. 69 NAT: Reflective Thinking | Value Creation OBJ: 3-1 TYPE: A 50. _____ refers to the way entrepreneurs identify new products or services that may lead to promising businesses. a. Focus-based decisions b. Elasticity c. Opportunity recognition d. Cost-benefit analysis Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 69 OBJ: 3-1 TYPE: D 51. Focus strategies can be implemented in any of the following ways except a. emphasizing a single product or service. b. limiting the market to a single geographic area. c. restricting focus to a single subset of customers. d. ensuring that the venture is the lowest-cost provider in the market. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 91 OBJ: 3-4 TYPE: C 52. When conducting an outside-in analysis, one should consider the _____ environment followed by the _____ environment. a. general; industry b. general; natural c. industry; natural d. industry; political Register to View AnswerPTS: 1 REF: p. 81 NAT: Analytic | Economic Environments OBJ: 3-3 TYPE: D 53. Analyzing the internal potentials of a business is conducting a(n) _____ analysis. a. b. c. d. regulatory political inside-out outside-in Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 85 OBJ: 3-3 TYPE: D 54. Alyson and Andrea, country artists, realized that their love of classic rock was also popular with their fans. Their change to their show to incorporate more rock songs with a country flavor is an example of a. recognizing a hot trend and riding the wave. b. combining two businesses into one to create a market opening. c. beginning with a problem in mind. d. finding a way to adapt a product or service to meet customer needs in a different way. Register to View AnswerPTS: 1 REF: p. 79 NAT: Reflective Thinking | Value Creation OBJ: 3-2 TYPE: A 55. Julie, owner of a bed and breakfast inn, had been asked repeatedly to cater events. Once she realized her kitchen was not being used during the later part of the day, she started the company. This change is an example of a. recognizing a hot trend and riding the wave. b. combining two businesses into one to create a market opening. c. beginning with a problem in mind. d. considering ways to adapt a product or service to meet customer needs in a different way. Register to View AnswerPTS: 1 REF: p. 77 NAT: Reflective Thinking | Value Creation OBJ: 3-2 TYPE: A 56. When Sally realized her vintage clothing pieces were being bought by the local college students and not just their parents, she started adding more vintage pieces to her inventory. Sally is a. recognizing a hot trend and riding the wave. b. combining two businesses into one to create a market opening. c. beginning with a problem in mind. d. considering ways to adapt a product or service to meet customer needs in a different way. Register to View AnswerPTS: 1 REF: p. 78 NAT: Reflective Thinking | Value Creation OBJ: 3-2 TYPE: A 57. A feasibility analysis is a. a preliminary assessment of a business idea that gauges possible success. b. used to correct a fatal flaw. c. completed after the business plan. d. for the identification of possible sellers. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 95 OBJ: 3-5 TYPE: C 58. An evaluation of the general environment a. is done before the feasibility analysis. b. helps identify a trend that could be used for a possible startup idea. c. will clarify the unique value of the startup idea. d. will be the primary determinant for a possible startup idea. Register to View AnswerPTS: 1 REF: p. 96 NAT: Analytic | Economic Environments OBJ: 3-5 TYPE: C 59. Entrepreneurial success consists of all of the following elements except a. a preliminary assessment of a business idea that gauges possible success, the capability of an individual or the suitability of a team. b. a market with potential. c. a business plan. d. an attractive industry. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 95 OBJ: 3-5 TYPE: C 60. According to the feasibility analysis framework, an entrepreneur who has a vision of a multi-unit com pany will a. be satisfied with an attractive niche so the company can gain market share. b. check to see if the health of the micro-market is strong enough for future macro-market growth. c. desire a healthier micro-market potential growth over the health of the macro-market. d. be satisfied with an attractive niche if it would serve as a point of entry for long-term po tential. Register to View AnswerPTS: 1 NAT: Analytic | Value Creation REF: p. 95 OBJ: 3-5 TYPE: C 61. According to Mullins, which characteristic is not needed for strong new venture leadership? a. The venture must fit the leaders mission, aspirations, and level of comfort with the risk. b. The venture must be in an attractive industry with market potential with which the leader is knowledgeable. c. The leader must grasp factors that are critical to the success of the enterprise and his or her ability to execute on these factors. d. The leader must have a strong connection to suppliers, customers, investors, and others who will be essential to making the venture work. Register to View AnswerPTS: 1 NAT: Analytic | Dynamics REF: p. 97 OBJ: 3-5 TYPE: C 62. A diversification strategy is illustrated by a. an event planner deciding to purchase rental space. b. a restaurant owner adding a gift shop inside the restaurant. c. an upscale clothing store starting a boutique shoe store. d. a car wash who adds a pick up service. Register to View AnswerPTS: 1 REF: p. 77 NAT: Reflective Thinking | Value Creation OBJ: 3-2 TYPE: A 63. Jesse would like to start a landscaping company that concentrates on using native plants. The feasibil ity study showed a need for $100,000 to start the company (she has $10,000), competition of three oth er companies (one concentrated on using native plants), and buyers who were predominantly 60 years or older (who loved yard work). Which statement is true? a. This plan shows fatal flaws with financing, competition, and market as none of these flaws could be fixed. b. The plan has a fatal flaw with financing and competition as the market might have an in terest in her speciality. c. The plan has a fatal flaw with financing but competition might not be as much of an issue if the native plant landscaping is growing with the buyers. d. The plan could be fixed if an investor went into business with her. Register to View AnswerPTS: 1 REF: p. 95 NAT: Reflective Thinking | Value Creation OBJ: 3-5 TYPE: A ESSAY 1. Of the three basic types of ideas from which most startups are launched, which one accounts for the most startup ventures? Why? ANS: Type C startup ideas probably account for the largest number of all new venture startups. These ideas result in modifications to existing products and services. Therefore, they may have less risk and a mar ket with a customer base. The idea will fail if the market does not perceive that an old function is being performed in a new and improved manner. PTS: 1 REF: p. 72 NAT: Communication | Value Creation OBJ: 3-1 TYPE: C 2. Compare and contrast personal experience, hobbies and personal interests and accidental discovery as a source of startup ideas. Use examples to strengthen the discussion. ANS: Personal experiences is a one of the most prolific source of startup ideas. It produces ideas that are re lated to the individual's skills and knowledge and may result from past work experience (Melissa Marks Papock and Cabana Life). Accidental discovery and serendipity, on the other hand, may happen at any time and be totally unrelated to the individual's background (Ex. Simone Gonzales and Pleasure Doing Business). Sometimes hobbies and personal interests grow beyond their leisure activities and become businesses. (Ex. Alex Shogren and Best Kiteboarding). For instance, people who love skiing might start a ski equipment rental operation as a way to make income from an activity they enjoy. PTS: 1 REF: p. 72-74 NAT: Communication | Value Creation OBJ: 3-1 TYPE: A 3. Briefly state the difference between a market and an industry. How are these two items related to small business success? Register to View Answermarket consists of buyers, current or potential customers who are interested in purchasing a particu lar class of products or services to satisfy their wants or needs - and they must have the ability to pay for them. An industry is made up of sellers who compete with one another by offering identical or similar products or services for sale to the same general group of buyers. Both markets and industries are con sidered part of the macro level of the business. A market with potential, an attractive industry and a capable individual or team with skills and capabil ities to pull together are critical for success. PTS: 1 REF: p. 95-96 OBJ: 3-5 TYPE: C NAT: Communication | Economic Environments 4. List the five factors that determine the nature and degree of competition in an industry, as presented by Michael Porter in his book Competitive Advantage. Why is the proper identification of these factors important for a new venture? ANS: New competitors Substitute products/services Rivalry Suppliers Buyers All five factors combine to make a target market attractive and profitable. If these factors are strong, then profitability is weaker. An entrepreneur should understand each factor to identify opportunities and threats for the new venture. PTS: 1 REF: p. 83 OBJ: 3-3 TYPE: C NAT: Communication | Economic Environments 5. Name and describe the two broad-based strategy options that a firm can select when pursuing a com petitive advantage in the marketplace. ANS: Strategies can be condensed into either a cost-based strategy or a differentiation-based strategy. The cost-based strategy requires a firm to be the lowest-cost producer in its market, employing practices ranging from using low-cost labor to installing highly efficient manufacturing equipment. Using creat ive approaches, small firms can be very competitive using this type of strategy. Differentiation-based strategies are based on product or service differentiation. That is, firms using this strategy must offer a product or service that is perceived to be unique in some way (e.g., convenient to operate, recognized as user-friendly) that the consumer desires. PTS: 1 REF: p. 89-90 OBJ: 3-4 TYPE: C NAT: Communication | Economic Environments 6. What marketing activities suggest that a small firm is following a focus strategy? ANS: Strict concentration on a single or limited market segment Concentration on a single or specialized product Restriction to a single geographical region Emphasis on substantive superiority of the product or service A firm could then pair this focus strategy with an overall cost-based strategy or a differentiation-based strategy. PTS: 1 REF: p. 91-92 OBJ: 3-4 TYPE: C NAT: Communication | Economic Environments 7. Which of Michael Porters four conditions for segmented market erosion occurred with Minnetonka, the small firm that is widely recognized as the first to introduce liquid hand soap? ANS: The focus strategy is imitated. The target segment becomes structurally unattractive because the structure erodes or because demand simply disappears. The target segment's differences from other segments narrow. New firms subsegment the industry. Procter and Gamble quickly imitated the product and had the money to push their product. Minnetonka contributed to the segment narrowing as they didnt focused on Softsoaps unique advantage. Now new firms have subsegmented the industry with the addition of antibacterial agents to the soaps. PTS: 1 REF: p. 94 OBJ: 3-4 TYPE: A NAT: Communication | Economic Environments 8. Describe the differences and relationships between resources, capabilities and core competencies. How do these items relate to inside-out analysis? ANS: Resources are basic inputs that a firm uses in its business, including cash for investment, useful tech nologies, access to equipment, and capable employees. Companies have both tangible and intangible resources. Capabilities are best viewed as the integration of various resources in a way that boosts the firms competitive advantage. Core competencies are those resources and capabilities that provide an enterprise with a competitive advantage over its rivals. An inside-out analysis catalogues the resources and capabilities available to the startup leading to core competency identification. By using resources and capabilities in unique ways, a firm can establish its core competencies and apply them to obtain a competitive advantage. PTS: 1 REF: p. 85-86 NAT: Communication | Value Creation OBJ: 3-3 TYPE: C 9. Discuss ways a small business owner can spot trends to increase their companys performance. ANS: From the text: 1. Listen to (and ask) customers. 2. Stay in touch with industry changes by reading industry newsletters, e-scriptions, magazines or at tending national conferences. 3. Use marketing tools such as online or in-person focus groups, social media groups, or chat rooms. 4. Use Internet sites such as trendhunter.com and jwtintelligence.com. Others: 5. If the budget allows, hire a consultant to research ideas. 6. Analyze product sales to see if certain items are selling faster or slower than the last quarter. 7. Look to other areas of the country that are early adopters to see what is selling and why. 8. Watch other industries to see what could be adopted. PTS: 1 REF: p. 78 NAT: Communication | Value Creation OBJ: 3-2 TYPE: C

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DeVry Chicago - ECT 246 - 246
Figure 17.47?IF = 9.66mA (50V – 0.7V) / 5.1kOhms)I0 = 11.6mA ( 1.2 * 9.66mA)CH 17 # 14Or14. Determine the values of VL(pk) Vave, and Iave for the circuit shown in figure 18.53Vs(pk) = Vs(rms) / 0.707 = 24V/0.707 = 33.9 VVL(pk) = (Vs(pk) /
Fullerton College - ANTH - 334
s the difference between genotype and phenotype?ANTH 344, Fall 2005, Exam 1Page 5 of 539. What three things are used to determine if a trait possessed by two closely related species isancestral or derived?40. Describe the “Red Queen” th
Ole Miss - MGMT - 396
Chapter 4Franchises and BuyoutsTRUE/FALSE1. One of the advantages of buying a franchise is that the purchaser has access to a proven business sys tem.ANS: TPTS: 1NAT: Analytic | Value CreationREF: p. 109OBJ: 4-2 TYPE: C2. A franchise is typically
Ole Miss - MGMT - 396
Chapter 5The Family BusinessTRUE/FALSE1. When a parent retires completely and turns the firm over to a son or daughter, the firm ceases to be afamily business.ANS: FA firm remains a family business when it passes from one generation to the next.PTS:
Ole Miss - MGMT - 396
Chapter 6The Business Plan: Visualizing the DreamTRUE/FALSE1. As the game plan for a new venture, the business plan focuses on the entrepreneur's bank account andother cash sources.ANS: FThe business plan crystallizes the hope and dreams that motivat
Ole Miss - MGMT - 396
Chapter 7The Marketing PlanTRUE/FALSE1. Small business marketing is best defined as the performance of distribution activities that affect theflow of goods and services from producer to consumer or user.ANS: FSmall business marketing involves numerou
Ole Miss - MGMT - 396
Chapter 8The Organizational Plan: Teams, Legal Structures, Alliances, andDirectorsTRUE/FALSE1. Effective leadership is more important for prospective managerial personnel than for investors.ANS: FA business plan that provides for effective leadership
Ole Miss - MGMT - 396
Chapter 9The Location PlanTRUE/FALSE1. States establish enterprise zones in order to locate businesses where they can take advantage of the ser vices of other businesses located in the same general area.ANS: FStates establish enterprise zones in order
Ole Miss - MGMT - 396
Chapter 10Understanding a Firm's Financial StatementsTRUE/FALSE1. The income statement shows a firm's financial position on a specific date.ANS: FThe income statement indicates the amount of profit or loss generated by a firm over a given period ofti
Ole Miss - MGMT - 396
Chapter 11Forecasting Financial RequirementsTRUE/FALSE1. The projection of profits, asset requirements, financing requirements and cash flows are essential indetermining whether a venture is economically viable.ANS: TPTS: 1NAT: Analytic | FinanceRE
Ole Miss - MGMT - 396
Chapter 12A Firm's Sources of FinancingTRUE/FALSE1. The basic factors that determine how a firm is financed are restricted to the firm's past economic per formance, the nature of its assets, and the personal preferences of owner(s) with respect to the m
Ole Miss - MGMT - 396
Chapter 13Planning for the HarvestTRUE/FALSE1. Harvesting is the method entrepreneurs and investors use to grow their firms.ANS: FHarvesting is the method entrepreneurs and investors use to exit a business and, hopefully, reap thevalue of their inves
Ole Miss - MGMT - 396
Chapter 14Building Customer RelationshipsTRUE/FALSE1. The central message of every CRM program is Court customers for a one-time sale.ANS: FThe central message of every CRM program is to cultivate customers for more than a one-time sale.PTS: 1REF: p
Ole Miss - MGMT - 396
Chapter 15Product Development and Supply Chain ManagementTRUE/FALSE1. All small firms want to grow.ANS: FSome entrepreneurs find that maintaining their current levels is sufficient.PTS: 1REF: p. 440NAT: Analytic | Value CreationOBJ: 15-1 TYPE: C2
Ole Miss - MGMT - 396
Chapter 16Pricing and Credit DecisionsTRUE/FALSE1. Prestige pricing (setting a high price to convey an image of high quality or uniqueness) is a pricing tac tic that reflects competitive advantage.ANS: TPTS: 1NAT: Analytic | FinanceREF: p. 478OBJ:
Ole Miss - MGMT - 396
Chapter 17Promotional PlanningTRUE/FALSE1. Every communication has a receiver, a source, and a channel through which the message is passed.ANS: TPTS: 1NAT: Analytic | Value CreationREF: p. 498OBJ: 17-1 TYPE: D2. Promotion is the marketing communic
Ole Miss - MGMT - 396
Chapter 18Global Opportunities for Small BusinessTRUE/FALSE1. Globalization explains the increasing similarity of markets around the world.ANS: TPTS: 1REF: p. 522NAT: Global Dynamics | Economic EnvironmentsOBJ: 18-1 TYPE: D2. Born-global firms are
Ole Miss - MGMT - 396
Chapter 19Professional Management and the Small BusinessTRUE/FALSE1. Individuals who are launching promising startups need to have a tolerance for ambiguity.ANS: TPTS: 1NAT: Analytic | DynamicsREF: p. 552OBJ: 19-1 TYPE: C2. Top-level executives in
Ole Miss - MGMT - 396
Chapter 20Managing Human ResourcesTRUE/FALSE1. A job description refers to a listing of the knowledge, skills, abilities, and other characteristics neces sary to perform a job.ANS: FA job description refers to an outline, or summary, of the work to be
Ole Miss - MGMT - 396
Chapter 21Managing OperationsTRUE/FALSE1. Operations refers to the processes used to create and deliver a good or service.ANS: TPTS: 1NAT: Analytic | Value CreationREF: p. 612OBJ: 21-1 TYPE: C2. Powerful companies, whether they are large or small,
Ole Miss - MGMT - 396
Chapter 22Managing the Firm's AssetsTRUE/FALSE1. The cash conversion period is the time period between ordering inventory and receiving cash for itssale.ANS: FThe cash conversion period represents the number of days required to complete the working-c
Ole Miss - MGMT - 396
Chapter 23Managing Risk in the Small BusinessTRUE/FALSE1. Risk is the possibility of suffering harm or pain.ANS: FRisk is the possibility of suffering harm or loss.PTS: 1REF: p. 671NAT: Analytic | Value CreationOBJ: 23-1 TYPE: D2. Market risk is
Georgia State - POLS - 1101
Advantages of Incumbency- There are many advantages to being an incumbent. An incumbent is the existing holder ofa public office. In 2006, over 95% of all incumbents were reelected. There are manyreasons why we such a high reelection rate in the United
Georgia State - POLS - 1101
American Political Parties and their Decline- American political parties early in the political system use to have many duties andfunctions. They would perform these duties with the majority support of their supporters.Our political parties use to func
Georgia State - POLS - 1101
An Introduction to Political Parties- Political Parties have been a vital part of our American political system along withinterest groups. They are important to organize participation, aggregate interest, and serveas a link between citizens and the gov
Georgia State - POLS - 1101
Analyzing Public Environments- Leaders must be able to accurately analyze the public policy environment of their entitywhen it comes to analyzing public policy. There are benefits and limitations to this;however, it is very importanto Benefits: There
Georgia State - POLS - 1101
Articles of Confederation- After the Declaration was created, a sense of republicanism grabbed a hold of everycolonist in America. This spread throughout the young nation and had the basic notion ofpower resting with the people and not elites. This was
Georgia State - POLS - 1101
Basic Government Terms- Civil Society: This is society in which participants are active members in society. Theyare very in tune with making political decisions. Our nation is declining as a civil society.People do not wish to participate and be active
Georgia State - POLS - 1101
Brief Electoral History of the United States- Studying the electoral history is important when studying the American voter. One of themost known and popular concepts is the critical alignment. This was created by V.O Keyin 1955 in an article he wrote.
Georgia State - POLS - 1101
Campaign Finance Reform- Campaign financing became a problem around the late nineteenth century. The firstinstances where this happened is when Republican William McKinley won in 1896 byhaving huge businesses support him. Several large businesses funde
Georgia State - POLS - 1101
Characteristics of American Political Parties- American political parties are very different from political parties around the world. Thisis evident in every shape and form. Some will say we have the oldest political party in theworld which is the Demo
Georgia State - POLS - 1101
Civil Liberties and Civil Rights- After September 11, 2001 occurred to the Unites States of America, the USA Patriot Actwas enacted without much question or debate. This was enacted to help fight the War onTerrorism.- The War on Terrorism is against s
Clemson - ENGL - 418
Week EightDuring this section of the novel, I noticed Sir Thomas interaction with the family morethan I had before. After he returned and deconstructed the idea of acting, Sir Thomas took againthe place of head of the household. Even independent of Lov
Clemson - ENGL - 418
Week FifteenThroughout this section of Daniel Deronda, I continued to notice the identitycrisis that continued to occur within Daniel and how he was continually questioned abouthis background and heritage. As he was continuously asked if he had a Jewis
Clemson - ENGL - 418
Week FourWhile reading Fantomina; or, Love in a Maze, I could not help but recall the discussionof fluidity in Moll Flanders and the power in which that gave the heroine of the tale. In MollFlanders, Moll was able to achieve her success by being able t
Clemson - ENGL - 418
Week SixWhen finishing Pamela, I began to question more the different responsibilities of genderroles during this time and within each class. While discussing with his marriage to Pamela withhis sister, Mr. B addresses the difference between men and wo
Clemson - ENGL - 418
Week TenThroughout this section of Jane Eyre, I could not help but notice the constant referencesto birds and why they continued to appear. In the last section that we read, we discovered thatJane referred to herself as restless and discontentattribute
Clemson - ENGL - 418
Week TwelveWhen finishing Lady Audleys Secret, I was puzzled by the idea of sanity and how LadyAudley viewed her madness. Believing that her intellect is a little way upon the wrong side ofthat narrow boundary-line between sanity and insanity, Lady Aud
Clemson - ENGL - 418
English 418 Blackboard postWeek TwoAs I continued to read Moll Flanders, I noticed the theme of motherhood continuouslyshowing up. In Molls first marriage, she left her two children to her mother-in-law totake care of them. As the book progresses, Mol
Clemson - ENGL - 397
Week EightIn this section of Wuthering Heights, there was a lot of discussion about death and thesexual implications that are similar to the ones addressed in Porphyrias Lover. WhenCatherine is about to die and she has her last discussion with Heathcli
Clemson - ENGL - 397
Week ElevenReading the first act of Cloud 9 was very interesting to say the least. Thecharacters and whom they desperately wanted to please was very intriguing to me. Firstof all, Edward, played by a female actress, was very interesting because he did
Clemson - ENGL - 397
Week FiveThroughout the novel, the idea of public verse private repeatedly comes up. During thefirst half, the characters seem to be well-known and blatant in regards to their personalities andmotives. However, after the revelations of many secrets suc
Clemson - ENGL - 397
Week FourUpon our discussion last week regarding the men and their occupations and theexpectations of these men, I began to notice the men and their responses to these responsibilities.As a rule, I believe I had a preconceived notion that unlike the wo
Clemson - ENGL - 397
Week NineAs we finished the novel, I was intrigued by Heathcliffs tale of Catherine haunting himafter he tried to dig up her body. Death, throughout this novel, has taken on many different lights.For Catherine, death was her ultimate escape and revenge
Clemson - ENGL - 397
Week SevenDuring the last volume of Frankenstein, I saw the demonstrations of human nature in thelast chapter when the creature finally returns after Victors death. When the creature foundVictor, he exclaimed that Victor is also [his] victim because he
Clemson - ENGL - 397
Week SixWhile reading Mary Shelleys Frankenstein, I had many contrasting thoughts that I keptthinking about in regards to themes in the novel. First, I constantly kept thinking about thecontrast between the idea of life and death. As Frankenstein discu
Clemson - ENGL - 397
Week TenWhile reading The White Mans Burden, I couldnt help but think that although thewhite man had the grand plans of creating a better life for the native people of their foreigncolonies, they did not bring happiness but destruction. At the desire o
Clemson - ENGL - 397
Week ThreeA provocative defense of women, A Vindication of The Rights of Women, addresses theinstitutions that men invoke in order to limit and restrict the movement that women have withinsociety. Although I was aware of the many ways that women were r
Clemson - ENGL - 397
English 397 Blackboard PostsWeek TwoWhile reading The Rime of the Ancient Mariner, I was reminiscing on our connectionwith nature and God in class. Therefore, when I read about that albatross, I immediatelythought of the dove that appears in the story
Clemson - ENGL - 483
1ShannonVictoria ShannonEnglish 483: African American LiteratureDr. Rhondda ThomasJanuary 17, 2012Personal NarrativeDespite my background in Literature, I have not had the opportunity to delve into AfricanAmerican literature as much as I would lik
Clemson - ENGL - 483
1ShannonVictoria ShannonENGL 483Professor Thomas11 February 2012Putting Down the Two-edged SwordWhile prejudice continued to affect American society, Kelly Miller addresses the affect ofprejudice on the Negro in The Harvest of Race Prejudice. As M
Clemson - ENGL - 483
1ShannonVictoria ShannonENGL 483Professor Thomas16 April 2012Hidden From View, Running for Safety: A Lovely LoveExploring African-American culture in Chicago in the early to mid-twentieth century,Gwendolyn Brooks addresses the every day scenarios
Clemson - ENGL - 483
1ShannonVictoria ShannonENGL 483Final ExamMarch 30, 2012The souls of black folk as explained by Du Bois in The Souls of Black Folk: Essaysand Sketches encompasses the complexity of discovering a new identity through the blending ofthe past culture
Clemson - ENGL - 483
Victoria ShannonENGL 483Professor Thomas1 April 2012Brooks, Gwendolyn. "A Lovely Love." Selected Poems. New York: Perennial Classics, 1999. 101.This poem refers to A Lovely Love, that may not actually be so lovely. In her poem there is descriptionso
Clemson - ENGL - 483
ENGL483.001Lit&CulturalProjectProposalSpring2012Name:VictoriaShannonI.CoreText(identifyyourcoretextfromourreadinglistandexplainwhyyouchoseitforyourproject)MycoretextwouldbeFlyingHomebyRalphEllison,andIchosethistextbecauseIamgreatlyinterestedinshor
Clemson - ENGL - 483
Victoria ShannonENGL 483Professor Thomas25 April 2012Remembering Africa through the Oral TraditionWhen deciding a topic, I wanted to pick a subject that has been relevant to AfricanAmericans throughout history. With any group of people moving to a d
Clemson - ENGL - 483
Just A Little TalkO a little talk with Jesus make it right, all right. A little talk with Jesus make it right, allright. Mhhhmmmm . . . Just a little talk with Jesus.Knead the dough, pat the dough, cut the dough. Knead the dough; pat the dough . . .O
Clemson - ENGL - 483
1ShannonThose Sweet HoneybeesIt doesnt go like that. The chariot dont swing high, it gotta swing low. Thats what mydaddy says. Gotta swing low enough to pick us up outta the dirt, the first boy said.But what if Im in a tree, then the chariot gotta sw
Clemson - ENGL - 483
1ShannonVictoria ShannonENGL 483Professor Thomas25 April 2012Flying Home: And Other StoriesRalph Waldo Ellison was born March 1, 1914, in Oklahoma City, Oklahoma. Namedafter Ralph Waldo Emerson, Ellison was destined for prosperity. Having always b
Old Dominion - SOC - 201
Old Dominion - SOC - 201