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to Introduction the Mass Media MC 2000 Spring 2008 Section 2 TR 1:40- 3:00 p.m., 101 Gym Auditorium Professor: Meghan S. Sanders Office: 212 Hodges Hall Phone: 578-7380 Office Hours: TR 3:30-5:30 p.m. and by appointment Mail: 211 Journalism Building Email: msand@lsu.edu Teaching Assistant: Emily Schult Office: 202 Hodges Hall Phone: 578-1005 E-mail: eschul2@lsu.edu Office Hours: TR 8:30-11:00 a.m. W 1-4:30 p.m. This class also has its own email address: sandersmc2000@gmail.com Please send all emails to this address unless the email is to schedule an appointment with either the professor or the TA. Texts: George Rodman, Mass Media in a Changing World, Second Edition. Boston, MA: McGraw Hill, 2008. You may also opt to purchase the electronic version of the textbook at http://www.coursesmart.com/. Other Materials i>clicker device Course Objectives This course will explore the interactions between society and mass media, focusing on the role, organization, content, interactions between, and effects of print, electronic, and broadcast media. Analyzing such issues allows us to become critical consumers of media and, ultimately, a more informed citizenry able to analyze and discuss mass media's significant impact upon our lives. We conduct our exploration by tracing the history of mass media, the approaches/perspectives/theories regarding mass media, the power and influences associated with media practices and messages locally, nationally and globally, and the relationship between mass media and society within economic, political, historical, commercial, and cultural contexts. By the end of the semester we should be able to answer the following questions: What are the mass media? Where do they come from? How do they operate? How are media used? How do they affect us and others? Course Format Four exams will be administered during this course. Your grade in this class is based on the top three exam grades earned. Each exam is worth 100 points, based upon the percentage of questions you get correct on each exam. For exams, a straight scale is assumed (90%+ = A Range; 80-89% = B Range, etc.). The remainder of your course grade will come from in-class quizzes. If you believe a grade is incorrect, you have two weeks from the time the grade is posted to discuss the grade in-person with the professor. Email and phone discussions are inappropriate for such a discussion and will not be entertained. After two weeks have passed, the grade becomes final. Two extra credit opportunities will be offered. More details will be provided throughout the semester. Your final grade in the course will be calculated on this scale: 89.50000% 79.50000% 69.50000% 59.50000% 0% 100% 89.49999% 79.49999% 69.49999% 59.49999% = = = = = A B C D F All final grades are final. Emails received asking for "grade bumps," additional extra credit assignments, or any kind of grade reconsideration will not be responded to. Policies and Guidelines Attendance: Regular attendance is expected and is essential to your mastery of course concepts and to your performance on exams. Much of what is discussed in lecture is not covered in the texts. Because of this, it is to your benefit to find a friend in class as a source of class information in case of an unavoidable absence. The instructor's or TA's class notes will not be lent out for unexcused absences under any circumstances. The Semesterbook site for this course includes a copy of the syllabus, brief lecture notes/outlines, supplemental materials for the course topics, and documents used in the course. These materials are intended to be a supplement not a replacement for coming to class. Outlines for lecture notes will be posted two (2) hours before class meetings. Please do your best to show up on time for class. Also, there will be graded and ungraded quizzes conducted at the end of class, so please avoid leaving early. Exams (90%): Exam questions come from both lecture and the textbook so it is important to stay on schedule with the readings and attend class alert, on time, and ready to take notes. The first three exams will be administered during regular class time; the last exam will be given during the final exam period scheduled for this class. During exam periods, we will not meet as a class. You are responsible for scheduling your exams during the scheduled testing periods. To schedule exams please visit the website for the Center for Academic Assessment at http://www.cae.lsu.edu/default.asp. Make-up exams will only be given when discussed with the instructor prior to the absence, and only when the absence is due to religious holiday, verified illness, or emergency. Quizzes (10%): The remainder of your grade will be based on ten (10) unannounced multiple-choice quizzes administered during class time. These quizzes will be oral, and you will provide your answers using the iclickers. Each student will be responsible for registering his/her iclicker at www.iclicker.com/registration by January 24, and for the maintenance of his/her device. Questions for these quizzes will come from the information discussed during that day's lecture. Additional Policies: Please be professional about e-mail. Remember that you are not text or instant messaging a friend. E-mails should have a respectful salutation and a signature. They should be edited for spelling and grammar. You may not send out mass e-mails to your fellow students. Any student who does this will lose points. I will respond to all emails within 24 hours of receipt. Laptop ports and power jacks are available at each seat. If you are going to use a laptop, please sit in the first 8 rows of the classroom. Using your laptop in this class is a privilege. Other use of the computers for non-course related purposes will not be tolerated. Surfing the Web, checking your e-mail, using Instant Messenger, checking FaceBook YouTube, etc., demonstrates a disregard for your classmates and for the professor. If you find that you cannot resist these electronic temptations, you will be asked to leave the classroom, and as a result, you will become responsible for getting the day's materials. Academic Integrity This course follows the LSU Code of Student Conduct. Knowing the Code is your responsibility as a student. All students are expected to act with civility, personal integrity; respect other students' dignity, rights and property; and help create and maintain an environment in which all can succeed through the fruits of their own efforts. An environment of academic integrity is requisite to respect for self and others and a civil community. "Academic Misconduct" includes, but is not limited to, cheating, plagiarism, collusion, falsifying academic records, and any act designed to give an unfair academic advantage to the student (such as, but not limited to, submission of essentially the same written assignment for two courses without the prior permission of the instructors, providing false or misleading information in an effort to receive a postponement or an extension on a test, quiz, or other assignment), or the attempt to commit such an act. Selling and/or solicitation of class notes and study guides and improper conduct at or around the testing centers are also in violation of the university's policies so please refrain from these activities as well. Violation of any of the above mentioned or other policies listed in detail at http://appl003.lsu.edu/slas/dos.nsf/$Content/Code+of+Conduct?OpenDocument#5.1 be will reported to the Dean of Students. Support Services Louisiana State University Office of Disability Services is located at 111A Johnston Hall. This office offers assistance for LSU students who have disability-related concerns. Disability accommodations are effective after documentation has been reviewed, approved and the student has completed the Office of Disability Services registration with their designated staff member. Accommodations are not retroactive. For more information, visit their website at http://appl003.lsu.edu/slas/ods.nsf/index or call (225) 5785919. The Louisiana State University Libraries offers many resources related to this course. In addition to the LSU Online Catalog, the library provides, free of charge, many databases, some of which are full text, for use by currently registered LSU students via the University Libraries Website at http://lsu.louislibraries.org Tentative Course Schedule Tuesdays 1/15: Introduction to MC 4001 Thursdays 1/17: Introduction: Media in a Changing World CH 1 1/24: Media Impact 1/31: Newspapers & Magazines 2/7: Magazines CH 5 2/14: Books CH 3 2/21: Radio 2/28: Music Industry 3/6: Television 3/12-14: Exam 2 Period 3/20: Spring Break 3/27: Movies 4/3: The Internet & Electronic News CH 11 4/9-11: Exam 3 Period 4/17: Public Relations 4/24: Advertising 5/1: Media Law Final Exam Testing Window: May 5-10 1/22: Media Impact CH 2 1/29: Newspapers CH 4 2/5: Mardi Gras Break 2/11-13: Exam 1 Period 2/19: Books cont.; Radio CH 8 2/26: Music Industry CH 7 3/4: Television CH 9 3/11: Television cont. 3/18: Spring Break 3/25: Movies CH 6 4/1: The Internet CH 10 4/8: Electronic News 4/15: Public Relations CH 12 4/22: Advertising CH 13 4/29: Media Law CH 14 Please note that changes may be made to this document at the discretion of the professor. If such changes are needed, students will be properly notified. Manship School of Mass Communication WRITING ESSENTIALS Writing skills are essential for all of our students, and writing is a skill to be developed in all courses offered in the Manship School of Mass Communication. Manship faculty will evaluate student writing with consideration for these fundamental writing concepts. WORD CHOICE The following words are often confused or misused in writing. Make sure you understand the difference: accept, except due to, because of a lot farther, further all right fewer, less affect, effect its, it's among, between media (plural), medium (singular) anxious, eager principal, principle because, since stationary, stationery ACTIVE/PASSIVE VOICE English sentences have three basic elements: a subject, a verb, and an object. In active voice sentences, the verb is the action element of the sentence, the subject is the "doer" of the action, and the object is the recipient of the action. In passive voice sentences, the subject is not "doer" of the action; the object becomes the "doer" of the action. These sentences flip-flop the subject and the object. In general, active voice sentences are preferred because they focus the reader's attention on the "doer of the action." Active voice is also more concise because it usually involves fewer words. Although there are situations where passive voice is proper, reliance on passive voice produces a cumbersome text. Active: The executive committee approved the new policy. Passive: The new policy was approved by the executive committee. ANTECEDENT/ PRONOUN AGREEMENT A pronoun usually refers to something earlier in the text (its antecedent) and must agree in number -- singular/plural -- with that to which it refers. A pronoun's antecedent may be either a noun or another pronoun, but it must be clear what the antecedent is in either case. A pronoun should have only one possible antecedent. If there is more than one possible antecedent for a personal pronoun in a sentence, make sure that the pronoun refers only to one of them: Also, please note that countries and organizations are NOT people. In a sentence in which a country or Incorrect: If a student loses their books, they should go to lost and found. Correct: If students lose their books, they should go to lost and found. Incorrect: Jerry called Steve 12 times while he was in Reno. Rationale: The pronoun "he" could refer either to organization is the subject, the second reference is to "it" (singular) and "its" (singular possessive). "Jerry" or to "Steve." Incorrect: McDonald's cancelled all of their advertising, and they later regretted doing so. Correct: McDonald's cancelled all of its advertising, and it later regretted doing so. PARALLEL CONSTRUCTION An article or a preposition applying to all the members of a series must be used either before the first term or be repeated before each term. Correlative expressions (both, and; not, but; not only, but also; either, or; first, second, third; and the like) should be followed by the same grammatical construction. Incorrect: The French, the Italians, Spanish and Portuguese Correct: The French, the Italians, the Spanish and the Portuguese Incorrect: It was both a long ceremony and very tedious. Correct: The ceremony was both long and tedious. Incorrect: My income is smaller than my wife. Correct: My income is smaller than my wife's. When making comparisons, the things you compare should be couched in parallel structures whenever that is possible and appropriate. ATTRIBUTION/ CITING Presenting ideas and phrases from another writer as your own is plagiarism and is unacceptable. In journalistic writing, attribution is indicating your source for a piece of information. You must attribute any judgment or opinion statements. You should not attribute known facts. "I like to go swimming," she said, "but I am afraid of getting sunburned." May asked her daughter, "Who are you going out with tonight?" Who said, "Fame means when your computer modem is broken, the PUNCTUATION OF QUOTES Commas and periods always go inside quotation marks. Semi-colons and colons do not go inside quotation marks. If a statement ends in a quoted question, allow the question mark within the quotation marks to end the sentence. On the other hand, if a question ends with a quoted statement that is not a question, the question mark will go outside the closing quotation mark. repair guy comes out to your house a little faster"? SUBJECT/VERB AGREEMENT Singular subjects need singular verbs; plural subjects need plural verbs. Collective nouns (herd, team, board, faculty, etc.) take singular verbs. My brother is a nutritionist. My sisters are mathematicians. PREPOSITIONS A preposition describes a relationship between other words in a sentence. Examples are: after, at, beside, between, during, into, on, with, etc. In everyday speech we often use prepositions where they are not necessary. Eliminate unnecessary prepositions, particularly those at the end of sentences. The book fell off of the desk. Where did they go to? Where is your college at? For more help with writing style, the following Web sites and books are recommended: The Guide to Grammar and Writing - http://grammar.ccc.commnet.edu/grammar/ The Online Writing Lab (OWL) at Purdue University - http://owl.english.purdue.edu/owl/ Latest edition of Strunk, W., White, E. & Angell, R. The Elements of Style, Longman. Latest edition of The Associated Press Stylebook and Briefing on Media Law

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