83249839-test-1-tb
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83249839-test-1-tb

Course Number: MGMT 4377, Spring 2013

College/University: Arkansas Little Rock

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International Management, 7e (Deresky) Chapter 1: Assessing the Environment Political, Economic, Legal, Technological 1) Which of the following is characterized by networks of international linkages that bind countries, institutions, and people in an interdependent global economy? D) globalization 2) All of the following factors contribute to globalization EXCEPT ________. C) higher number of trade restrictions 3)...

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Management, International 7e (Deresky) Chapter 1: Assessing the Environment Political, Economic, Legal, Technological 1) Which of the following is characterized by networks of international linkages that bind countries, institutions, and people in an interdependent global economy? D) globalization 2) All of the following factors contribute to globalization EXCEPT ________. C) higher number of trade restrictions 3) Which of the following is the most highly globalized in regards to economic integration, technological connectivity, personal contact, and political engagement? A) Singapore 4) Most small and medium-sized enterprises (SMEs) are ________. C) contributing to their national economies through exporting 5) Gayle Warwick Fine Linen owes its success as a global business primarily to the firm's ________. B) labor outsourcing in Vietnam 6) Which of the following are the three dominant currencies in the world today? C) Euro, Japanese yen, U.S. dollar 7) Most of today's world trade takes place in which three trade blocs? C) European Union, Asia, and the Americas 8) The European Union currently consists of how many nations? B) 27 9) Which of the following is NOT one of the Four Tigers? D) Thailand 10) Which of the following best explains China's success in exporting? A) low costs and steady stream of capital 11) Which of the following is NOT a true statement about India? A) India's biggest contributor to growth is its excellent infrastructure. 12) India's economic boom is most likely a result of all of the following EXCEPT ________. D) government leadership 13) In 2008, India joined a free-trade agreement known as ________. B) ASEAN 14) Which of the following is a true statement about China? D) Both foreign corporations and the Bamboo Network invest in China. 1 Copyright 2011 Pearson Education, Inc. 15) Emerson is a global manufacturing company headquartered in St. Louis, Missouri. The company employs almost 130,000 workers at its 250 manufacturing facilities located in five different continents. Emerson manufactures a wide range of products including air conditioning compressors, garbage disposers, and automotive parts. Emerson's Asian operations employ over 50,000 people at manufacturing facilities in Asia. Emerson needs to build a new manufacturing facility to produce automotive parts for cars manufactured in Detroit. Emerson executives are considering whether to build the new facility in China or in the U.S. Which of the following, if true, supports the argument to build a new Emerson facility in China? A) The Chinese courts recently ruled in favor of an MNC in an intellectual property rights lawsuit. 16) Emerson is a global manufacturing company headquartered in St. Louis, Missouri. The company employs almost 130,000 workers at its 250 manufacturing facilities located in five different continents. Emerson manufactures a wide range of products including air conditioning compressors, garbage disposers, and automotive parts. Emerson's Asian operations employ over 50,000 people at manufacturing facilities in Asia. Emerson needs to build a new manufacturing facility to produce automotive parts for cars manufactured in Detroit. Emerson executives are considering whether to build the new facility in China or in the U.S. Which of the following, if true, undermines the argument to build a new Emerson facility in China? C) Fuel costs have risen sharply and are not expected to drop. 17) Emerson is a global manufacturing company headquartered in St. Louis, Missouri. The company employs almost 130,000 workers at its 250 manufacturing facilities located in five different continents. Emerson manufactures a wide range of products including air conditioning compressors, garbage disposers, and automotive parts. Emerson's Asian operations employ over 50,000 people at manufacturing facilities in Asia. Emerson needs to build a new manufacturing facility to produce automotive parts for cars manufactured in Detroit. Emerson executives are considering whether to build the new facility in China or in the U.S. Which of the following questions is LEAST relevant to Emerson's decision regarding where to build a new facility? D) How will e-commerce affect Emerson's ability to export products from China? 18) Which of the following is NOT a true statement about the Mexican trading environment? D) Under NAFTA regulations, Mexico may only trade with the U.S. and Canada. 19) The countries of Costa Rica, Guatemala, and Honduras belong to ________. C) CAFTA 20) Which of the following developments in global business has had the greatest effect on international managers in recent years? A) information technology 2 Copyright 2011 Pearson Education, Inc. 21) What is the primary concern among citizens in developed economies regarding the outsourcing of non-manufacturing jobs? D) job retention 22) Dell most likely offshores product support service jobs to India because of the ________. C) lower payroll costs associated with Indian workers 23) Which of the following terms refers to adopting business strategies that meet the current needs of the firm and also protect and enhance the human and natural resources that will be needed in the future? B) sustainability 24) Which of the following is the greatest risk affecting most FDI decisions? A) government regulation 25) Political risks are best described as any governmental actions or politically motivated events that ________. B) negatively affect the firm's long-run profitability or value 26) Which of the following best describes nationalization? D) forced sale of an MNC's assets to local buyers 27) ________ occurs when the local government seizes the foreign-owned assets of the MNC and provides inadequate compensation. B) Expropriation 28) Expropriation is most likely to occur in a country that has ________. B) constant political upheaval and change 29) Suppose the government of Karakozia seizes all assets of Pepsi in Karakozia without offering any compensation to the company. This action on the part of the government is an example of ________. D) confiscation 30) Events that affect all foreign firms doing business in a country or region are called ________. A) macropolitical risk events 31) Zagreb Inc., negotiates a multi-million dollar contract with the government to provide electricity to country X. The government is voted out of power shortly after. The new government changes the contracts it has with all oil companies but not contracts with firms in other industries. This is an example of ________. D) micro political risk 3 Copyright 2011 Pearson Education, Inc. 32) Intel is attempting to do business in Brazil, but the Brazilian government purposely delays granting Intel the necessary licenses and permissions required to do business in the country. Which of the following best describes this situation? A) creeping expropriation 33) Micro political risk events are those that affect ________. C) one industry or company or a few companies 34) All of the following are typical political risk events common today EXCEPT ________. B) violence against foreign firms for political purposes 35) Expropriation of corporate assets without prompt and adequate compensation is an example of ________. B) political risk 36) Risk assessment by multinational corporations usually takes two forms: ________ and ________. B) outside consultants; internal staff 37) Which of the following is considered the most important resource for an MNC's political risk assessment? D) line managers 38) All of the following are considered the primary political risks for global manufacturing firms EXCEPT ________. A) nationalization 39) For autonomous international subsidiaries, most of the impact from political risks will be in which of the following areas? B) ownership and control 40) For global corporations, the primary impact of political risks is likely to be on the firm's ________. C) transfers and exchanges 41) Which of the following methods is NOT a form of adaptation to the political regulatory environment? D) hedging 42) Which of the following is NOT one of the primary methods of managing political risk? C) gainsharing 43) Which of the following is a method of dependency? D) position control 4 Copyright 2011 Pearson Education, Inc. 44) Suppose GE initiates a joint venture with a local company in Mexico as a way of adapting to risk. Which of the following strategies is GE most likely using? A) equity sharing 45) Which of the following requires that the firm actively involve nationals in the management of the subsidiary? B) participative management 46) Companies often reduce risk in foreign countries by creating dependency of a subsidiary on the host country. Which of the following is NOT a means of maintaining dependency? B) equity sharing 47) ________ means that the firm maintains control over raw materials, components, technology, and know-how. A) Input control 48) Which of the following requires that a firm keep control of the means of distribution? B) market control 49) An MNC located in Taiwan only fills key subsidiary management jobs with expatriates or home-office managers. The MNC is exercising ________. C) position control 50) When GM does not allow its subsidiary manufacturing company in China to sell the Chinese-made cars outside of China, GM is exercising ________. D) market control 51) If a U.S. firm borrows money from a host country bank as a hedge against being forced out of operation without adequate compensation, the firms is managing political risk with ________. A) local debt financing 52) Political risk insurance and local debt financing are both forms of ________. D) hedging 53) Which of the following is a form of hedging? C) local debt financing 54) All of the following are methods of managing terrorism risks by MNCs located in high-risk countries EXCEPT ________. B) flying only U.S.-based airlines 55) Which of the following is a true statement regarding economic risk? D) Financial troubles in the U.S. can put the world economy at risk. 56) A country's ability or intention to meet its financial obligations determines its ________ risk. A) economic 5 Copyright 2011 Pearson Education, Inc. 57) In 1998, what occurred as a result of the Russian ruble being devalued? B) The price of goods imported into Russia increased. 58) If the Mexican peso is devalued, then an MNC operating in Mexico will most likely have to ________. A) repatriate less profits in dollars 59) John Mathis' four recommended methods of analyzing economic risk include all of the following EXCEPT the ________ approach. B) automatic 60) Which of the following is NOT a generally accepted method of assessing the credit worthiness of a country? B) survey approach 61) The ________ method of analyzing economic risk attempts to measure statistically a country's ability to honor its debt obligation. A) quantitative 62) Which two factors are primarily assessed when using the qualitative approach to measure a country's economic risk? B) the competence of the country's leader and the economic policy direction 63) Representatives of a MNC seek an interview with local government leaders in the Department of Commerce in India with a view to assess the types of policies likely to be implemented. According to Mathis, this is an example of ________. A) qualitative approach 64) The ________ approach to analyzing economic risk relies on a few easily measurable and timely criteria believed to reflect or indicate changes in the credit worthiness of the country. B) checklist 65) Which of the following best explains why many foreign companies in China experience significant financial losses? A) China lacks the financial and legal systems needed to support the country's foreign trade. 66) The situation faced by Mr. David Ji, the Chinese-American electronics entrepreneur, in his dispute with China's largest television manufacturer illustrates ________. B) how the Chinese government protects its largest firms 67) Under ________, past court decisions serve as precedents to the interpretation of the law. B) common law 68) An international agreement which regulates international business by spelling out the rights and obligations of the seller and buyer is known as ________. D) CISG 6 Copyright 2011 Pearson Education, Inc. 69) ________ is based on a comprehensive set of laws organized into a code. B) Civil law 70) Japan and about 70 countries in Europe are ruled by ________ law. C) civil 71) Which of the following terms refers to an agreement by the parties concerned to establish a set of rules for governing a business transaction? C) contract 72) In order for a contract to be enforced in a country ruled by ________ law, the details of the promises must be specified in the contract. A) common 73) In the context of doing business in Asia, what is meant by the phrase "the contract is in the relationship, not on the paper"? D) Managers should nurture the relationship to ensure the reliability of the contract. 74) Tariffs and quotas are examples of what types of policies? B) protectionist 75) Which of the following is a true statement about Canada? B) The Canadian government owns businesses in the energy, telecommunications, and transportation industries. 76) The appropriability of technology is best defined as ________. D) the ability of a firm to protect its technology from competitors and to profit from that technology 77) Less developed countries most likely use their investment laws for all of the following reasons EXCEPT ________. D) controlling the flow of technology 78) Which type of country is most likely to use its investment laws to acquire appropriate technology? C) less developed 79) Which of the following questions is LEAST relevant to a global manager who is considering what technology is appropriate for the firm's business operations in a less developed country? A) How has the same technology benefited the firm's operations at its national headquarters? 80) The Paris Union was established for the purpose of ________. C) protecting patents 81) Some countries rigorously enforce employee secrecy agreements in order to ________. A) protect a firm's intellectual property 7 Copyright 2011 Pearson Education, Inc. 82) Robert is an employee for a U.S. firm, and he manages the firm's operations at its facility in Ecuador. Robert is considering the idea of installing new technology to the facility that would significantly productivity improve and reduce labor costs. Which of the following undermines the argument that Robert should install the new technology? C) Ecuador is currently experiencing a very high rate of unemployment. 83) Which of the following terms refers to the integration of systems, processes, organizations, value chains, and entire markets using Internet-based technologies? B) e-business 84) The selling of goods or services over the Internet is known as ________. A) e-commerce 85) According to experts, which of the following transactions is expected to offer the greatest opportunities for small, medium-sized, and large global firms in the near future? D) business-to-business 86) All of the following are obstacles to e-commerce EXCEPT ________. C) disinterested consumers 87) Experts suggest that firms that want to globalize through e-commerce must first localize, which means that firms need to ________. B) modify their products and services to meet the needs and interests of local cultures International Management, 7e (Deresky) Chapter 2: Managing Interdependence Social Responsibility and Ethics 1) The most significant issue raised by the Primark situation is that ________. B) corporate social responsibility must factor into a firm's culture and strategy 2) Which of the following is LEAST likely to assert pressure on managers regarding a firm's social responsibility and ethical behavior? C) industry competitors 3) What is the difference between ethics and social responsibility? A) Ethics deals with decisions made at an individual level. 4) A firm's concern towards the community, workers, and environment in which it operates is known as ________. B) corporate social responsibility 5) The criticisms of MNCs have been lessened in recent years for all of the following reasons EXCEPT ________. B) decreasing public concern about environmental issues 6) Issues of social responsibility continue to center on all of the following EXCEPT ________. 8 Copyright 2011 Pearson Education, Inc. A) military industrial complexes 7) Some argue that MNCs have a positive impact on less developed countries in all of the following ways EXCEPT by ________. D) sharing profits 8) Which of the following terms refers to the expectation that MNCs should be concerned about the social and economic effects of their decisions regarding activities in other countries? B) international social responsibility 9) Which of the following significantly increases the complexity of corporate social responsibility for MNCs? C) additional stakeholders associated with the firm's activities 10) The primary dilemma that Del Monte managers in Kenya face is whether to ________. C) use rich coastal lands for growing pineapples or to leave the land for subsistence farming 11) The concept of international social responsibility is the expectation that MNCs concern themselves about ________ effects of their decisions regarding activities in other countries. D) social and economic 12) In regards to corporate social responsibility, firms are described as ________ because their actions swing between making a profit and solving societal problems. A) socially reactive 9 Copyright 2011 Pearson Education, Inc. 13) According to research, what is the most significant monetary benefit for firms that implement corporate social responsibility? C) increased brand value 14) Which of the following terms refers to an integration of the business environments in which firms currently operate, resulting from a dissolution of traditional boundaries and from increasing links among MNCs? B) global corporate culture 15) Consensus on what should constitute moral and ethical behavior is emerging because of ________. A) a global corporate culture 16) A global corporate culture has most likely occurred as a result of ________. B) internationally linked securities markets 17) U.S. firms are most likely to implement corporate social responsibility by ________. A) fulfilling business obligations 18) Firms with operations overseas are most likely to deal effectively with cross-cultural CSR dilemmas by ________. C) establishing labor standards for suppliers 19) Moral universalism is the need for a moral standard that is accepted by all ________. C) cultures 20) A firm that follows an ethnocentric approach applies the morality used by which of the following? D) home country 21) If McDonald's applies the morality it practices in the United States to all foreign countries in which it operates, then McDonald's is most likely adhering to ________. C) ethnocentrism 22) A company subscribing to ethical relativism would implement the morality of the ________. A) host country 23) What is the ethical and moral issue that raises the most concerns for global firms that conduct business with China? C) China's violation of human rights 24) Which of the following is NOT required under the Anti-Sweatshop Code of Conduct? C) Firms must agree to regular inspections by OSHA. 25) Which of the following receives the most publicity regarding human rights violations? D) Asia 10 Copyright 2011 Pearson Education, Inc. 26) Which of the following is NOT addressed by the Electronic Industry Code of Conduct? B) quality control 27) Which of the following best describes SA8000? B) a social accountability index fashioned around the manufacturing quality standard ISO9000 28) All of the following are SA8000 proposed global labor standards that would be monitored by outside organizations EXCEPT ________. B) requiring employers to provide health benefits 29) The international codes of conduct were developed by all of the following groups EXCEPT the ________. C) Council of Economic Priorities 30) Primo is a multinational enterprise based in California that manufactures and sells affordably priced athletic shoes in retail stores around the world. A Primo manufacturing subsidiary in China employs over 20,000 locals. Primo executives recently learned of human rights violations at the firm's China subsidiary. Workers had been forced to work more than 60 hours each week, and minimum wage laws were regularly ignored. As a result, Primo executives need to decide whether to continue operations in China. Which of the following, if true, would best support a decision by Primo to remain in China? A) Primo becomes SA8000 certified. 31) All of the following are significant problems faced by MNCs operating in China EXCEPT ________. B) training workers for service jobs 32) Which sector of China's economy is growing at the fastest rate? D) manufacturing 33) According to the international codes of conduct, MNE behavior towards the host government relates to which three issues? A) economic and developmental policies; laws and regulations; political involvement 34) According to the international codes of conduct, MNEs should ________. D) conduct research and development activities in developing countries 35) Which of the following terms refers to the business conduct or morals of MNCs in their relationships to all individuals and entities with whom they come in contact when conducting business overseas? D) international business ethics 36) According to Robertson and Crittenden, which of the following is a societal factor in a host environment that affects the strategic decisions made by international managers? B) historic tradition 11 Copyright 2011 Pearson Education, Inc. 37) According to many U.S. executives, there is little difference in ethical practices among which of the following? C) United States, Canada, Northern Europe 38) Which of the following statements is most likely NOT true? D) Japanese and Australian managers practice the highest ethical standards. 39) Transparency International is best described as a(n) ________. B) German non-governmental organization that fights corruption 40) Which of the following is considered the primary problem for MNCs attempting to define their corporate-wide ethics? B) variations in ethical behavior standards 41) According to Transparency International's 2007 Global Corruption Barometer for the business sector, which of the following countries is the MOST corrupt? D) Nigeria 42) According to Transparency International's 2007 Global Corruption Barometer for the business sector, which of the following countries is the LEAST corrupt? B) Singapore 43) Which of the following statements NOT true? D) Bribery occurs only in less developed countries to supplement low incomes. 44) Payments to expedite routine transactions are often referred to as ________. B) grease money 45) Tokens of appreciation, grease money, and kickbacks are considered ________. B) questionable payments 46) The Foreign Corrupt Practices Act of 1977 was primarily established to ________. A) help U.S. managers distinguish between harmless customs and actual bribery 47) Which of the following prohibits U.S. companies from making illegal payments or other gifts or political contributions to foreign government officials for the purposes of influencing them in business transactions? D) Foreign Corrupt Practices Act 48) What was the primary purpose of the Organization for Economic Co-operation and Development Convention on Bribery? C) combat corporate corruption 12 Copyright 2011 Pearson Education, Inc. 49) Which of the following statements about the Foreign Corrupt Practices Act (FCPA) is NOT true? C) The FCPA allows firms to give government officials gifts in exchange for help. 50) Typical policies implemented by MNCs to confront concerns about ethical behavior include all of the following EXCEPT ________. D) lobbying host governments to prosecute ethics violations 51) One of the primary complaints about the Foreign Corrupt Practices Act is that the legislation ________. A) puts U.S. firms at a competitive disadvantage 52) John is an American manager working at his firm's subsidiary in Indonesia. A local government official tells John that materials could be delivered to the firm's facility more quickly if John pays an extra fee to the port supervisor. What should be John's first action? D) consult both American and Indonesian laws 53) Which of the following is NOT recommended to international managers when they face decisions about questionable business practices? B) Consult the generally accepted practices in the host country. 54) Richard Rhodes, CEO of Rhodes Architectural Stone, makes a number of recommendations regarding how to deal with ethical situations overseas. Which of the following is NOT one of his recommendations? B) Accept that some issues are neither black nor white. 55) In Japan, corporate social responsibility has traditionally meant that the company ________. D) takes care of its employees 56) Criticism against MNCs has primarily regarded their ________. C) activities in less developed countries 57) Which of the following MNC subsidiary activities is blamed for rising interest rates in host countries? C) raising capital from local sources 58) Which of the following best defines the concept of managing interdependence? A) the effective management of a long-term MNC subsidiaryhost-country relationship through cooperation and consideration for host concerns 59) All of the following are criticisms of multinational corporations EXCEPT that they ________. D) concentrate their R&D in host countries 60) MNCs assets located in host countries face the risk of all of the following EXCEPT ________. B) privatization 13 Copyright 2011 Pearson Education, Inc. 61) Which of the following terms refers to the practice by a country of rallying public opinion in favor of national goals and against foreign influences? A) nationalism 62) Which of the following terms refers to a country's use of tariff and nontariff barriers to partially or completely close its borders to various imported products that would compete with domestic products? C) protectionism 63) Which of the following is NOT a typical bargaining chip of host governments in their dealings with MNCs? D) possession of technology desired by the MNC 64) Which of the following is most likely a benefit to host countries with MNC operations? B) export diversification 65) Primo is a multinational enterprise based in California that manufactures and sells affordably priced athletic shoes in retail stores around the world. A Primo manufacturing subsidiary in China employs over 20,000 locals. Primo executives recently learned of human rights violations at the firm's China subsidiary. Workers had been forced to work more than 60 hours each week, and minimum wage laws were regularly ignored. As a result, Primo executives need to decide whether to continue operations in China. Which of the following questions is MOST relevant to the decision by Primo to remain in China? C) How does the local Chinese community benefit from Primo's manufacturing subsidiary? 66) Under governmentalism, the government uses its policy-setting role to favor national interests, rather than relying on ________. A) market forces 67) MNCs operating in developing countries should ensure that their activities ________. A) do no intentional harm to the host country 68) Which of the following terms refers to adopting business strategies and activities that meet the needs of the enterprise and its stakeholders today, while protecting, maintaining, and enhancing the human and natural resources that will be needed in the future? C) sustainability 69) Which of the following is NOT one of the three dimensions of sustainability? C) technological 70) Coca-Cola's operations in India suggests that international managers need to ________. B) consider the effects of MNC activities on the natural environment 71) In recent years, the export of hazardous wastes from developed countries to less developed ones has ________. C) increased significantly 14 Copyright 2011 Pearson Education, Inc. 72) What is the main reason why companies dispose of hazardous waste in less developed countries? B) weak regulations and low costs 73) The two main exporters of pesticides are ________. D) United States and Germany 74) If MNCs want to take the lead in dealing with ecological interdependence, then they most likely need to ________. B) incorporate sustainability goals into strategic planning 75) All of the following are methods that MNCs can implement to deal with an increasing scarcity of natural resources EXCEPT by ________. D) limiting foreign direct investment 15 Copyright 2011 Pearson Education, Inc.

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8Fechar a Venda eConfirmar a ParceriaLicenciatura em Marketing e PublicidadeProf. Responsvel:Prof. Adjunto Doutor Fernando GasparProf. da Disciplina:Prof. Adjunto Convidado Mestre Drio Flix RodriguesOBJECTIVOS PEDAGGICOSDescever a atitude mais ap
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9NegociaoLicenciatura em Marketing e PublicidadeProf. Responsvel:Prof. Adjunto Doutor Fernando GasparProf. da Disciplina:Prof. Adunto Convidado Mestre Drio Flix Rodrigues12-1OBJECTIVOS PEDAGGICOSDiscutir uma negociao do tipowin-winCompreender o
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1010Garantir o ServioPsPs-Venda e a ParceriaLicenciatura em Marketing e PublicidadeProf. Responsvel:Prof. Adjunto Doutor Fernando GasparProf. da Disciplina:Prof. Adjunto Convidado Mestre Drio Flix RodriguesOBJECTIVOS PEDAGGICOSExplicar como cons
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1111Gesto do Tempoe Organizao PessoalLicenciatura em Marketing e PublicidadeProf. Responsvel:Prof. Adjunto Doutor Fernando GasparProf. da Disciplina:Prof. Adjunto Convidado Mestre Drio Flix RodriguesOBJECTIVOS PEDAGGICOSDiscutir as quatro dimens
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1212A Gestodada Fora de VendasLicenciatura em Marketing e PublicidadeProf. Responsvel:Prof. Adjunto Doutor Fernando GasparProf. da Disciplina:Prof. Adjunto Convidado Mestre Drio Flix RodriguesOBJECTIVOS PEDAGGICOSDescrever as funes do gestor de
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Drio RodriguesVENDERNA PTICA DE MARKETINGwww.dariorodrigues.comGraciosamente dedicado aos meus alunos e amigos.Edies OSFDrio Flix Rodrigues2 Pgina 2NDICENDICE . 3INTRODUO. 4PARTE I . 10VENDA PESSOAL . 101.PROCESSO E FASES DA VENDA PESSOAL .
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2. Relaes Pblicas no Novo Paradigma DigitalNew Rules of Marketing & PROld RulesMarketing = advertisingCreative messaging viabroadcast interruptionNew RulesMarketing = advertising + PR +thought leadership.Media shift from TV and printto social me
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PROGRAMA DA DISCIPLINA DE RELAES PBLICAS3. Comunicao InstitucionalImage and Reputation Management A corporate image reflects how the public views theorganization. Image programs try to send the right cues and hopethe audience will develop a positive
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PROGRAMA DA DISCIPLINA DE RELAES PBLICAS4. Comunicao de CriseCrisis ManagementBe Prepared By Anticipating the Possibility of a Crisis.DevelopDevelop a Plan for Dealing With the Crisis.Plan Should Detail Who Does Whatand Says What to Whom.2Fonte:
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5. Planeamento de Relaes PblicasPontos-Chave O planeamento essencial para o sucesso dequalquer campanha de relaes pblicas H vrios modelos de planeamento de relaespblicas A investicao e a avaliao so elementos fulcraisde uma campanha de relaes pblica
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6. Actividades de Relaes PblicasACTIVIDADES E INSTRUMENTOSDE RELAES PBLICAS NA ERA INDUSTRIALPublicity (para assegurar espao noticioso)Discursos (que beneficiem a imagem daorganizao)Notcias (que suscitem a publicao depress releases ou a adeso a con
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7. Instrumentos de Relaes Pblicas na Era industrialACTIVIDADES E INSTRUMENTOSDE RELAES PBLICAS NA ERA INDUSTRIALPublicity (para assegurar espao noticioso)Discursos (que beneficiem a imagem daorganizao)Notcias (que suscitem a publicao depress releas
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8. Instrumentos de Relaes Pblicas na Era da InformaoINSTRUMENTOS DE RELAES PBLICAS NA ERA DA INFORMAOContent-Rich Website (que atinja em cada pgina o ndice de converso alvo)Comunidades Virtuais (que permitam fomentar conversaes pertinentes)Blogs (que
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9. Estratgias e Tcticas de Relaes Pblicas na Web SocialARQUITECTURA SOCIAL DIGITAL PARTICIPATIVAFonte: http:/web2.wsj2.comAs coisas podem agora ser produzidas por ns ou em cooperao com a pessoas com quem interagimos socialmente[a custo muito reduzido]
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Marketing de ServiosLicenciatura de: Marketing e PublicidadeJos Figueiredojose.antonio.figueiredo@gmail.com2012JAF_MP/MSCapI1Introduo ao Marketing de ServiosReflexo:ssssQual o sector de actividade com mais peso naeconomia?A garantia adquiri
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Marketing de ServiosParte IIA Gesto dos Clientes e das Relaes2012JAF_MP/MSCapII1Posicionamento de Servios no MercadoA busca da vantagem competitivasQual a vantagem competitiva do BCP versus CGD?Preo?Convenincia?Produtos?Atendimento?Component
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Marketing de ServiosParte IIIQuestes Estratgicas no Marketing de Servios2012JAF_MP/MSCapIII1A Inovao nos Servios e a Criao de ValorSupplementaryproductsCompra porMultibancoCoreProductComboioBarMsicaUtilizao deComputadorCinemaEtc.Refeio
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4/29/2012.O processo de planeamento3Osplayers dapublicidade414/29/2012OCentrodoNegcio19801990-19951995-2000EstratgiaEstratgiaEstratgiaEstratgiaPlaneamentoPlaneamentoPlaneamentoPlaneamentoCompraCompraCompraCompraHoje5OProcessodeCo
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4/28/2012.Bases do planeamentoEstudos de audincia de meios27Osplayers dapublicidade2814/28/2012Porqumedir?Metadedodinheiroqueinvestimosempublicidade,desperdiado,eoproblemanosaberqualmetade.JohnWanamaker,1863 Comalimitaodosrecursos,asempresasp
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4/29/2012.PlaneamentoConceitos e Indicadores45ConceitosdeAvaliaodeMarcaObjectivoNotoriedadeConsideraoExperimentaoPrefernciaProcurarPartilharMarcaEnvolverAgir4614/29/2012ConceitosBaseQuais os critrios para seleccionar os suportes de
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5/13/2012Planeamento deMeiosMarketingePublicidade20112012(2semestre)1diferentesformasdecompra12015/13/2012DiferentesformasdecompraPrintUnidade e volume (cpm)TVCPRDigitalCPM / CPC / CPL / CPX ou CPAExteriorUnidade, volume e tempoRdioVolu
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5/14/2012Planeamento deMeiosMarketingePublicidade20112012(2semestre)1Os MeiosVantagens e Limitaes12915/14/2012CanaisdeComunicao marketingQue canais devo usar na minha campanha de comunicao?QUETIPODEMENSAGEMTEMOS?OQUEQUEREMOSFAZER?QUALAREAC
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5/13/2012Planeamento deMeiosMarketingePublicidade20112012(2semestre)1Associaestcnicase/ouprofissionaisrelevantesAssociaoPortuguesadasEmpresasdePublicidadeeComunicao APAPAssociaoPortuguesadeAgnciasdeMeios APAMEAssociaoPortuguesadeAnunciantes APANA
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TCNICAS DE CRIATIVIDADEE.S.G.T.S. Marketing e Publicidade 3 anoO Briefing Criativoo primeiro e o maisimportante documentode uma campanhapublicitriaTcnicas de publicidade o Briefing CriativoUm BC como um mapa. Um bom BC estimula a criao deanncios
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TCNICAS DE CRIATIVIDADEE.S.G.T.S. Marketing e Publicidade 3 anoTcnicas de publicidade CriatividadeO que a Criatividade? a sintonizao numa outra frequncia, diferente daque estamos habituados a viver, mais infantil, primriae sinttica.Tcnicas de publi
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TCNICAS DE CRIATIVIDADEE.S.G.T.S. Marketing e Publicidade 3 anoTcnica 13 Contar uma histriaComear o o anncio ou constru-lo em torno de uma histriade interesse humano.Cerca de 98,6% das pessoas tm uma curiosidade naturalsobre os restantes habitantes
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TCNICAS DE CRIATIVIDADEE.S.G.T.S. Marketing e Publicidade 3 anoTcnica 28 Msica e SomExplorar uma ideia em torno de uma msica ou um som (Key Audio).O som identificativo de uma companhia (Key Audio) pode fazer partedo seu bilhete de identidade, acresce
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TCNICAS DE CRIATIVIDADEE.S.G.T.S. Marketing e Publicidade 3 anoTcnica 41 NotciasAs notcias so um veculo que nos liga aos contedos como Poltica,Economia, Sociedade, Desporto e Natureza.Ligar uma campanha aos contedos editoriais, permite maximizar asu
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TCNICAS DE CRIATIVIDADEE.S.G.T.S. Marketing e Publicidade 3 anoTcnicas de criatividade - introduoExistem algumas tcnicas de criatividade que permitemgerar ideias para passar uma determinada mensagem,em funo do(s) objectivo(s) das marcas.Sejam para c
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Chapter 1Case Fast Food FeastMy visits were made to McDonalds and Wendys in San Angelo, TX.1). How are in store orders taken? Both McDonalds and Wendys uses a computer system that allows the cashier to punchin the order on the register and it then po
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Chapter 1Case IKEA: Design and Pricing1) What are IKEAs competitive priorities?IKEA's competitive priority is based on producing quality products at a low price. This isachieved by creating inexpensive products without making its customers feel cheap.
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Chapter 5Q8) The following represents a process used to assemble a chair with an upholstered seat.Stations A, B and C make the seat; stations J, K, and L assemble the chair frame; station Xis where the two subassemblies are brought together; and some f
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Chapter 75) What is the difference between high and low customer contact service (CCS)businesses, in general, for the dimensions listed below? (Example Facility Layout: in ahigh CCA, the facility would be designed to enhance the feelings and comfort of
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ADetermine the critical pathThe network has been drawn below based on the conditions in the questionTHE critical path calculations include two phasesIn the first phase called the forward pass, calculations begin from the start (here 0 node) andmove t
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Chapter 113). The McDonalds fast food restaurant on campus sells an average of 4,000 quarterpounder hamburgers each week. Hamburger patties are resupplied twice a week, and onaverage the store has 350 pounds of hamburger in stock. Assume that the hambur