Chap007
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Chap007

Course Number: MARKETING 414, Spring 2013

College/University: E. Washington

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Chapter 07 - Global Corporate Citizenship Chapter 07 Global Corporate Citizenship True / False Questions 1. The basis for corporate citizenship does not rely on the generosity of a firm's senior management or their awareness of their role as trustees of the public's interests. True False 2. Global corporate citizenship refers to putting an organization's commitment to social and environmental responsibility...

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07 Chapter - Global Corporate Citizenship Chapter 07 Global Corporate Citizenship True / False Questions 1. The basis for corporate citizenship does not rely on the generosity of a firm's senior management or their awareness of their role as trustees of the public's interests. True False 2. Global corporate citizenship refers to putting an organization's commitment to social and environmental responsibility into practice locally. True False 3. Corporate citizenship involves transforming a concern for financial performance into a vision of corporate financial and social performance. True False 4. Robert Civita, chairman and CEO of the Brazilian Abril Group, has defined global corporate citizenship as "socialism with a conscience." True False 5. A decade into the 21st century, corporate citizenship has become complicated and mandatory. True False 6. A tangible asset is something that cannot be seen or counted, but nonetheless has value. True False 7. An intangible asset is something that can be seen and counted, such as buildings or money. True False 7-1 Chapter 07 - Global Corporate Citizenship 8. Companies whose citizenship profile best matches public expectations are least likely to benefit from strategic investments in corporate citizenship. True False 9. There is no single universally accepted method for designing a CSR management structure. True False 10. In the first stage of corporate citizenship, the elementary stage, managers are uninterested and uninvolved with social issues. True False 11. If a company acknowledges the need to build more coherent initiatives, it is in the innovative stage of becoming a corporate citizen. True False 12. Corporate citizenship partnerships can exist between companies and stakeholders in other countries. True False 13. Social performance audits look at what an organization does, not at the results of the actions. True False 14. When looking at social reporting by country, Japan and the United Kingdom top the list of percentage of firms reporting. True False 7-2 Chapter 07 - Global Corporate Citizenship 15. Triple bottom line reporting requires that a firm report financial data. True False Multiple Choice Questions 16. Novo Nordisk's "take action" project was a program designed to: A. Grant credit to underprivileged people in Mexico. B. Spread the benefits of technology. C. Promote exercise and healthy eating in schools. D. Promote environmental safety. 17. Developing products and services that meet the needs of the world's poorest citizens is sometimes called: A. Selling to the bottom of the pyramid. B. Selling to the top of the pyramid. C. Selling to the poverty premium. D. Business design opportunity. 18. The initiative into which GE has poured vast resources into developing energy-efficient and environmentally friendly products and services is called: A. Poverty for Profits. B. Ecomagination. C. The upside down pyramid. D. None of the above. 19. Global corporate citizenship is more than espoused values, it requires: A. Action. B. Inaction. C. Expression. D. Enhancement. 7-3 Chapter 07 - Global Corporate Citizenship 20. Some companies have created a department of corporate citizenship to: A. Adopt the United Nations' Global Compact Principles. B. Decentralize under common leadership wide-ranging corporate citizenship functions. C. Centralize under common leadership wide-ranging corporate citizenship functions. D. Narrow the job of the public relations office. 21. Asian Forum on Corporate Social Responsibility gives awards for excellence in: A. Environmental management. B. Education. C. Poverty alleviation. D. All of the above. 22. The Foundation that is engaged in inspiring senior management, involving all business lines in the organization, and having an impact by way of results is called: A. Business for Social Responsibility. B. Fundacion Empresa y Sociedad. C. Corporate Social Responsibility Europe. D. Canadian Business for Social Responsibility. 23. In the first stage of corporate citizenship: A. The company must learn how to tackle the problem and make the new policy work. B. Managers are uninterested and uninvolved with social issues. C. Supervisors and managers become familiar with new routines that are necessary to cope with a social problem. D. A company must institutionalize it new social policy and make it a part of standard operating procedures. 24. Once a company enters the innovative stage of corporate citizenship, it will: A. Begin reporting its efforts to stakeholders. B. Step up its philanthropic giving. C. Increase the number of stakeholders to the firm. D. Build more coherent initiatives with stakeholders. 7-4 Chapter 07 - Global Corporate Citizenship 25. Companies see the need to build more coherent initiatives as they move into the: A. Innovative stage. B. Integrated stage. C. Engaged stage. D. Transforming stage. 26. Managers responding to the needs of the local education system as a normal or routine aspect of its operations is an example of an organization in the: A. Innovative stage. B. Integrated stage. C. Transforming stage. D. Engaged stage. 27. According to a comparative study of corporate citizenship in Latin America and the Caribbean, which of the following is not one of the four levels of corporate social responsibility activity? A. Delayed. B. Running. C. Catching up. D. Stalled. 28. Argentina and Mexico are at what level of citizenship activity? A. Delayed. B. Running. C. Catching up. D. Stalled. 29. Overall, corporate citizenship initiatives are: A. More advanced in northern than in southern Europe. B. Less advanced in northern than in southern Europe. C. Equally advanced throughout Europe. D. Not making inroads anywhere in Europe. 7-5 Chapter 07 - Global Corporate Citizenship 30. The executive body of the European Union is called the: A. Executive Committee. B. European Council. C. Governing Body. D. European Commission. 31. Shareholder activism is: A. More pronounced in Europe. B. More pronounced in the United States. C. More pronounced in Asia. D. More pronounced in the Caribbean. 32. Consumer activism is: A. More pronounced in Europe. B. More pronounced in the United States. C. More pronounced in Asia. D. More pronounced in the Caribbean. 33. The differences in corporate citizenship amongst various nations are driven by: A. Governmental involvement. B. Stakeholder activism. C. Cultural traditions. D. All of the above. 34. A systematic evaluation of an organization's social, ethical, and environmental performance is called a(n): A. Corporate social responsibility review. B. Stakeholder audit. C. Independent social review. D. Social performance audit. 7-6 Chapter 07 - Global Corporate Citizenship 35. In 2001, the French Parliament passed the "new economic regulations" law which requires a social performance audit focusing on its impact on: A. Nuclear safety. B. The community. C. Equality in hiring. D. Environmental initiatives. 36. Which of the following organizations have developed standards to judge corporate performance? A. International Organisation for Standards. B. Global Development Initiative. C. Institute of Accountability. D. All of the above. 37. The major focus of ISO 14001 is to: A. Link economic, environmental and social responsibility. B. Build accountability in the public sector. C. Support environmentalmanagement standards. D. Structure effective dialogue with stakeholders. 38. The United Nations Global Compact is funded by: A. Membership income. B. Voluntary government and foundation contributions. C. Government grants. D. All of the above. 39. Global audit social standards concentrate on: A. Internally focused economic benefits for the firm. B. Externally focused social benefits for the environment. C. Externally focused social benefits for key stakeholders. D. All of the above 7-7 Chapter 07 - Global Corporate Citizenship 40. Companies in which two countries have taken the lead in social reporting? A. Japan and United Kingdom. B. United Kingdom and Italy. C. Japan and Italy. D. Spain and France. 41. Which of the following is not one of the four quadrants of the balanced scorecard approach? A. Customer. B. Internal business processes. C. External stakeholder relations. D. Financial. 42. Which of the following is not a motivation for adopting a balanced score card approach? A. Economic considerations. B. Technological considerations. C. Ethical considerations. D. Innovation. 43. Financial, social and environmental results are reported together in a firm's: A. Annual report. B. Code of business conduct. C. Triple bottom line report. D. Employee newsletter. 44. Rolltronics, a Silicon Valley technology company, uses triple bottom line to report its success with: A. Donating electronic components to Computers for Education. B. Providing computer training programs in developing countries. C. Outsourcing its customer service department to India. D. Innovating its manufacturing process to reduce costs and protect the environment. 7-8 Chapter 07 - Global Corporate Citizenship 45. Triple bottom line disclosure is primarily driven by: A. Noneconomic drivers. B. Managerial accounting drivers. C. Economic drivers. D. Technological advances. Short Answer Questions 46. Define global corporate citizenship. Why has corporate citizenship recently become so complicated? 47. Global corporate citizenship is more than espoused values; it requires action. Discuss some of the ways forward-thinking companies are changing to improve their ability to act as responsible citizens. 48. Define the five stages of corporate citizenship. Provide an example of a company in each stage. 7-9 Chapter 07 - Global Corporate Citizenship 49. Businesses in many different countries now practice active citizenship. Using examples from the text, discuss how businesses interpret and act on their global citizenship commitments. 50. What is a social performance audit? Discuss the differences in social performance auditing in the United States versus Europe. 51. Define balanced score card. What are the four quadrants of the balanced score card approach? 52. How can triple bottom line reporting be used to measure a firm's corporate citizenship practices? 7-10 Chapter 07 - Global Corporate Citizenship Chapter 07 Global Corporate Citizenship Answer Key True / False Questions 1. (p. 145) The basis for corporate citizenship does not rely on the generosity of a firm's senior management or their awareness of their role as trustees of the public's interests. TRUE 2. (p. 147) Global corporate citizenship refers to putting an organization's commitment to social and environmental responsibility into practice locally. FALSE 3. (p. 147) Corporate citizenship involves transforming a concern for financial performance into a vision of corporate financial and social performance. TRUE 4. 147) (p. Robert Civita, chairman and CEO of the Brazilian Abril Group, has defined global corporate citizenship as "socialism with a conscience." FALSE 5. (p. 147) A decade into the 21st century, corporate citizenship has become complicated and mandatory. TRUE 6. (p. 150) A tangible asset is something that cannot be seen or counted, but nonetheless has value. FALSE 7-11 Chapter 07 - Global Corporate Citizenship 7. (p. 150) An intangible asset is something that can be seen and counted, such as buildings or money. FALSE 8. (p. 150) Companies whose citizenship profile best matches public expectations are least likely to benefit from strategic investments in corporate citizenship. FALSE 9. (p. 151) There is no single universally accepted method for designing a CSR management structure. TRUE 10. (p. 153) In the first stage of corporate citizenship, the elementary stage, managers are uninterested and uninvolved with social issues. TRUE 11. (p. 153 - 154) If a company acknowledges the need to build more coherent initiatives, it is in the innovative stage of becoming a corporate citizen. FALSE 12. (p. 155) Corporate citizenship partnerships can exist between companies and stakeholders in other countries. TRUE 13. (p. 156) Social performance audits look at what an organization does, not at the results of the actions. FALSE 7-12 Chapter 07 - Global Corporate Citizenship 14. (p. 161) When looking at social reporting by country, Japan and the United Kingdom top the list of percentage of firms reporting. TRUE 15. (p. 163) Triple bottom line reporting requires that a firm report financial data. TRUE Multiple Choice Questions 16. (p. 146) Novo Nordisk's "take action" project was a program designed to: A. Grant credit to underprivileged people in Mexico. B. Spread the benefits of technology. C. Promote exercise and healthy eating in schools. D. Promote environmental safety. Difficulty: Medium 17. (p. 157) Developing products and services that meet the needs of the world's poorest citizens is sometimes called: A. Selling to the bottom of the pyramid. B. Selling to the top of the pyramid. C. Selling to the poverty premium. D. Business design opportunity. Difficulty: Hard 7-13 Chapter 07 - Global Corporate Citizenship 18. (p. 147) The initiative into which GE has poured vast resources into developing energyefficient and environmentally friendly products and services is called: A. Poverty for Profits. B. Ecomagination. C. The upside down pyramid. D. None of the above. Difficulty: Easy 19. (p. 151) Global corporate citizenship is more than espoused values, it requires: A. Action. B. Inaction. C. Expression. D. Enhancement. Difficulty: Easy 20. (p. 151) Some companies have created a department of corporate citizenship to: A. Adopt the United Nations' Global Compact Principles. B. Decentralize under common leadership wide-ranging corporate citizenship functions. C. Centralize under common leadership wide-ranging corporate citizenship functions. D. Narrow the job of the public relations office. Difficulty: Medium 21. (p. 152) Asian Forum on Corporate Social Responsibility gives awards for excellence in: A. Environmental management. B. Education. C. Poverty alleviation. D. All of the above. Difficulty: Medium 7-14 Chapter 07 - Global Corporate Citizenship 22. (p. 152) The Foundation that is engaged in inspiring senior management, involving all business lines in the organization, and having an impact by way of results is called: A. Business for Social Responsibility. B. Fundacion Empresa y Sociedad. C. Corporate Social Responsibility Europe. D. Canadian Business for Social Responsibility. Difficulty: Hard 23. (p. 153) In the first stage of corporate citizenship: A. The company must learn how to tackle the problem and make the new policy work. B. Managers are uninterested and uninvolved with social issues. C. Supervisors and managers become familiar with new routines that are necessary to cope with a social problem. D. A company must institutionalize it new social policy and make it a part of standard operating procedures. Difficulty: Medium 24. (p. 154) Once a company enters the innovative stage of corporate citizenship, it will: A. Begin reporting its efforts to stakeholders. B. Step up its philanthropic giving. C. Increase the number of stakeholders to the firm. D. Build more coherent initiatives with stakeholders. Difficulty: Hard 25. (p. 154) Companies see the need to build more coherent initiatives as they move into the: A. Innovative stage. B. Integrated stage. C. Engaged stage. D. Transforming stage. Difficulty: Medium 7-15 Chapter 07 - Global Corporate Citizenship 26. (p. 154) Managers responding to the needs of the local education system as a normal or routine aspect of its operations is an example of an organization in the: A. Innovative stage. B. Integrated stage. C. Transforming stage. D. Engaged stage. Difficulty: Easy 27. (p. 155) According to a comparative study of corporate citizenship in Latin America and the Caribbean, which of the following is not one of the four levels of corporate social responsibility activity? A. Delayed. B. Running. C. Catching up. D. Stalled. Difficulty: Medium 28. (p. 155) Argentina and Mexico are at what level of citizenship activity? A. Delayed. B. Running. C. Catching up. D. Stalled. Difficulty: Medium 29. (p. 156) Overall, corporate citizenship initiatives are: A. More advanced in northern than in southern Europe. B. Less advanced in northern than in southern Europe. C. Equally advanced throughout Europe. D. Not making inroads anywhere in Europe. Difficulty: Medium 7-16 Chapter 07 - Global Corporate Citizenship 30. (p. 156) The executive body of the European Union is called the: A. Executive Committee. B. European Council. C. Governing Body. D. European Commission. Difficulty: Hard 31. (p. 156) Shareholder activism is: A. More pronounced in Europe. B. More pronounced in the United States. C. More pronounced in Asia. D. More pronounced in the Caribbean. Difficulty: Hard 32. (p. 156) Consumer activism is: A. More pronounced in Europe. B. More pronounced in the United States. C. More pronounced in Asia. D. More pronounced in the Caribbean. Difficulty: Hard 33. (p. 156) The differences in corporate citizenship amongst various nations are driven by: A. Governmental involvement. B. Stakeholder activism. C. Cultural traditions. D. All of the above. Difficulty: Easy 7-17 Chapter 07 - Global Corporate Citizenship 34. (p. 156) A systematic evaluation of an organization's social, ethical, and environmental performance is called a(n): A. Corporate social responsibility review. B. Stakeholder audit. C. Independent social review. D. Social performance audit. Difficulty: Easy 35. (p. 157) In 2001, the French Parliament passed the "new economic regulations" law which requires a social performance audit focusing on its impact on: A. Nuclear safety. B. The community. C. Equality in hiring. D. Environmental initiatives. Difficulty: Easy 36. (p. 158) Which of the following organizations have developed standards to judge corporate performance? A. International Organisation for Standards. B. Global Development Initiative. C. Institute of Accountability. D. All of the above. Difficulty: Medium 37. (p. 159) The major focus of ISO 14001 is to: A. Link economic, environmental and social responsibility. B. Build accountability in the public sector. C. Support environmentalmanagement standards. D. Structure effective dialogue with stakeholders. Difficulty: Hard 7-18 Chapter 07 - Global Corporate Citizenship 38. (p. 159) The United Nations Global Compact is funded by: A. Membership income. B. Voluntary government and foundation contributions. C. Government grants. D. All of the above. Difficulty: Hard 39. (p. 160) Global audit social standards concentrate on: A. Internally focused economic benefits for the firm. B. Externally focused social benefits for the environment. C. Externally focused social benefits for key stakeholders. D. All of the above Difficulty: Easy 40. (p. 161) Companies in which two countries have taken the lead in social reporting? A. Japan and United Kingdom. B. United Kingdom and Italy. C. Japan and Italy. D. Spain and France. Difficulty: Hard 41. (p. 162) Which of the following is not one of the four quadrants of the balanced scorecard approach? A. Customer. B. Internal business processes. C. External stakeholder relations. D. Financial. Difficulty: Medium 7-19 Chapter 07 - Global Corporate Citizenship 42. (p. 163) Which of the following is not a motivation for adopting a balanced score card approach? A. Economic considerations. B. Technological considerations. C. Ethical considerations. D. Innovation. Difficulty: Medium 43. (p. 163) Financial, social and environmental results are reported together in a firm's: A. Annual report. B. Code of business conduct. C. Triple bottom line report. D. Employee newsletter. Difficulty: Medium 44. (p. 164) Rolltronics, a Silicon Valley technology company, uses triple bottom line to report its success with: A. Donating electronic components to Computers for Education. B. Providing computer training programs in developing countries. C. Outsourcing its customer service department to India. D. Innovating its manufacturing process to reduce costs and protect the environment. Difficulty: Hard 45. (p. 164) Triple bottom line disclosure is primarily driven by: A. Noneconomic drivers. B. Managerial accounting drivers. C. Economic drivers. D. Technological advances. Difficulty: Hard 7-20 Chapter 07 - Global Corporate Citizenship Short Answer Questions 46. (p. 147 - 149) Define global corporate citizenship. Why has corporate citizenship recently become so complicated? Answers will vary 47. (p. 151 - 152) Global corporate citizenship is more than espoused values; it requires action. Discuss some of the ways forward-thinking companies are changing to improve their ability to act as responsible citizens. Answers will vary 48. (p. 152 - 155) Define the five stages of corporate citizenship. Provide an example of a company in each stage. Answers will vary 49. (p. 155 - 156) Businesses in many different countries now practice active citizenship. Using examples from the text, discuss how businesses interpret and act on their global citizenship commitments. Answers will vary 50. (p. 156 - 158) What is a social performance audit? Discuss the differences in social performance auditing in the United States versus Europe. Answers will vary 7-21 Chapter 07 - Global Corporate Citizenship 51. (p. 162 - 163) Define balanced score card. What are the four quadrants of the balanced score card approach? Answers will vary 52. (p. 163 - 164) How can triple bottom line reporting be used to measure a firm's corporate citizenship practices? Answers will vary 7-22

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history17:37Forensic:inthelegalformHistoryoftheforensicpsychologyindustry Threekindsofliars Forensicpsychologistshavebeentakingthewitnesschairforsome100to 150years,dependingonthekindofpsychologyyouarelookingatBasicguidelineforallexperttestimonywast
Northeastern - CHEM - 1151
CHEM 1151 General Chemistry for EngineersFall 2012Notes for Lecture #10 (W Sep 26): Intermolecular Forces; Bonding in MetalsObjectives for Todays LectureKey Concept 5-A: Relate different types of intermolecular forces to the structure ofmoleculesKey
Northeastern - CHEM - 1151
Lecture 11 - CHEM 1151 General Chemistry for EngineersFall 2012Notes for Lecture #11 (Th Sep 27): Phase Diagrams; Properties of Liquids & SolidsObjectives for Todays LectureKey Concept 5-C: Interpret the pressure-temperature phase diagram for a typica
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Outline 1: IntroductionI. Defining PersonalityA. psychological triad (combination of how people think, feel, and behave)B. Important points1. Personality is considered relatively consistent2. Emphasis on internal processesII. Goals of personality ps
Northeastern - CHEM - 1151
Lecture 12 - CHEM 1151 General Chemistry for EngineersFall 2012Notes for Lecture #12 (M Oct 1): Structure of Crystalline SolidsObjectives for Todays LectureKey Concept 6-A: Relate composition, atomic radius, unit cell dimensions, and densityfor cryst
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Chapter12aftertest204:25ObjectRelationsTheory:KleinandWinnicottThemostimportantpartoflife,thesourceofitspleasureandpain,isprobably relationshipsInpsychoanalyticterms,emotionallyimportantpeoplearecalled objects,andtheanalysisofinterpersonalrelationsh
Northeastern - CHEM - 1151
Lecture 14 - CHEM 1151 General Chemistry for EngineersFall 2012Notes for Lecture #14 (W Oct 10): Mixtures of Gases and SolutionsObjectives for Todays LectureOver the past few lectures we have considered properties of pure substances. Today we begin to
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Chapter10:BasicsofPsychoanalysis15:13Theaimofthepsychoanalyticapproachistofigureoutwhatgoesonintheunconscious recessesofthehumanmindTheKeyIdeasofPsychoanalysisThefoundationofpsychoanalysisismadeupoffourideasPsychicdeterminismInternalstructurePsych
Northeastern - CHEM - 1151
Lecture 15 - CHEM 1151 General Chemistry for EngineersFall 2012Notes for Lecture #15 (Th Oct 11): Colligative Properties; Balancing Chemical EquationsObjectives for Todays LectureKey Concept 6-F: Evaluate the colligative properties of dilute solutions
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psychdiscussionnotes15:16DreamslatentcontentunderlyingmessageneedsanalysisManifestcontentASPECTSOFDREAMWORKDistortionthingsarentastheyappearCondensationonepersonsymbolizesabunchofdifferentpeople.Displacementhaveanemotiontowardssomethingandyouhavet
Northeastern - CHEM - 1151
Lecture 16 - CHEM 1151 General Chemistry for EngineersFall 2012Notes for Lecture #16 (M Oct 15):Stoichiometry, Limiting Reactants, and Yields of ProductsObjectives for Todays LectureKey Concept 7-B: Given the mass of a reactant or product in a chemic
BU - CAS PY - 251
Chapter1:TheStudyofthePerson23:37oPsychologicaltriad:thecombinationofhowpeoplethink,feel,andbehaveo Inconsistenciesbetweenthoughts,feelings,andbehaviorarecommonenoughto makeussuspectthatthemindisnotasimpleplaceandunderstandingyourselfis notnecessari
Northeastern - CHEM - 1151
Lecture 17CHEM 1151 General Chemistry for EngineersFall 2012Notes for Lecture #17 (W Oct 17): Precipitation Reactions;Energy Transfer Associated with P-V WorkObjectives for Todays LectureKey Concept 7-E: Predict the outcome of simple precipitation r
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Psych first mid-term outline of notes from class.I. The Selfa. Spotlight effectb. Illusion of transparencyc. Self concept:c.i. I am _.c.i.1.Individual selfc.i.2.Social selfc.i.3.Collective self (culture)c.i.4.Contains possible selves: who you
Northeastern - CHEM - 1151
CHEM 1151 General Chemistry for EngineersFall 2012Notes for Lecture #18 (Th Oct 18): Heat and the First LawObjectives for Todays LectureKey Concept 8-A: Give a physical interpretation to the concept of heat and relate thechange in temperature of a gi