Children and Mass Media Notes
10 Pages
Children and Mass Media Notes

Course Number: CD 167, Spring 2012

College/University: Tufts

Word Count: 3591

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r own thought processes starts to develop at that point. Today kids are getting more media savvy in early ages. But it started to skew a little longer. What is the relation between imagination and consuming images from media. Retention There has been some studies that found they were higher levels of retention. more in visual tha audio. If there is a sequence does it stay longer? Older can hold more. Gender...

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own r thought processes starts to develop at that point. Today kids are getting more media savvy in early ages. But it started to skew a little longer. What is the relation between imagination and consuming images from media. Retention There has been some studies that found they were higher levels of retention. more in visual tha audio. If there is a sequence does it stay longer? Older can hold more. Gender differences different between boys and girls. ________________________________________________________________________ Regulation Why? Your college or univerisity takes on some responsibilities that was parents before. What kinds of values are embedded in regulation? There are couple of ways that one could think about regulation. Media can be good and we can encourage more about it. There are certain set of intrinsic values that are built into the regulation. End of NQR. What are the values behind this? Tufts says at tufts we need safety. They wanted to prevent accidents. As television was developing regulators, petitioners realized that TV had an incredible amount of safety. Broadcasters are very interested in children audience When children programming is on? Saturday mornings. Thats a time that adults are less likely to watch television. Ad rates are not high those times. This idea of spurred regulattion of TV. When these regulations start to come into the rrom nbc abc cbs airways are scarce resource. Regulations are developed to utilize these scarce resource the best. A level meaningful of education of children FCC (Feral Communication Commisiion) 1934/ Charged seiing the people who run broadcasting. public interest,convenience and necesssity is their motto. They can remove them, they can take them away and they can also find another info. Their terms are staggered. The idea was that it should be more politically balanced FTC (Federal Trade commision) 1914 ACT Action for Children Television NAB National association of broadcasters. They set a code There isnt strong regulation When regulation 1952 First Congression about television the topic was - Sex and Violence in Tv. nothing was on TV. There wasnt any sex and there were mostly westerns. And westerns was funny. They shot eachether at the hand. There were concerns oh my god what are the effects congress -- to fcc wanting them to 1971- richard dixon set up a commission childrens television. Fcc came up with a statement that children are different than adults viewers- First regulatory statement 1974 FCC issued a statement which urged broadcasters to be more diverse in films. FCC issued a policy statement that relied upon very vague statement. They wanted REASONABLE amount of educational programming. MEANINGFUL effort. No body really new what was this so they didnt do it 1976 NAB pushed for family watching hours. 7-9 pm programming suitable by viewing by all family members we dont have family viewing hours today When Ronold Reagon was elected. Changes. Their motto was DeRegulation. They beli

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