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job search
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research
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words are symbolic
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blahhhhh
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SMCR communication process model
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-Sender-Message-encoding-Channel-Reciever- decoding
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Hyperlinks
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We navigate the web via
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Three types of media convergence
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-corporate-operational-device
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Bailey
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Studies communicative behavior and conflict between African-American Customers and Korean Immigrant Retailers in Los Angeles. Conflict is caused by divergent communication patterns (cultural & linguistic differences and social inequality).
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Symbol
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arbitrary - something we assign
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1876
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Bell invented the telephone in ________
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Vocal Nonverbals
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Paralanguage (pitch, rate, tone, volume, sighs, pauses, etc.)
Vocalics (study of voice)
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Avoidance, competition, compromise, accommodation, and collaboration
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Thomas-Kilmann conflict model:
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Watching the illusion of reality
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Realist design
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EHF Antennas
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AS-4294 (Legacy) Two per system
AS-4540 (FOT) Two per system
-on each corner on top of Superstructure
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logos
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arguments based on logic or reason
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-Readability Studies
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-type of research/study
-how textual elements affect comprehension of the content
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ARPANET
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What was created by the U.S. Department of Defense in 1969 lead by Dwight D Eisenhower used by military and government workers called?
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significant topics
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allows you to contribute information that your audience would not have known
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people's judgments about what is good and bad in life are called:beliefsvaluesopinionsattitudes
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values
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Kinesics
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The study of how body language affects the communication process
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Generalized Other
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Collection of rules, roles, and attitudes endorsed by the overall society and social communities to which we belong
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Pop ups
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-Interstitial ads- online ad that opens in a new window from the one the user was in-superstitial ad- online ad that covers part of the existing screen or moves over part of it without opening a new windwoVideo- Short videos at bottom or top of screen
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Brainstorming
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all ideas are considered, nothing can be criticized, ideas are evaluated after idea generation is complete
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Cathart
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"throw up of words" express and emotion
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abstract
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words that refer to thoughts, ideas, or theories
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CG
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short for character generated. this refers to electronically produced numbers and letters that are placed on the screen, often over other video, to give names, details, or directions.
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James Fry
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_____ _______ wrote a million little pieces which fooled Oprah.
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We see about how many ads per day?
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3,000
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transaction model
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like our class, lots of listeners, talkers, and feedback
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Share
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# of households watching / # of households watching tv
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social utility
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the media function that addresses an individual's need to affiliate with family, friends, and others in society
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Public Discourse
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open discussions of those issues that potentially affect everyone
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Direct effects model
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-message effects are widespread and affect many people in the same way
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Sara Paretsky
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represents the hard boiled school of detective fictionPhD in american history and MBA from U of Chi
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Inference
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a statement about the unknown made by the known
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Law of Diminishing Returns
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overload employees with information which decreases productivity
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TRT
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total running time. refers to the tape's time from beginning to end.
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○ Criteria
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- field or sphere dependent standards to be used to decide whether the value object fulfills certain values.
■ The measures, norms, or the rules used to judge whatever is being evaluated
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AOL Time Warner
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People and Time Magazine are owned by
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unconscious modules of ongoing deception
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accidentally stealing someone's pen after using it
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Forming, storming, norming, performing and adjourning
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5 Phases of group development
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4. Function of the mass media in which social reality is shaped by editors who choose and display the news.
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Agenda-setting
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• Rules+patterns
○ Possible to follow ____ without _______ them
§ Note: implications for methodology
○ Detect ______ violations in self/others - this maybe how we _______ that exist in the first place
§ Sometime _______ will break a rule the
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• Rules+patterns
○ Possible to follow rules without knowing them
§ Note: implications for methodology
○ Detect pattern violations in self/others - this maybe how we detect patterns that exist in the first place
§ Sometime ethnographers will break a rule they have observed on purpose in order to identify the rule
○ Expectancy violations theory
○ Getting knowledge about comm rules/patterns require meta-communication
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blind quadrant
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part of yourself that others know but you do not (the way you fidget)
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polysemy
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the quality by which a text may open itself to various interpretations of its meaning. polysemy applies to a text to the extent that its meaning can be localized by the reader's subject-position. a range of meanings can be drawn based on differing interpretations by different actors; polysemy makes this possible in as much as it describes the existence of differing interpetations of a given text.
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What are the seven main studios?
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Disney, Dreamworks, Paramount, Sony, Universal, Warner Brothers, 20th Century Fox
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What were some shows that were popular?
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CheersMiami ViceHill Street Blues
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Intra-role Conflict
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2 different roles you have to play at the same time (team captain- need to be leader/authority but also friend/player
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4 Ways of Knowing
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1) Method of Tenacity
2) Method of Intuition
3) Method of Authority
4)Scientific Method
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Palo Alto team
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a group of scholars who believd that a person "cannot not communicate"
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6 Take the statement "Chicago is a Midwestern city and a tri-syllabic." If we were to make this an object-language only statement how would it go?
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Chicago is a mid-western city
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How did The Blair Witch Project become a hit in 2000?
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primarily through strategic marketing on the Web and Web-based viral campaign
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What is the definition of rhetorical context?
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the obstacles that a rhetor faces
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○ Second variation of Type II
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arguments is one in which premises work in combination to support the claim, premises are interrelated and cooperate with one another
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twitchy
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nervous; jumpy:
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ASCAP BMI
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Music Licensing Firms
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define pornography
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"hard-core", shows penetration
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credit unions
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nonprofit, member-owned financial cooperatives that offer the full variety of banking services to their members
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egalitiarian ethics "veil of ignorance"
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Rawls
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Differentiation
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differentiating to create superior customer value
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messages
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Words that tell you things
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short-term forecast
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forecast that predicts revenues, costs, and expenses for a period of one year or less
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AGENDA SETTING
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MEDIA TELLS US WHAT'S IMPORTANT
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process of attending to particular stimuli in our environment
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Selecting
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False light
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-published untrue statements that alter individuals public image
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throatiness male
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seem older as well sophisticated
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Gorgias
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"Rhetorical art is about words." Sophist who was the first to take a risk, always trusting the opportune moment to speak. Believes that if you are a good orator, you can do anything. Born in Leontini, Sicily- the birthplace of Rhetoric.
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media
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the means of mass communication; pro-democratic medium: decentralized, prominority empowerment, and extends to all mediums/platforms; new media: allows you to develop new forums
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Gatekeepers
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Who controls the flow of media messages?
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petitioner
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the party filing a petition for certiorari
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What does he call TV?
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a Vast Wasteland
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is the certain physical and verbal behaviors based on an individual interpretation of the situation
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role
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26. The invention of the printing press in the Middle Ages produced what major cultural effect?
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Literacy
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hyperritualized representations
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media content is constructed to highlight the most meaningful actions
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Personality symbol
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creates a character that represents the product
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ethos
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the ethics or cedibility of the speaker
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Media Buyer
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negotiate, purchase and monitor media space on behalf of their clients
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conglomerate
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a corporation that owns a large collection of other companies. These companies that are owned by the parent corporation may operate across a variety of business areas. Pg 40, Croteau and Hoynes
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Citizen Kane
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_____ ______ was the American Film Institutes greatest film of all time
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preferred stock
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stock that gives its owners preference in the payment of dividends and an earlier claim on assets than common stockholders if the company is forced out of business and its assets sold
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emphatic listening
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willingness 2 listen 2 understand how some1 feels
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stan read his speech work for work from a fully prepared text. What method of delivery did he employ?a. extemporaneousb. impromptuc. memoryd. manuscripte. dialect
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manuscript
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mental yardstick that allows us to measure people and situations along bipolar dimensions of judgment
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Personal constructs
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Complementary/Endorsement Branding
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Type of co-branding where products are advertised together to suggest join usage, such as when Seagram's whiskey is paired with a mixer like 7-Up.
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-Rock around the clock-First Rock song to top the charts
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Elvis Presley
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Names are example of what type of comm.... D or A?
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Digital
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speeches that convince
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urges listeners to accept contentious facts, evaluate veliefs, or support actions
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Induced Compliance
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if provided with incentive to do something then we can blame that incentive for why we complied - less likely to be committed
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Roles of Interpersonal Communication
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Expected Roles, Enacted Roles, Interrole Conflict, Intrarole Conflict
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news reels
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One of the early forms of electronic news were known as
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health maintenance organizations (HMOs)
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health care organizations that require members to choose from a restricted list of doctors
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Three Step Process
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The goal of effective business writing is to express your ideas rather than impress your audience. This involves a systematic writing process- Planning, Writing, and Completing.
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the process in which the self develops through the messages and feedback received from others
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Symbolic interaction
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-on air in 1980-1991 gulf war large audiences with 24-7 coverage-by 2002 FOX news gets better ratings
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Nielsen Ratings
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theory to explain mutual influences
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arosal model of interpersonal theory-discrepancy
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Spiral of Silence
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people are comfortable speaking out if it is consistent with the majority
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hit on
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to solve or guess correctly; come upon the right answer or solution:
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Dow Jones Industrial Average
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average cost of 30 selected industrial stocks, used to give an indication of the direction of the stock market
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1920-1929: Borrowed & Original formats
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Borrowed - sports, religion, variety, news, dramaOriginal - quiz, soap operas, ads
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3 levels of brand positioning
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product attributes (easy to copy) benefits (associates name with benefit) beliefs and values (taps into emotions)
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cool hunters
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those who search for a certain type of personality; culture spies; searching for what new trends will appeal to 'cool' kids.
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Organizing Business Messages Effectively
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To organize a message, define the main idea, limit the scope, group the points, and choose the direct or indirect approach.
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responding badly to conflict
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setting a critical tone, acting our of defensiveness, stonewalling, communicating contempt
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These programs, and genres, fueled TV sales
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Ed Sullivan, live TV, Western dramas
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What is the balancing act of copyright?
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creator's right to restrict use vs. society's right that some uses should be allowed without permission
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What are some potential problems with sales promotion?
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1. It is ineffective at building brand equity.
2. It may have a negative impact on attitudes toward the brand
3. Sales increases may not be very profitable
4. There are implementation costs and risks.
5. Short-term orientation
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people
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involved in interactions
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MTV was launched in...
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1981
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Physchological Noise
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feelings, hungry, tired
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organizational communication
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entails interpersonal encounters, public speaking opportunities, small group situations, and mediated experiences
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neutralization
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negotiates a balance between dialectical needs. It involves stricking a compramize in which both needs are met to an extent but neither is fully satisfied. ie. a couple might agree to be somewhat open but not intensely so.
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Ethics
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Your communication treats people fairly.
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Bazaar
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Individual craftsmen gathered together for their own ends, and their independent actions adding up together to form a collective product. Pursuing their own interests=producing collective good. The only thing shared amongst them is the platform (communication space). Very egalitarian
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assets
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economic resources owned by a firm
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____ listening is "closed" listening that occurs when listeners block out messages that challenge their attitudes or opinions:a. activeb. defensivec.comprehensived.empathetic
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defensive
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blend that involves internal states and external stimuli
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interpreting
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-Invented by Samuel F. Morse-First message sent in May 1844-What hath God wrought
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Phonograph
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high-contact culture
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close interaction distances, touch frequently
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Leveling
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details from messages are left out
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news routine
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ways you do your job
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corporate aid
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community relations activity in which a company helps society on a large scale.
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Autocratic style approach
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members are carefully controlled (dominates interaction, poor listening skills
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A speaker who appears truthful and sincere has the quality of:a. trustworthinessb.candorc. dignityd. integrity
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trustworthiness
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- verbal and nonverbal strategies that are used to present an individual own varying images to others and to help him maintain his own image
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faceworks
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18. The four phases of Fischer’s interact process are ----------------, conflict, emergence and reinforcement.
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Orientation
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Imitation
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- Also draws on SCT- \"simple\" observational learning- especially applied to children's responses to violence
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Competition based
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pricing based of competitors pricing, going rate, same level, below or above
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red herring
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when you change the subject slightly
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Self Efficacy
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believe solution you can actually do
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free labor
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on the internet, people contribute information and knowledge without expecting monetary compensation
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Types of Sex appeals
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Low association
High association
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secured bond
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bond issued with some form of collateral
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The Law of Symmetry
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Elements that are arranged symmetrically to each other are interpreted as a unit - Symmetrical arrangements create strong structures; asymmetrical arrangements cause the elements to be lost on the screen. (-----++++----- is a lot more pleasing than --+------=-=0___-+)
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Beat first thinker in getting out magazine
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Andrew Bradford
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True or False, in first years of 1920s many were still making their own radio sets
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True
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Bridges
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members of groups who connect to other groups
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1927-The jazz singer-Al Jolson said \"listen, you ain't heard nothin yet\"-by 1930 95% of movies had sound
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The paramount Decision
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Punctuation is vital because it gives.....
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Organization to comm.
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family
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ur family influence how u interact w other(middle east-seperate room 4 diff activites))
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Emotion Cantagious Theroy
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around happy people = become happy
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How are visuals rhetorical?
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moment of enactment, create identification, re-examine taken-for granted ideas
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Georges Melies
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The director of a Trip to The Moon
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tax accountant
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an accountant trained in tax law and responsible for preparing tax returns or developing tax strategies
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Writing Process.
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Writing is ALWAYS done in stages over time. These include Prewriting (scribblegram, lists etc.), Drafting, Revising (a second opinion), and Publishing. There is no good writing. There is only good rewriting.
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1920-1929: Amateurs
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WDGY - owner Young arranged all sorts of trade-outs (50% off for his family in exchange for ad time)
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Postal act of 1879
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-Allowed periodicals to mailed easily and inexpensively.
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what is media violence?
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overt expression of physical force against self or other compelling action against ones will or pain of being hurt or killed or actually hurting or killing
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Product Placement
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where to put your ads - sex sells
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○ Ad Populum
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occur when the substance of an argument is avoided and the advocate appeals instead to popular opinion as a justification for the claim
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audience based apprehension
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occurs when you are anxious because of the individuals with whom you are communicating
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Media tell people what to think about, not what to think
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Agenda setting model
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BRANDS - 3 KEY NOTES
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symbolize who we are, incorporated into identity, loved, social norms, brands possess personality traits
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○ Appeal to Tradition
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occur when someone claims that we should continue doing things the way they have always done them simply because we have always done them that way
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in a working outline, you might do which of teh following?a. adjust teh specific purpose statementb. rearrange main pointsc. omit certain supporting materialsd. all of the above
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all of teh above
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Social Scientific Method of Culture Inquiry
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absolute truth exists and is objective- behavior can be observed, measured, and predicted - culture influences the way we communicate
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Clarify the Parts of Kenneth Burkes "Dramatistic Pentad.
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1.Act: event that is done2.Agent: Actor doing the event3.Agency: the channel4.Scene: When and Where5.Purpose: Why events occurs
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What is a concrete to abstract continuum script?
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a documentary could be scripted, but also could be semi-scripted
narrative might be fully scripted with a more abstract style
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HF Antennas - Receivers (blue base)
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(2) 18 ft RCV Whip (AS-3771)
- FWD of Miser Tower
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