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Review: Design History

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Complete List of Terms (45 terms)
Terms Definition Sentence Hint
Techno

Herbert Matter
What:designer/photographer When:Early 20th cen Where:Switzerland pg.333

Rudolf Koch
What:Typographer When:Early 20th Cen Where:Germany pg.185

Max Miedinger
What:Typography (helvetica) When:Mid 20th Cen Where:Switzerland pg.361

Deutsche Werkbund
Major artists/architects/designers: - Hermann Muthesius - Henri van de Velde - Peter Behrens - Josef Hoffmann - Walter Gropius - Richard Riemerschmid - Ludwig Mies Van derRohe

Opposition
making statements counter to prevailing commercial culture

Deborah Sussman
Los Angeles Olympics 1985

Prominent NeoModern Artists(4)
-Matthew Carter-Jonathan Hoefler-Edward Tufte-Grundy and Northedge

Nicholas Jenson
When: Mid 15th Cen Where:Venice,Italy What:Typographer pg.94

Pablo Picasso
Spanish , 1881-1973 Les Desmoiselles d'Avignon (1907) Guernica (1937)

Prominent Opposition Artists(4)
-Tibor Kalman-Dan Friedman-Shawn Wolfe-the Guerilla Girls

Parody
references to styles assuming the audience is familiar with the reference (building on associations already inheirent in style)

Prominent Retro Artists(6)
-Paula Scher-Neville Brody-Malcolm Garrett-Louis Fili-Charles S. Anderson-Tibor Kalman

Emigre magazine formed by...
Rudy Vanderlans Zuzana Licko

Aldus Manutius
When:Late 15th Early 16th What:Book Layout Where:Italy pg.100

Saul Bass
-identity for Girl Scouts, AT&T-"Man with the Golden Arm"-strong figure/ground relationships

Three Prominenent Way-finding Designers
Otl Aicher Lance Wyman Deborah Sussman

The “Retro” & “vernacular” design movement which originated in New York City during the 1980’s used what previous movements for important typographic inspiration? 
Russian constructivism Art Deco Art Nouveau Victorian

http://classconnection.s3.amazonaws.com/1392/flashcards/882856/png/brun-gobelins-manufactory.png
Le Brun/ Louis XIV Inspecting the Gobelins Manufactory-1670gobelin manufactory rushing to show Louis what they made him.Employ of gobelin=employ of Louis 14th.Division of labor-Le Brun designed the tapestry but didn't make it.

Deconstruction
-not a style, but a "method of questioning" -very experimental, leaning heavily on theory -origins: Jacques Derrida: Of Grammatology

Glaser and Chwast introduced what ideas into the mainstream?
-conceptual illustration -revival of Victorian styles -revival of art deco style

Which one of the four pioneers of the International style advocated that the solution to the design problem should emerge from its content? 
Ernst Keller

Avant Garde
___ art in the early 20th Century - Cubism - Marcel Duchamp - Futurism - De Stijl - Constructivism

Modern Furniture explored two opposing styles which were...
1.) Sleek, machined materials (metal, glass) 2.) organic shapes and material (wood, plastic)

What was Wim’s Crouwel’s design philosophy
  "the designers is an objective problem solver who finds solutions through research and analysis; simplifys the message and means for conveying it to the audience"  

Swiss graphic design is characterized by...
1.) strict adherence to a grid 2.) sans serif type 3.) hierarchy of communication using weights and sizes of type

List the insights that occurred when Pat Gorman and Frank Olinsky were designing the MTV logo? 
    their logo could be altered through infinite variations could become many objects  could change the status quo that logos should remain the same Constantly create new identification sequences on a collaborative basis    

William Caslon
When:Early 18th Cen Where:England What:Typographer pg.121

John Baskerville
When:Early 18th Cen Where:England What:Typographer pg.121-123  

Henri van de Velde
(1863-1957) Belgian, Architect, Painter, Interior Designer (Jardinière ca.1902) Artistic self-expression "To unite the two [art & industry] was to blend the ideal and reality, resulting in the destruction of the ideal" "We will have no kind of responsibility for objects that pay no attention to perfection, to the materials used, and that are carried out without pleasure in work.

Herb Lubalin
-started International Typeface Corporation-publication U&Ic-spearheaded movement in design using newly-design "photo-type", which was very customizable

NeoModern
-cultivating the "look of information"-genuine, honest use of information graphics-good design can inform and advance society

A.M. Cassandre
Where: What:Post Cubist Pictorial Modernism When:Early 20th Cen What:Poster/Ads Where: Paris, France pg.281

Prominent Deconstruction Artists(5)
-Katherine McCoy-Jeffery Keedy-Rick Valicenti-Studio Dumbar-Skolos and Wedell

Retro Design
-borrows from previous styles and images -may be a homage or may be parody -evokes a sense of nostalgia

Margaret And Francis McDonald
What:Glasgow School When:Late 19th Cen Where:Scottland pg.223

Name the consulting designer who developed the Unigrid system for the National Park Service? 
Massimo Vignelli

Emigre magazine was...
-graphic design magazine founded in 1984 -variety of layouts, use of guest designers, and opinionated articles -Vanderlans and Licko

Five trends in PostModern design according to Meggs
-Swiss typographic Experiments -new wave typography -Memphis and California architectonic mannerism -retro and vernacular -electronic revolution

First Phase of Modernism
Themes: • resistance to technology - handcraft and guild structure • new vision for new art - rejection of historicism • often looking to nature for aesthetic inspiration - as a source of universal expression • underlying social agenda - design for every-man

Paul Rand
-produced ads and images that made use of minimal, simple, almost child-like graphic elements-UPS logo-"subway posters score"

Werkbund (Successful Design for Industry)
Peter Behrens' work for AEG Gropius sleeping compartments for Mitropa Deutsche Werkstatten in Hellerau Founded by Richard Riemerschmid and Karl Schmidt Factory fitted for handwork and semi-massproduction of furniture and prefabricated houses

What’s interesting about Woody Pirtle’s work when he worked @ The Richard’s Group in Dallas? 
Epitomizes the originality of Texas graphics with unexpected wit

Be able to re-articulate at least four characteristics of the International Style
Unity of design objective photography sans-serif fonts the attitude developed by the pioneers about their profession

Memorize what George Lois (b. 1931) felt a magazine cover should capture? 
Two things. A magazine should capture the reader and should have a spirited comment on one major article