Communication in Society, FINAL
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Complete list of Terms and Definitions for Communication in Society, FINAL

Terms Definitions
empirical micro
1959 NET formed
critical research macro
The Silent Era 1900-1927
RSS really simple syndication
Vladimir Zworykin Iconoscope (1923)
Ted Turner CNN inventor
1456 guttenberg printing press
radio waves Henrich Hertz
http HyperText Transport Protocol
Video Tape 1956- immediately adapted
Telephone Alexander Graham Bell, 1876
Fritz Lang Who directed Metropolis?
Magazine evolution elite, popular, specialized
first voice broadcast fessenden 1906
Spin Carefully crafted half truth
"Highnoon", "The searchers" Revisionist genre
When was YouTube launched? 2005
CREATED FIRST RADIO STATION -Conrad
Preproduction the planning phase of moviemaking
Sponsorship & Advertising rise around radio
Mack Sennett Who founded Keystone Studios?
primitive Genre "the Great Train Robbery"
Motion picture production code censored movies
sharing % using a certain station
The Western -value system -taming american west -bringing order to chaos -american cowboy -rugged individualism -corageous seeker of justice -america as the worlds policeman -masculine -white supremacy -no longer around b/c of a different value system -the male centered world is outdated - whiteman vs. redman
Director of Maltese Falcon John Huston
General Magazine, Historical Chronicle Ben Franklin
TCP/IP smoothes out differences between networks so different networks could communicate. early 70's
the Golden Age of Radio 1930-1950
CREATED THE TOP 40 -Gordon McLendon
"BATTLESHIP POTEMKIN" 1925 -sailors mutiny against czar's navy -sailors congratulated by citizens -czar sent in soldiers to kill all citizens and sailors
Mediated Communication messages conveyed through an interposed device rather than face-to-face
Newspaper Hierarchy publisher, editor, other editors, designers, reporters, beat reporters (specific area), GA's, columnists (write on a schedule)
1982 In what year were CDs invented?
Sergei Eisenstein "Battleship Potempkin" (1925) about mutiny on the Odyssey Ship. Great Russian Director
WWI govt closed all radio station communication only for the army to use
edwin armstrong established FM radio in 1939
Net Neutrality no gatekeepers on the internet
Don Juan -1926 -first film synchronized with music and sound effects
citizen kane 1941 the greatest movie ever made orson welles
Email 1972 - Ray Tomlinson-Cambridge Comp Asst originally very contraversial because academics thought he was using ARPA for personal use One year later - 75% of ARPA traffic
European Cinemas further ahead of americans, Lumiere/Pathe brothers, devastated by WWI
Modeling The imitation of behavior from media
Tim Berners-Lee developed the World Wide Web
Psychographics aspects such as attitudes, beliefs, values, interests, and motivations
Top magazines and Publishers -in revenue -in circulation
Communication Process of human beings sharing messages; messages might be entertainment, information, persuasion, etc
1953 networks switched from live to filmed production
Partisan Press newspapers owned or supported by political parties
Original Syndication the staion-by-station licensing of new television programs that were not earlier shown on a network
Trade Cards illustrated cards with a business message on one side and artwork on the other
The Killer B's (WWII) babies, baseball, and bowling
United Artists Studios American Film studio originally founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford and Douglas Fairbanks.
Disadvantage of e-books... too many formats, technological barriers, digital rights management, fragility
Milton Berle Who hosted the Texaco Star Theater?
1993 When was the world wide web created?
Newsmagazines Time Magazine, Newsweek, US News & World Report, The Week
Westerns value system: heroes tame the wild west, order to chaos, cowboy as an ico, rugged individualism, seeker of justice, white supremacy over indians
Kuleshov effect made experiement about russian actor and shot film w/ other people and objects
the smother brothers and laugh-in 1960's TV programming
larry gelbart MASH and Your Show of Shows
The Jazz Singer -1927 -broke barrier for sound movies -Al Jackson
Where do magazines sell the most? grocery stores
Norman Lear extremely political producer "All in the Family"
Who invented the telegraph? Samuel F.B. Morse (1844)
precursor to rock and roll Big Band Music
Buster Keaton known as the old stone face
Blockbuster syndrome Publishers have always been interested in publishing blockbusters, but today's obsession with them controls the economics of the industry.
Wireless What is an interchangable term for Radio?
Satellite radio subscriber based. XM- 170 channels (Oprah), Sirius-130 (Howard Stern). Now merged into one company, approx. 19.5 mil subscribers
Who broke the skin color barrier? Michael Jackson
William Paley 1927 bought struggling network called Columbia Broadcasting System (CBS) -built up network by offering local stations a better deal than NBC -by WWII CBS was acknowledged leader of radio news.
Branding Films A sponsor-financing of movies to advance a manufacturer's product.
CINERAMA a curved, wrap around screen that required multiple projectors
Percentage of homes with TV's 1950- 9% 1955- 65%
Correlation a situation in which two things occur at the same time, or in close succession, more often than chance would lead you to expect
Vanity Press a publisher that requires its authors to pay the full cost of producing their own books
Public Relations all the activities that maintain a beneficial relationship between an organization and its various publics
"Yellow" Journalism late 19th century, rise of "yellow" journalism, term comes from "The Yellow Kid" comic strip
OPRAH "The power of Oprah" > plays a prominent role/influence on society) 2 Step Flow/Opinion Leader > Opinion Follower
Lumiere Brothers Who were the first French film makers?
Types of Reporters Theatre beat, business beat, crime beat, etc.
1st amendment 1913 - mandated popular election of senators
radio act of 1927 established federal radio commission FRC
Telecommunications Act of 1996 -undid most of previous regulation -loosened ownership rules to allow for marketplace regulation
Burning Tank Theory stories that are visually intriguing will be close to the headline
• Cultural imperialism the displacement of nation's customs with those of another country
AD/PR Mass Comm as persuasion dates back to ancient times 1st printed ads were hangbills
What is censorship? When someone in authority limits publication or access to a book.
Bought NBC blue and called it ABC Edward Noble
Types of Clients Gov't Education Nonprofits Athletics and Entertainment Bu..... Gov't Public info Largest employer of PR people political candidates and lobbyists Education Colleges, universities, and school districts Nonprofits Hospitals, churches, museums, charities Athletics and Entertainment travel with the team and handle the press Business
Genre Type of writing, such as romance or mystery
Desensitization A process by which viewers of media violence develop callousness or emotional neutrality in the face of a real-life act of violence.
Conde Nast Who owns such upscale magazines as: Vanity Fair, GQ, Vogue, The New Yorker, etc...?
Who was our special guest? Jack "the Flack" Raskopf
webzines two best known? magazines on the internet Slate and Salon
OPENING BIG -number one opening weekend box office sales
Alan Freed "the father of rock 'n' roll"- starred in movies playing himself. credited with coining the term rock 'n' roll
Byline a line at the beginning of a news story giving the author's name
Individual Differences Theory theory that predicts that people with different characteristics will be affected in different ways by the mass media
A message is then ___________ > sign & symbols are interpreted decoded
Line Producer day to day monitor of production and expenses
public domain any book published BEFORE 1923 is in the public domain in the US most gov't documents are in the public domain
More recent examples of noir -China town (1974) john huston -bladerunner (1982) noir meets sci-fi -L.A. confidential (1997)
• Synergy a combination in which the whole is more than the sum of its parts
What is slander? oral or spoken defamation of a person's character (typically applied to broadcasting)
*Media Effects Studies •Media Effect Research •The Payne Fund Studies, 1929 •The Cantril Study •The Laswell Model *Media Effects Studies •Media Effect Research - Analyzes people's use of media •The Payne Fund Studies, 1929 - one study focused on the effects of movies on children - established "magic bullet theory" •The Cantril Study - 1939, studied "War of the Worlds" radio broadcast - Contradicted Payne findings •The Laswell Model - Who-says what-on which channel-to whom-with what effect?- in other words, efffect
Cultivation Theory Theory that the media shape how people view the world.
Elite, Popular, Specialized How did magazines evolve regarding the markets in which they are available?
Situation Comedy reflect our views of the concept of family.
How did stations identify themselves? the DJ's and their personalities
What does the executive producer do? Provides most of the money
"The medium is the message" Marshall McLuhan, cannot seperate the message from the medium it is sent by
Radio Corporation of America (RCA) (1919) Absorbed American Marconi and joined with General Electric, Westinghosue, AT&T, and United Fruit
Jaws by Spielsberg brought on the era of special effects and blockbusters
• Adversarial relationship - a relationship in which two parties contend with or oppose each other. In the United States, the media are expected to have an adversarial relationship with the government so that they can serve a watchdog role.
What was America's first newspaper, and how long did it last? Benjamin Harris Publick Occurrences both Forreign and Domestick, which he began publishing in Boston in 1690, was the first newspaper in American, it only lasted 1 issue.
Ladies Home Journal What magazine came out of "The Tribune and Farmer"?
Iron Butterfly 1968 -bar band. -In the garden on Eden. (by end of night they were so drunk they could not pronunciate the words. -known as bathroom song because of the album length
1947 World Series only shown in 4 cities, but seen by 3.9 million viewers
Email: ARPA net's Killer App Killer App- every new technology needs a feature that makes it a "must-buy"
Radio Act of 1912 chaos in the ether -we own the ether and the government regulates -sinking of the Titanic
Who invented the paperback and what publishing company did he find? Allen Lane; Penguin Books (1935)
GA, Copy Editors, Department Editor, Managing Editor, The Editor, The Publisher What is the Journalistic Hierarchy? (Start with the reporter and go up)
PERSISTENCE OF VISION an aspect of human vision in which the brain retains images for a fraction of a second after they leave the field of sight
News becomes big business in the 1970s Iranian Hostage Crisis- 1979, ABC's Nightline
Movie Studios to TV Reluctant to Join - Disney was 1st - sold TV to promote Disneyland '54 WB followed - westerns
When did the ARPAnet go online? 1969- connected UCLA, Stanford, U of Cali-Santa Barbara, U of Utah
How does the medium itself alter the message? long newspaper stories often become short broadcast news items
What did Raskopf say about PR? PR is publicity. It is more difficult than ad because you don't have control, but it is 7 times more effective
What was the first personal computer and when did it come out? Altair 8800 released in 1975. $495 pre built. $360 build your own