| Terms |
Definitions |
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wb
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warner brothers
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roku...
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internet radios
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most programmed format
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country
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cbs
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columbia broadcasting system
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upn
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united paramount network
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html
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hypertext markup language
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bpi
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buying power index
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cpp
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cost per point
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voice only
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2 g
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pre 1970
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am-fm-tv combos permitted
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effective 1970s
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only am-fm combos
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high speed access
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3.5 g
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micro payments
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voluntary payments/ donations
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licensed to civic groups
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community stations
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effective 1970
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no combos including tv
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cpb helped to build
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network interconnection
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successful format consistently delivers its target audience to
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specific advertisers
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non-commercial television reserved --- tv channels initially
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242
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radio and webcasting are
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streaming media
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privdes sreaming of newscast segments
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abcnews.com
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mnt has converted to a
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syndication service
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division that develops programming for station
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programmiong
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division that sells times to advertisers
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sales
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dbs is generally cheaper than
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cable television
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when was american public radio established?
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1983
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radio station department responsible for placing advertising on the station schedule
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traffic operations
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corporation for public broadcasting promoted the development of more
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public stations
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starting places for cyber journeys.-can provide a start page for browsing-provide link pages and information about other websites-may provide space for advertisers
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internet portal
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like broadcasting, cable deliver an audience to an
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advertiser
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stations attract audiences because of their
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programming
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comparison between superbowl and er
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7.86 dollars
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four seasons where advertisers purchase time (fall winter spring summer)
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scatter markets
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values and lifestyles of the audience
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psychographics
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2003, apple introduced the
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itunes music store
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in the 1980s telephone access costs
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decreased
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---- sued napster for copyright infringement in december 1999
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riaa
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electronic program guides and local government channels are examples of
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specialty services
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broadcasts from powerful -- and newer -- band satellites
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kuka
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--- --- provides additional revenues when dealing with cable economics
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tier system
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city where stations are located is called
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market
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target audience attributes include:
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agegenderincome levellifestyle and habits
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when was the american public media established?
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2004
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started originally as radio networks
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the big 3
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commercial free funded by donations from viewers like you, businesses, and the governement
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non commercial
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exclusive radio broadcasts from shock-jock howard stern, television magnate oprah and home-decorating guru martha stewart
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through satellite radio
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started in 1998-programming based on family values
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pax tv
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the combined satellite radio company has more than --- --- subscribers
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20.5 million
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advocates of consolidation maintain that group ownership allow for
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economies of scale
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arbitron 2007 study says --- accounts for 3.4 percent of total radio listening
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satellite
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am's in local markets rely on
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local advertising
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audio and video streaming plug in
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aple's quicktime
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superbowls --- would have to be considered in the decisions
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prestige
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some first run programming loses money until
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syndication
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became the first browser for personal computers
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mosaic
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pbs has been an early advocate of
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digital television
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most markets in the us receive at least -- radio signals
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25
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local channels are affiliated to a network and schedule programs around
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network schedule
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started in 1995-buffy, 7th heaven and smallville
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warner brothers
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this service was created originally to promote minority ownership in 1982
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lower-power television
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radio's 3 c's indicate the
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nature of the business
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pbs serves viewing needs not met by
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commercial broadcasters
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tv duopoliespre 1999
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1 tv station to a market
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takes analysis to the next level-allows the measurement of reaching a specific demo
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cost per point
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cost of ad is shared between manufacturer and local store
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cooperative advertising
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in june 1999, --- allowed users to search for and swap music on the web
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napster
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--- will buy different media to reach listeners/ viewers during different times of the day
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advertisers
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the triangular relationship in the media business is among
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-programmers-media sellers-medea buyers
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data related to expenditures of classifications of products for the specific market
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buying power index
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cable model has what time of revenue system
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dual
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reflects total of all persons reached by each commercial in an ad campaign
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gross impressions
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growth of the www was --- ---
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virutally instantaneous
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sudden growth of --- --- challenged aol, prodigy and the source
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independent isp's
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an early home information utility linked home computers to a central server
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the isp source
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acquired by h&R block (now owned by aol)
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compuserve
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started with spacewar in 1962
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electronic and interactive gaming
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call signs may consist of four letters followed by suffix -lp
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lptv stations
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started in 1986 by rupert murdoch. made the big four
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fox broadcasting company
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national multiple station limits for broadcast stationseffective 1985
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12 am, 12 fm
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started in 1995star trek and wwe smackdown
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united paramount network
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broadcast tv business consists of
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network tv and local tv
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local telelvision stations may be classified as --- or --- or ---
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network-affiliated stationsorowned and operated or independent stations
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most stations cater to to target audiences with a
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specific demographic segment
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1967 carnegie commision study.-recommended a corporation for public television be established by congress
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2 more origins of noncommercial tv
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--- --- of adult americans use the internet
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74 %
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any companies went bankrupt-media companies are looking for a working business model; and a way to monetize
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dot com bust in 2000
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in the 1980s, newer computers like apple's macintosh introduced
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ease of use
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--- --- --- of radio reflects the companies now involved in the medium
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increasingly competitive nature
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--- --- required to put a tuner on the consumer market capable of accessing both services soon after the merger
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sirius/xm
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other networks on network tv include...
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cw, univision, nbc, telemundo, multimedios, ion (formerly pax)
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in the 1970s -- --- cable systems were typical
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35 channel
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--- --- is not sufficient to pay the cost of the television series, particularly dramas
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advertising revenue
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buying the superbowl v er...er :30 second ad rate:
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21.3 million households400,000 dollars
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cpm is a good way of expressing --- of the media buy
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efficiency
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two --- --- -- --- have now merged
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national satellite radio broadcasters
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sirius/xm required to permit any device manufacturer to develop equipment capable of
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delivering the satellite service with no restrictions on adding other technologies
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--- --- and --- --- are likely in lptv
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special interestminority programming
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in electronic media, there is an interplay between
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technologythe consumerthe economics of each medium
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fm's have a combination of --- --- and --- ---
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national spot local advertising
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what is the alternate lptv station id?
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5 characters beginning with the letters k or w followed by 2 number and 2 additional letters
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you need to know the cost of the spot and the size of the audience to
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calculate the cpm
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the most profitable of all stations
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-big fm stations in major cities- am news/ talk stations in major cities
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what are the provisions for tv duopolies in 1999
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at least 8 stations in the marketonly one of the stations can be among the top 4
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