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first wordprocessor?
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WordMaster
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Adolp Zukor
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Studio system
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Margaret Bourke-White
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Life photographer
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Licoln Steffens
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exposed municipal corruption
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Edward Muybridge
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Used multiple cameras
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Nielson
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TV surveys; surveys television viewership; founder of a broadcast survey firm bearing his name
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Roone Arledge
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ABC sports programming innovator
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Anything that interferes with successful communication is said to be
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Noise
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*'Zine
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Magazine whose entire content, articles and ads, pitches a SINGLE product or product line
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Globalization
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The international ownership, reach, and coverage of the media
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Demassification
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media's focus on narrower audience segments; process of media narrowing focus to audience niches
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yellow journalism
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often outrageous or scandalous stories, sometimes constructed from lies, to reel readers in
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Harold Lasswell
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devised the narrative communication model
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Theft of copyright protected material can be summed up as
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piracy
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Marc Andreessen
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software wunderkind who designed pioneer browser Netscape
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*Cultural Imperialism
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One's culture dominance over another
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Mega-agencies
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revenue dominating agences that merge several individual agencies that maintain world wide regional offices. Advertising, pr, and usually own radio and tv production studios
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cultural imperialism
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the displacement of their traditional culture with american culture
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Barney Kilgore
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created the modern Wall Street Journal
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Downloading music allowed?
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Cost/greedy record labels. Marketplace of ideas (one shouldn't be excluded from it b/c they cant afford it). Only want one song off whole album. Sample the music. Great promotion for the artist
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Heinrich Hertz
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Demonstrated existence of radio waves 1887
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Bootlegging
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Unauthorized video or audio tape of preformances
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media literacy
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an understanding of the mass communication process through the development of critical-thinking tools—description, analysis, interpretation, evaluation, engagement—that enable a person to become more engaged as a citizen and more discerning as a consumer of mass media products.
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kindle
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amazon e-boo to which books and periodicals can be downloaded
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proffessional communicator
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person who selects information from sources and processes them for delivery to an audience
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Nonstop Coverage
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News reporting geared to ever-present deadlines, as 24/7 formats
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What is Demographics
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objective description of consumers including age, se, ethnicity, maritial status, income, and education
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convergence
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blending of or overlap in media functions as technologies evolve
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responsible capitalism
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naively assume business people compete with one another for "increased prosperity of all" instead of maximizing profits. writing about the limitations of monopolies or oligopoly is like biting the hand that feeds you
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Dramatic Reality
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Like reality, but has been exaggerated by publicists & journalists. Semi-fictional.
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Arthur C. Clarke
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sci-fi author and serious scientist who thought of the concept for geosynchronous satellites
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John Cameron Swayze/ Camel News Caravan, Milton Berle, and Pat Weaver were all associated with
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NBC TV programs
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When a professor lectures to a large class of students, this is an example of mass communication:
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False
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The word at the heart of deontological ethics is
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duty
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blockbuster
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A movie that is a great commerical success; also used to describe books
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Tv
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presented in 1939 at the new york's world fair
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Tabloid
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a type of popular newspaper with small pages which has many pictures and short simple reports
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Media Conglomerates
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are shaping the landscape of media choices
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gate keepers
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any of those along the communications chain who influence what does or does not appear in the media
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Consumer-generated content
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"the people formerly known as the audience" Social networking sites, personal web sites, citizen journalism, blogs, podcasts (audio), vodcasts, online video
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Major components of the movie industry
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Production, Distribution and Exhibition
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Ferrick & Violence
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(Sinking into Hollywood) more we see, the more immune to violence we become
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Significance of Localism
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Minot, ND-train crash of caused toxic gases, but clear channel owned radio and didn't get the work out to stay inside
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high culture
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a symbolic expression that has come to mean "good taste"; often supported by wealthy patrons and corporate donors, it is associated with fine art (such as ballet, the symphony, painting, and classical literature), which is available primarily in theaters or museums.
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packet switching
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a method for breaking up long messages into small pieces an transmitting them independently across a computer network. when they arrive, receiving computer reassembles message back to its original form
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*Advertising Clutter
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So many competing ads that all lose impact
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What is synergy
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when companies pull togeather assets to push one item, idea, or product through
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Fiber optics
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Thin glass bundles of fiber capable of transmitting thousands of messages converted to shooting pulses of light along cable wires; can carry broadcast channels, telephone signals, and all sorts of digital codes
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margin of error
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percentage that a survey might be off the mark; the smaller the margin of error the better
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Radio Act of 1927
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Licensee's do not own their channels, government can regulate in the public interest (creation of FRC)
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59) Which of the following did we not mention in class?
a) Divine command theories
b) Duty of self-improvement
c) Ethics of conscience
d) Malfeasance
e) Utilitarianism
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d) Malfeasance
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Technological Convergence:
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iPhone, iPod, TV, CD player are all on one screen now.
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The combining of smaller companies to form one large powerful corporation...such as Disney and News Corp
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Three Strains of Journalism
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"Why We Fight" Film Experiments
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Experiment conducted to to study the effectiveness of a set of films that had been designed to teach recruits about the background of the war & to influence their opinions & to motivate them. Hollywood dicrector Frank Capra produced the 7 films that the U.S military hoped would create resentment of Germany and Japan for making the fight necessary. The RESULTS were that the films were a little effective in altering a few specific opinions related to the facts covered and were a little effective in teaching soldiers facts about the events leading up to the war.
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33) According to our class discussion, why do media companies like reality TV shows such as Survivor, American Idol, Apprentice, and Jersey Shore?
a) Following the everyday lives of ordinary people is a feature of postmodernism
b) Reality TV shows are che
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e) Answers B and C
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What was Immanuel Kant's Philosophy?
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Logic Over Emotion Same rule should apply equally to all
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Difference bw tylenol in 1982 and exxon in 1989
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Exxon caused major enviromental diaster, they were slow to react toward crisis and slow to accept responsibility. Tylenol stopped production and took everything off the shelves immediatly. They provided full cooperation and answered all questions.
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The Nature and Uses of Theory
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Theories are a set of interrelated propositions derived from research that explain how things work. Theories are systematic descriptions of what prior consequences bring about what consequences. Statements about what causes what provde explanations. Theories provide logical predictions, (guides to research) about what should be found by further careful observation. Theories are supported when their predictions are found by research to be accurate. If not they must be revised or simply rejected
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What is the Judeo-Christian Philosophy?
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Golden Rule - Treat others how you wish to be treated
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How does libel or defamation involving public figures differ with defamation of character involving private persons? Wht must plaintifs prove in each case?
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libewl refers to defamation of character in written or broadcast expression. A private indiv has to prove falsehood, damages and negligence. A public figure has to prove actual malice as well
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The Pentagon has tried several different techniques to work with the media over the years. In the case of the Grenada conflict back in 1983, the Pentagon
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kept journalists out of the area with a naval blockade
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What was Habermas's criticism of how the modern mass media have disrupted or negatively affected political debate in the public sphere?
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reasoned debate has been replaced in contemporary society by slick promotion, advertising and publicity.
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How has copyright law evolved?
a) The length of time that products can be copyrighted has continued to be extended
b) The length of time that products can be copyrighted has continued to be shortened for new copyrighted works
c) Copyright law has evolved
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a) The length of time that products can be copyrighted has continued to be extended
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What are the key arguments made by the news media in favor of shield laws?
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invokes reporter priveledge to ensure confidentiality of news sources, judges sometimes use contempt charges to get reporters to reveal sources, maintains a reporters credibility, protects a source from possible retaliation, and serves public interest by
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As we discussed in class, the network news divisions underwent a transition economy beginning inthe late 1970s. what is meant by trans econ with respect to the news divisions?
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Switch from soft to hard budget constraints. soft you don't have to make a profit or meet cost of production. hard has profit expectations.
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