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Saint Augustines University Raleigh - MKTG 3720
  • 3 Pages 3720stu19e5
    3720stu19e5

    School: Saint Augustines University Raleigh

    Chapter 19 Customer Service McGraw-Hill/Irwin PPT 19-1 Retailing Management, 5/e Levy/Weitz: Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Customer Service Strategies Customized - Greater benefits to customers - Greater

  • 6 Pages 3720stu17e5
    3720stu17e5

    School: Saint Augustines University Raleigh

    Chapter 17 Managing the Store McGraw-Hill/Irwin PPT 17-1 Retailing Management, 5/e Levy/Weitz: Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Store Managers Run a Business "This is your business. Do your own thing. Don't

  • 7 Pages 3720stu16e5
    3720stu16e5

    School: Saint Augustines University Raleigh

    Chapter 16 Retail Communication Mix McGraw-Hill/Irwin PPT 16-1 Retailing Management, 5/e Levy/Weitz: Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Strong Brands Provide Value to Retailers and Their Customers Value to Re

  • 2 Pages MKTG3720A Retailing Exam2
    MKTG3720A Retailing Exam2

    School: Saint Augustines University Raleigh

    MKTG3720A Retailing Exam2/4 Essay Review Questions D. Howard 1. Any financial performance measure should have the following characteristics: 2. What is the five-step process used to conduct activity-based costing? 3. How do retailers ease the

  • 1 Page Essay Questions
    Essay Questions

    School: Saint Augustines University Raleigh

    Essay Questions: 1. Discuss the four functions performed by retailers. 2. Discuss in detail how retailers increase the value consumers receive from their purchases. 3. Distinguish between intratype competition and intertype competition. Give an exam

  • 6 Pages 3720stu04e5
    3720stu04e5

    School: Saint Augustines University Raleigh

    Chapter 4 Customer Buying Behavior McGraw-Hill/Irwin PPT 4-1 Levy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Types of Purchase Decisions Extended Problem Solving -High financial or Soc

  • 5 Pages 3720stu10e5
    3720stu10e5

    School: Saint Augustines University Raleigh

    Chapter 10 Information Systems and Supply Chain Management McGraw-Hill/Irwin PPT10-1 Retailing Management, 5/e Levy/Weitz: Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Supply Chain Management Supply Chain Management is

  • 5 Pages 3720stu01e5
    3720stu01e5

    School: Saint Augustines University Raleigh

    Chapter 1 Introduction to the World of Retailing McGraw-Hill/Irwin Levy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. What is Retailing? Retailing a set of business activities that add

  • 5 Pages 3720stu05e5
    3720stu05e5

    School: Saint Augustines University Raleigh

    Chapter 5 Retail Marketing Strategy McGraw-Hill/Irwin PPT 5-1 Levy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Elements in Retail Strategy Target Market Customer Needs Retail Format

  • 6 Pages 3720stu03e5
    3720stu03e5

    School: Saint Augustines University Raleigh

    Chapter 3 Multi-Channel Retailing McGraw-Hill/Irwin PPT 3-1 Levy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Todays empowered consumers live in a multi-channel world - Research products

  • 5 Pages 3720stu09e5
    3720stu09e5

    School: Saint Augustines University Raleigh

    Chapter 9 Organizational Structure and Human Resource Management McGraw-Hill/Irwin PPT 9-1 Levy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Objectives of Human Resource Management Shor

  • 6 Pages 3720stu08e5
    3720stu08e5

    School: Saint Augustines University Raleigh

    Chapter 8 Site Location McGraw-Hill/Irwin PPT 8-1 Levy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Three Levels of Analysis PPT 8-2 Factors Affecting the Attractiveness of a Site How

  • 4 Pages 3720stu18e5
    3720stu18e5

    School: Saint Augustines University Raleigh

    Chapter 18 Store Layout, Design and Visual Merchandising McGraw-Hill/Irwin PPT 18-1 Retailing Management, 5/e Levy/Weitz: Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Store Design Objectives Consistent with retailers i

  • 6 Pages 3720stu02e5
    3720stu02e5

    School: Saint Augustines University Raleigh

    Chapter 2 Types of Retailers PPT 2-1 Levy/Weitz: Retailing Management, 5/e McGraw-Hill/Irwin Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Trends in Retailing Increasing Industry Concentration Growing Diversity of For

  • 5 Pages 3720stu11e5
    3720stu11e5

    School: Saint Augustines University Raleigh

    Chapter 11 Customer Relationship Management McGraw-Hill/Irwin PPT 11-1 Retailing Management, 5/e Levy/Weitz: Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Customer Relationship Management A business philosophy and set of

  • 8 Pages 3720stu16
    3720stu16

    School: Saint Augustines University Raleigh

    Chapter 16 Retail Promotion Mix Irwin/McGraw-Hill Levy/Weitz: Retailing Management, 3/e The McGraw-Hill Companies, Inc., 1998 TM 16-1 The Retail Promotion Mix Advertising Store atmosphere & visual merchandising Objectives Inform Persuade Remind

  • 5 Pages 3720stu07e5
    3720stu07e5

    School: Saint Augustines University Raleigh

    Chapter 7 Retail Locations McGraw-Hill/Irwin PPT 7-1 Levy/Weitz: Retailing Management, 5/e Copyright 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Retail Locations Shopping Centers Strip Shopping Centers Shopping Malls City or T

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