We aren't endorsed by this school

MARKETING 353 - Advertising And Promotion - CSU Fullerton Study Resources
  • 30 Pages Chapter_6--Business-Level_S
    Chapter_6--Business-Level_S

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

  • 27 Pages Chapter_7--Strategy_and_Tec
    Chapter_7--Strategy_and_Tec

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 1 2 3 4 5 6 7 8 9 10 11 12 13 14

  • 19 Pages ch03
    Ch03

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch03 Student: _ 1. _ are the major participants in the integrated marketing communications process. A. Advertising agencies and new product development firms B. Advertisers and media organizations C. Media organizations and marketing information systems D

  • 22 Pages Chap004
    Chap004

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 04 - Perspectives on Consumer Behavior 1. (p. 110) Consumer behavior is defined as: A. a process of conspicuous consumption. B. the process people engage in when searching for, selecting, and using products and services they need. C. the act of ph

  • 29 Pages Chapter_8--Strategy_in_the_
    Chapter_8--Strategy_in_the_

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

  • 50 Pages Chap019
    Chap019

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 19 - International Advertising and Promotion Chapter 19 International Advertising and Promotion Answer Key True / False Questions 1. (p. 641) International markets are important to small and mid-size companies as well as large multinational corpor

  • 50 Pages Chap020
    Chap020

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 20 - Regulation of Advertising and Promotion Chapter 20 Regulation of Advertising and Promotion Answer Key Multiple Choice Questions 1. (p. 684) Advertisers are often supportive of voluntary self-regulation because: A. self-regulation is viewed as

  • 18 Pages ch18
    Ch18

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch18 Student: _ 1. Measuring the effects of advertising does not just save money but it helps the firm maximize its investment. True False 2. One of the main reasons marketers do not measure the effectiveness of promotional activities is the loss of first

  • 22 Pages Chap003
    Chap003

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 03 - Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations 1. (p. 69) _ are the major participants in the integrated marketing communications process. A. Advertising agencies and new prod

  • 23 Pages Chap005
    Chap005

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 05 - The Communication Process 1. (p. 145) The basic function of all of the elements of the integrated communications program is to: A. communicate with a firm's target audience. B. convince customers to make a purchase immediately. C. convince cu

  • 52 Pages Chap009
    Chap009

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 09 - Creative Strategy: Implementation and Evaluation Chapter 09 Creative Strategy: Implementation and Evaluation Answer Key Multiple Choice Questions 1. (p. 293) The agency that developed the Jack-in-the-Box' fast-food restaurants ads created a n

  • 19 Pages ch19
    Ch19

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch19 Student: _ 1. International markets are important to small and mid-size companies as well as large multinational corporations. True False 2. Demographic data can provide insight into the living standards and lifestyles in a particular country to help

  • 55 Pages Chap011
    Chap011

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 11 - Evaluation of Media: Television and Radio Chapter 11 Evaluation of Media: Television and Radio Answer Key Multiple Choice Questions 1. (p. 365) Advertisers who want the ability to demonstrate how their product operates and actually show its u

  • 24 Pages Chap006
    Chap006

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 06 - Source, Message, and Channel Factors 1. (p. 179) The _ is a planning tool that can be used by marketers to consider how controllable elements of the communications process interact with the consumers' response process. A. dissonance/attributi

  • 51 Pages Chap021
    Chap021

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 21 - Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Chapter 21 Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion Answer Key Multiple Choice Questions 1. (p. 731) _ are moral princi

  • 20 Pages ch07
    Ch07

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch07 Student: _ 1. Many marketers are uncertain as to what the integrated marketing communications should contribute to the marketing program. The only goal of their company's advertising and promotional program is to: A. position the company and its bran

  • 20 Pages ch11
    Ch11

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch11 Student: _ 1. Advertisers who want the ability to demonstrate how their product operates and actually show its use are most likely to choose: A. radio. B. television. C. direct mail. D. magazines. E. newspapers. 2. Television is a popular advertising

  • 47 Pages Chap017
    Chap017

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 17 - Public Relations, Publicity, and Corporate Advertising Chapter 17 Public Relations, Publicity, and Corporate Advertising Answer Key True / False Questions 1. (p. 572) Publicity, public relations, and corporate advertising all are integral par

  • 19 Pages ch21
    Ch21

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch21 Student: _ 1. _ are moral principles and values that govern the actions and decisions of an individual or group. A. Regulations B. Guidelines C. Policies D. Ethics E. Norms 2. Which of the following statements of the relationship between law and ethi

  • 52 Pages Chap010
    Chap010

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 10 - Media Planning and Strategy Chapter 10 Media Planning and Strategy Answer Key Multiple Choice Questions 1. (p. 328) The primary objective of _ is to develop a framework that will deliver the message to the target audience in the most efficien

  • 47 Pages Chap015
    Chap015

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 15 - The Internet and Interactive Media Chapter 15 The Internet and Interactive Media Answer Key True / False Questions 1. (p. 495-496) Like the other media, which are essentially unidirectional, the Internet also provides only for one way flow of

  • 21 Pages Chap002
    Chap002

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 02 - The Role of IMC in the Marketing Process 1. (p. 42) According to the marketing and promotions process model, the marketing process begins with the: A. development of the marketing mix. B. development of a marketing strategy and analysis. C. d

  • 21 Pages Chap007
    Chap007

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 07 - Establishing Objectives and Budgeting for the Promotional Program 1. (p. 216) Many marketers are uncertain as to what the integrated marketing communications should contribute to the marketing program. The only goal of their company's adverti

  • 19 Pages ch10
    Ch10

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch10 Student: _ 1. The primary objective of _ is to develop a framework that will deliver the message to the target audience in the most efficient cost-effective manner possible. A. media planning B. market segmentation C. target marketing D. organization

  • 56 Pages Chap012
    Chap012

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 12 - Evaluation of Print Media Chapter 12 Evaluation of Print Media Answer Key Multiple Choice Questions 1. (p. 406) Which of the following statements about newspapers and magazines as advertising media vehicles is true? A. Newspapers are exclusiv

  • 49 Pages Chap018
    Chap018

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 18 - Measuring the Effectiveness of the Promotional Program Chapter 18 Measuring the Effectiveness of the Promotional Program Answer Key True / False Questions 1. (p. 603) Measuring the effects of advertising does not just save money but it helps

  • 48 Pages Chap014
    Chap014

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 14 - Direct Marketing Chapter 14 Direct Marketing Answer Key True / False Questions 1. (p. 474) Direct marketing is synonymous to direct-marketing media. FALSE Direct marketing uses a set of direct-response media, including direct mail, telemarket

  • 21 Pages ch06
    Ch06

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch06 Student: _ 1. The _ is a planning tool that can be used by marketers to consider how controllable elements of the communications process interact with the consumers' response process. A. dissonance/attribution model B. persuasion matrix C. AIDA model

  • 53 Pages Chap008
    Chap008

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 08 - Creative Strategy: Planning and Development Chapter 08 Creative Strategy: Planning and Development Answer Key Multiple Choice Questions 1. (p. 259) In the development of an advertising campaign or message, creative _ involves determining what

  • 17 Pages ch15
    Ch15

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch15 Student: _ 1. Like the other media, which are essentially unidirectional, the Internet also provides only for one way flow of information. True False 2. Internet offers consumers the opportunity to provide their own content, offer their own goods and

  • 17 Pages ch14
    Ch14

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch14 Student: _ 1. Direct marketing is synonymous to direct-marketing media. True False 2. The increase in the "money rich and time poor" people in the world have led to the success of direct marketing. True False 3. It is not possible to generate a behav

  • 16 Pages ch13
    Ch13

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch13 Student: _ 1. Support media cannot be used as a sole medium for advertising. True False 2. Support media is also known as measured media because it is easy to measure. True False 3. Outdoor advertising is one of the newest methods of advertising that

  • 20 Pages ch12
    Ch12

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch12 Student: _ 1. Which of the following statements about newspapers and magazines as advertising media vehicles is true? A. Newspapers are exclusively a local advertising medium. B. Newspapers are primarily a local advertising medium but are also used b

  • 0 Pages Table
    Table

    School: CSU Fullerton

    Course: Advertising And Promotion

  • 19 Pages ch09
    Ch09

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch09 Student: _ 1. The agency that developed the Jack-in-the-Box' fast-food restaurants ads created a new ad with the return of a brand image that was remembered by customers from previous years, thereby creating a(n): A. advertising appeal. B. creative p

  • 17 Pages ch17
    Ch17

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch17 Student: _ 1. Publicity, public relations, and corporate advertising all are integral parts of the overall promotional effort. True False 2. Public relations is limited to business management. True False 3. The new role of public relations (PR) is mo

  • 22 Pages ch16
    Ch16

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch16 Student: _ 1. _ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or to ultimate consumer with the primary objective of creating an immediate sale. A. Brand advertising B. Sale

  • 19 Pages ch20
    Ch20

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch20 Student: _ 1. Advertisers are often supportive of voluntary self-regulation because: A. self-regulation is viewed as a way of limiting government interference of advertising. B. all clients and agencies are affected by voluntary self-regulation. C. s

  • 18 Pages ch22
    Ch22

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch22 Student: _ 1. Personal selling is typically under the control of the: A. sales manager. B. advertising department. C. promotions department. D. marketing department. E. operations manager. 2. Personal selling refers to selling: A. personalized produc

  • 38 Pages Chap012
    Chap012

    School: CSU Fullerton

    Course: Advertising And Promotion

    12 Evaluation of Print Media McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed TheRoleofMagazinesandNewspapers Readersetsthe pace Not intrusive Selective audience High involvement Highreadership 12-2 MagazinesTargetSpecificMa

  • 37 Pages Chap009
    Chap009

    School: CSU Fullerton

    Course: Advertising And Promotion

    09 Creative Strategy: Implementation and Evaluation McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed AppealsandExecutionStyle Advertising Appeals Execution Style Theapproachusedtoattractthe attentionofconsumers Toinfluenceco

  • 5 Pages MRI Practice Exercises Data File
    MRI Practice Exercises Data File

    School: CSU Fullerton

    Course: Advertising And Promotion

    Pg52,#1 Pg52,#3 EnergyDrinks(Last6Months) Total'000 Adults18+ Proj'000 Total PctAcross DroveaHondain2003 PctDown Index 8.6% Age1824 Pg52,#2 27492 5308 Adults18+ Total 19.3% 224.5 Occupation:Professional Adults18+ ChildAge1217 Proj'000 PctAcross 209657 419

  • 20 Pages ch08
    Ch08

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch08 Student: _ 1. In the development of an advertising campaign or message, creative _ involves determining what the message will say or communicate, while creative _ deals with how the message will be implemented or executed. A. strategy; tactics B. tac

  • 1 Page Assignment#2
    Assignment#2

    School: CSU Fullerton

    Course: Advertising And Promotion

    1. The VABEs my family taught me are: Everything that is earned in life is through hard work and dedication, to rely on God, to treat women with respect, to love your wife, kindness is good, you should always be reading to learn, only lazy people get bore

  • 3 Pages Shot SpotR Casey Powell
    Shot SpotR Casey Powell

    School: CSU Fullerton

    Course: Advertising And Promotion

    The Shot Spot-R worksheet contains information about Ashe Archerys Shot Spot-R laser scope for hunters. Approximately 1 million laser scopes are sold each year. Ashes share of this market is an astounding 35.2%,which the company attributes to the low $24.

  • 1 Page ShotSpotR 1
    ShotSpotR 1

    School: CSU Fullerton

    Course: Advertising And Promotion

    Market Information Unit Sales of Total Market (All Brands) Market Share of Brand X Unit Sales of Brand X Retail Price 1,000,000 Given 35.2% Given 352,000 = MarketShare % x Annual Sales of All Brands $24.99 Given Manufacturer Cost Information Mfg's Markup

  • 1 Page ShotSpotR Casey Powell
    ShotSpotR Casey Powell

    School: CSU Fullerton

    Course: Advertising And Promotion

    Market Information Unit Sales of Total Market (All Brands) Market Share of Brand X Unit Sales of Brand X Retail Price 1,000,000 Given 35.2% Given 352,000 = MarketShare % x Annual Sales of All Brands $24.99 Given Manufacturer Cost Information Mfg's Markup

  • 1 Page ShotSpotR
    ShotSpotR

    School: CSU Fullerton

    Course: Advertising And Promotion

    Market Information Unit Sales of Total Market (All Brands) Market Share of Brand X Unit Sales of Brand X Retail Price 1,000,000 Given 35.2% Given 352,000 = MarketShare % x Annual Sales of All Brands $24.99 Given Manufacturer Cost Information Mfg's Markup

  • 1 Page TGIF_2012
    TGIF_2012

    School: CSU Fullerton

    Course: Advertising And Promotion

    %ofHslds:byEBIGroup MSA Anaheim - Santa Ana Bakersfield Chico Fresno Los Angeles - Long Beach Modesto Oakland Oxnard - Ventura Redding Riverside - San Bernardino Sacramento Salinas - Seaside - Monterey San Diego San Francisco San Jose Santa Barbara-Santa

  • 24 Pages Chap001
    Chap001

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 01 - An Introduction to Integrated Marketing Communications 1. (p. 07) Which of the following is an example of a marketing exchange? A. The waitress gave Cyrus a menu, and he placed his food order. B. Griffin helped Mandy replace the air filter in

  • 48 Pages Chap013
    Chap013

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 13 - Support Media Chapter 13 Support Media Answer Key True / False Questions 1. (p. 446) Support media cannot be used as a sole medium for advertising. FALSE Support media are used to reach those people in the target market the primary media may

  • 60 Pages Chap016
    Chap016

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 16 - Sales Promotion Chapter 16 Sales Promotion Answer Key Multiple Choice Questions 1. (p. 520) _ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or to ultimate consumer

  • 3 Pages Suave 3
    Suave 3

    School: CSU Fullerton

    Course: Advertising And Promotion

    Casey Powell April 6, 2012 Marketing 353 Suave 3: Consumer Analysis of Shampoo Market Consumers who share demographic characteristics often have similar buying behavior in the marketplace. The table below represents the Suave buyer data and shows the sham

  • 2 Pages 3 Cast
    3 Cast

    School: CSU Fullerton

    Course: Advertising And Promotion

    Patrick Powell 4/6/2012 Marketing 353 3Cast As we can see from the table forecasting above, the best way to forecasting future revenue using the information given is by regression. Regression works best because even though at times our APE is every high,

  • 3 Pages New Market Opportunities
    New Market Opportunities

    School: CSU Fullerton

    Course: Advertising And Promotion

    New Market Opportunities In order to identify the best market for Fiber Optic High Speed Internet, it is important look at the census data in order determine which states have the highest potential for the company to be successful. To determine which stat

  • 1 Page Copy of HU-EST2009-01
    Copy Of HU-EST2009-01

    School: CSU Fullerton

    Course: Advertising And Promotion

    Table 1. Annual Estimates of Housing Units for the United States and States: April 1, 2000 to July 1, 2009 Geographic Area United States .Alabama .Alaska .Arizona .Arkansas .California .Colorado .Connecticut .Delaware .District of Columbia .Florida .Georg

  • 1 Page Hmwk
    Hmwk

    School: CSU Fullerton

    Course: Advertising And Promotion

    Table 1. Annual Estimates of Housing Units for the United States and States: April 1, 2000 to July 1, 2009 Housing Unit Estimates States Louisiana Nevada Utah Arizona North Carolina Texas Idaho South Carolina Georgia Wyoming Mississippi Washington Florida

  • 1 Page Hmwk2
    Hmwk2

    School: CSU Fullerton

    Course: Advertising And Promotion

    Table 1. Annual Estimates of Housing Units for the United States and States: April 1, 2000 to July 1, 2009 Housing Unit Estimates State .Illinois .Wisconsin .Ohio .Massachusetts .Michigan Total .Tennessee .Alabama .Mississippi .Kansas Total .New York .Pen

  • 1 Page Hmwk3 (2)
    Hmwk3 (2)

    School: CSU Fullerton

    Course: Advertising And Promotion

    Table 1. Annual Estimates of Housing Units for the United States and States: April 1, 2000 to July 1, 2009 Housing Unit Estimates States July 1, 2000 7,584,871 12,654,123 20,984,724 6,720,738 6,673,550 16,886,313 9,639,828 16,263,943 July 1, 2003 8,142,44

  • 1 Page Hmwk3
    Hmwk3

    School: CSU Fullerton

    Course: Advertising And Promotion

    Table 1. Annual Estimates of Housing Units for the United States and States: April 1, 2000 to July 1, 2009 Housing Unit Estimates State .Illinois .Massachusetts .Michigan .Ohio .Wisconsin Total .Alabama .Kansas .Mississippi .Tennessee Total .New Jersey .N

  • 3 Pages Home Work 1
    Home Work 1

    School: CSU Fullerton

    Course: Advertising And Promotion

    Homework Assignment #1 As technology has advanced over the years so has the demand for high speed internet in homes. The latest technology to deliver high speed internet to peoples homes is through fiber optics, allowing people to search the internet at h

  • 3 Pages Home Work Practice
    Home Work Practice

    School: CSU Fullerton

    Course: Advertising And Promotion

    1. The largest markets (states with over 4 million housing units) for VoIP in 2009 are California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, Michigan, North Carolina, and Georgia. 2. The difference between the 2 top markets is the largest ma

  • 1 Page HU-EST2009-01
    HU-EST2009-01

    School: CSU Fullerton

    Course: Advertising And Promotion

    Table 1. Annual Estimates of Housing Units for the United States and States: April 1, 2000 to July 1, 2009 Housing Unit Estimates eographic Area .Alabama .Alaska .Arizona .Arkansas .California .Colorado .Connecticut .Delaware .District of Columbia .Florid

  • 51 Pages Chap022
    Chap022

    School: CSU Fullerton

    Course: Advertising And Promotion

    Chapter 22 - Personal Selling (online) Chapter 22 Personal Selling (online) Answer Key Multiple Choice Questions 1. (p. 4) Personal selling is typically under the control of the: A. sales manager. B. advertising department. C. promotions department. D. ma

  • 28 Pages Chapter_1--Strategic_Leader
    Chapter_1--Strategic_Leader

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

  • 44 Pages Chap004
    Chap004

    School: CSU Fullerton

    Course: Advertising And Promotion

    4 Perspectives on Consumer Behavior McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed ConsumerBehavior The process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of

  • 28 Pages Chap005 (1)
    Chap005 (1)

    School: CSU Fullerton

    Course: Advertising And Promotion

    5 The Communication Process McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed TheNatureofCommunication 52 SourceEncodingUsingaCelebrity 53 FormsofEncoding Verbal Verbal Graphic Graphic Musical Musical Animation Animation 54 M

  • 36 Pages Chap006 (2)
    Chap006 (2)

    School: CSU Fullerton

    Course: Advertising And Promotion

    6 Source, Message, and Channel Factors McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed ThePersuasionMatrix 62 PromotionalPlanningElements PromotionalPlanning PromotionalPlanning 1 2 3 4 Receiver Receiver Comprehension Compr

  • 40 Pages Chap007 (1) (1)
    Chap007 (1) (1)

    School: CSU Fullerton

    Course: Advertising And Promotion

    7 Establishing Objectives and Budgeting for the Promotional Program McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed SettingObjectives Obstaclestosettingobjectives Complexmarketingsituations Conflictingperspectives Uncer

  • 32 Pages Chap008 (1)
    Chap008 (1)

    School: CSU Fullerton

    Course: Advertising And Promotion

    8 Creative Strategy: Planning and Development McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed AdvertisingCreativity Creative Creative Strategy Strategy Determiningwhattheadvertising Determiningwhattheadvertising messagewill

  • 20 Pages ch04
    Ch04

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch04 Student: _ 1. Consumer behavior is defined as: A. a process of conspicuous consumption. B. the process people engage in when searching for, selecting, and using products and services they need. C. the act of physically purchasing a product. D. the ac

  • 20 Pages ch02
    Ch02

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch02 Student: _ 1. According to the marketing and promotions process model, the marketing process begins with the: A. development of the marketing mix. B. development of a marketing strategy and analysis. C. development of the promotional mix. D. determin

  • 20 Pages ch01
    Ch01

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch01 Student: _ 1. Which of the following is an example of a marketing exchange? A. The waitress gave Cyrus a menu, and he placed his food order. B. Griffin helped Mandy replace the air filter in her lawn mower. C. Ken and Maggie gave their son an MP3 pla

  • 30 Pages Chap002 MKT304
    Chap002 MKT304

    School: CSU Fullerton

    Course: Advertising And Promotion

    2 The Role of IMC in the Marketing Process McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed GeicoMarketingSuccess StrongbrandimageandstrongIMCprograms 22 Marketing&PromotionsProcessModel 23 MarketingStrategyandAnalysis Strat

  • 40 Pages Chap001 MKT304
    Chap001 MKT304

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 An Introduction to Integrated Marketing Communications McGrawHill/Irwin Copyright 2012 McGraw-Hill Companies, Inc., All right reversed TheModernWorldofMarketing Rapidlychangingmediaenvironment Massmedialosingviewers,readers,listeners Digitalmediatarg

  • 31 Pages Chapter_13--Implementing_St
    Chapter_13--Implementing_St

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

  • 27 Pages Chapter_2--External_Analysi
    Chapter_2--External_Analysi

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 1 2 3 4 5 6 7 8 9 10 11 12 13 14

  • 29 Pages Chapter_3--Internal_Analysi
    Chapter_3--Internal_Analysi

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

  • 29 Pages Chapter_4--Building_Competi
    Chapter_4--Building_Competi

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

  • 29 Pages Chapter_5--Building_Competi
    Chapter_5--Building_Competi

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

  • 29 Pages Chapter_9--Corporate-Level_
    Chapter_9--Corporate-Level_

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

  • 29 Pages Chapter_10--Corporate-Level
    Chapter_10--Corporate-Level

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

  • 30 Pages Chapter_11--Corporate_Perfo
    Chapter_11--Corporate_Perfo

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

  • 29 Pages Chapter_12--Implementing_St
    Chapter_12--Implementing_St

    School: CSU Fullerton

    Course: Advertising And Promotion

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

  • 21 Pages ch05
    Ch05

    School: CSU Fullerton

    Course: Advertising And Promotion

    ch05 Student: _ 1. The basic function of all of the elements of the integrated communications program is to: A. communicate with a firm's target audience. B. convince customers to make a purchase immediately. C. convince customers to pay a higher price fo

Back to course listings