Uni. Southern Denmark is a International college located in Denmark. At Uni. Southern Denmark, students can major in a broad variety of subjects and earn undergraduate as well as post-graduate degrees.
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Journal of Business Research 58 (2005) 348 353
Response construction in consumer behavior research$
Robert A. Peterson*
Department of Marketing, Mc Combs School of Business, The University of Texas, Austin, TX 78712, USA
Abstract To date, researchers have
Reynolds I. Neoclassical economics assumes that individuals are rational.
A. Rational requires that individuals know their objective and all feasible alternatives. B. Individuals must establish criteria to evaluate each alternative with
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Source: National Center for Education Statistics (NCES), Institute of Education Sciences, 2012-2013
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