Homework Help, Textbook Solutions & Study Documents for Merlin: A Marketing Simulation

Merlin: A Marketing Simulation
Merlin: A Marketing Simulation

Author: Phillip H. Anderson, David Beveridge, Leigh Lawton, Timothy Scott

ISBN: 9780072946581

Documents: 15

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    L05_b2bandsales_F2008_Students
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    School: Alabama

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    wk2lecture
    Course: MKTG 511
    School: Portland

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    chapter5
    Course: SMIN 500
    School: CSU Long Beach

    Ch. 5 Market Segmentation and Segmentation Strategy MKTG 500: Marketing Concepts Go Beach! MKTG 500 Segment Attractiveness MKTG 500 Segment Profitability Although the segment is attractive, the segment shouldn't be elected if it is not pr

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    9 Pages
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    Week 8
    Course: B A 303
    School: Penn State

    Product: Introduction Week 8.1 Today's Agenda: I. Finish Positioning II. Product: Intro III. Product: Branding Figure 1.1: A Simple Model of the Marketing Process Weeks 1-5: Marketing environment; Marketing information; consumer behavior Weeks 6-7:

  • MBA 517 Fall 99 - FINAL Session
    37 Pages
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    MBA 517 Fall 99 - FINAL Session
    Course: MBA 517
    School: Seattle

    MBA 517 Fall 99 The Summary Session Go forth and prosper! - David Perry Your Host: David Perry December 9, 1999 Agenda: 3 Things Summary of the Course PharmaSim Performance Review & Awards Teacher Evaluation Summary: Key Elements Foundation:

  • chapter8
    18 Pages
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    chapter8
    Course: SMIN 500
    School: CSU Long Beach

    Ch. 8 Pricing Strategy MKTG 500: Marketing Concepts Go Beach! MKTG 500 Pricing The combination of the 3 P's product, place (channel), and promotion (communication mix) determines the target customer's perception of the value of the firm's p

  • MIB_Schedule_Spring_2009
    2 Pages
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    MIB_Schedule_Spring_2009
    Course: COBA 20091
    School: Toledo

    Course Number Spring 2009 Revised April 30, 2008 Day Time Size Instructor* BUAD 2080-001 BUAD 2080-002 BUAD 2080-003 BUAD 2080-004 BUAD 2080-005 BUAD 2080-006 BUAD 3010-001 BUAD 3010-002 BUAD 3010-003 BUAD 3010-004 BUAD 3010-005 BUAD 3010-006 B

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    CHAP8_Presentation
    Course: AEM 4150
    School: Cornell

    An Application of Options Contract A put gives the buyer of the option the right to sell a particular asset (including a futures contract) at the price designated in the put. A call option gives the buyer the right to buy a particular asset (includ

  • Notes-11
    9 Pages
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    Notes-11
    Course: CLASS 11
    School: UMass (Amherst)

    Class # 11 Strategy Formulation. Chapter 5 - Business Level strategies Corp Business Operations Business level strategies focus on how businesses compete and how they provide value to the customer through a specific product or service. Competitive a

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    4 Pages
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    Mkt 340 - Exam 1 Review
    Course: MKT 340
    School: Iowa State

    MKT 340 Exam 1 Review Customer Relationships and Value: * What is marketing? An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit

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    12 Price and output determination under Oligopoly
    Course: ECON 102
    School: UIllinois

    Price and output determination under Oligopoly: 1. Concentration ratios: It's a measure of mkt power. It is the ratio of total sales of leading firms in an industry (usually 4) to the industry's total sales. These ratios identify oligopoly. However,

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    mktg03-notes
    Course: WPWEB 2
    School: Carnegie Mellon

    MARKETING MINICASE: MKTG - 03 TEACHING NOTES BUSINESS ETHICS PROGRAM (Black) Marketing "Primo" in Rohanda Teaching Notes General Comments The company, countries, and managers in this case are fictitious. However, the vignette is based on actual con

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    34 Pages
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    BUAD 307 Marketing
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    School: USC

    BUAD 307 Marketing-Intro Lecture 1/17/2008 11:59:00 AM -Marlene Morris Townes I) What is Marketing? a) Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing cus

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    10 Pages
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    6 market testing
    Course: SMIN 492
    School: CSU Long Beach

    MKTG 492 Professor Sam Min Lecture 6 Market Testing Let's say (_) testing showed a need, and the (_) test indicated the emerging product met that need, without serious drawbacks. And we have a marketing plan. Now what do we do? Market the item quick

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    MKTG Exam 1 Review
    Course: MKTG 2800
    School: Denver

    MKTG 2800 Exam No. 1 Review Sheet Please read all Chapters assigned for context and review lecture highlights and notes and know the following concepts/terms and be able to apply them as needed. The exam is T/F and MC. Note: Keep this sheet to revi

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