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Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process?

corporate return on investment

market share for the product

revenues associated with each point of market share

trends in past and current revenues for industry and competitors

possible cannibalization effects on other products in the line
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    (TCO 2) Which of the following pieces of information is used in the implementation phase of the strategic  
    marketing process? (Points: 5)
    corporate return on investment...
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