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write introduction and conclusion on the IBM case.

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    For the exclusive use of A. GARCIA

    9-308-106
    REV: APRIL 15, 2011

    ROSABETH MOSS KANTER

    IBM’s Values and Corporate Citizenship
    The transformation of IBM to a globally integrated enterprise (GIE)...
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IBM
INTRODUCTION
IBM a globally recognized enterprise committed with social responsibility, with strong
beliefs and culture and passion to articulate its vision by Thomas Watson in 1911. IBM...