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sonia_C14 posted a question
1. What were the main risks faced by Microsoft in both China and India?
2. How did these affect Microsoft's performance?
3. How and for what reasons- did Microsoft adapts its usual business model to China and India?
4. How successful were these adaptions for Microsoft?
5. What lessons can other companies learn from Microsoft's experience in these two emerging economies?
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    9-708-444

    TARUN KHANNA
    PRITHWIRAJ CHOUDHURY

    Microsoft in China and India, 1993–2007
    It was early summer 2007. Craig Mundie, chief research and strategy officer at Microsoft
    Corporation, had...
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MIROSOFT

CASE STUDY
1

Introduction:
The strategic success of Microsoft in two of the biggest emerging markets China and India, can
be credited to Craig Mundie,the chief strategic officer of MS....