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Looking for a vacant niche helps a company determine:
1) its advertising budget.
2) the size of the marketing department.
3) the best place to position a product.
4) the best place to locate a new facility.
5) its projected R&D expenditures.
Select the correct answer from the choices above and provide the specific page number in the book where the answer is located.
Business Policy and Strategy
Reference: David, Fred. R. (2009). Strategic management concepts (12th ed.). Upper Saddle River, NJ: Prentice Hall.

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Looking for a vacant niche helps a company determine:
1) its advertising budget.
2) the size of the marketing department.
3) the best...