posted a question Jul 27, 2012 at 9:05pm
Selden and McMillan, in "Manage Customer-Centric Innovation—Systematically," contend that customer-centric innovation will better sustain a company. Using your own experience and other resources, do you agree? Provide examples and supporting evidence from multiple sources to support your position.
Expert answered the question Jul 29, 2012 at 1:43am
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