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posted a question Aug 01, 2012 at 7:34pm
Research the Internet for Corona Beer & Grupo Modelo. Evaluate the effectiveness of Grupo Modelo’s growth strategy for Corona to become the number-one imported beer in the U.S. and discuss how Corona can sustain its position as one of the most desirable imported beers in the U.S. marketplace given the competitiveness of the beer market.
Expert answered the question Aug 03, 2012 at 8:22pm
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This was considered to be the biggest of beer manufacturers merger in the history if the brewery
industry. The Mexican market was a very fast growing market and Corona by merging with
Modelo made...