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lissa_414 posted a question Aug 14, 2013 at 3:43pm
MKG330 - Consumer Behavior

You are the owner of two furniture stores: one catering to upper-middle class consumers and the other to lower class consumers. How do social class differences influence each store’s: (a) product lines and styles, (b) advertising media selection, (c) the copy and communication style used in the ads, and (d) payment policies?
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answered the question Aug 15, 2013 at 10:21am
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MKG330 - Consumer Behavior
You are the owner of two furniture stores: one catering to upper-middle class consumers and the other to lower class
consumers. How do social class differences influence...