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KaraW3 posted a question Oct 12, 2013 at 1:47pm
Answer each question in at least 250-350 words and have at least 3 references for the entire assignment.
Marketing in Action Case Study - Real Choices at American Express

1. What is the dilemma facing American Express?
2. What factors are important in understanding this decision?
3. What are the alternatives? Which do you recommend?
4. What are some ways to implement your recommendation?
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answered the question Oct 13, 2013 at 7:00pm
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Ross Co. implemented a quality improvement program and tracked the following for the five years:

Year
2009
2010
2011
2012
2013

Quality cost Actual sales percentage of sale
500000
2000000
25%...