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Case Study 3 – Personal Navigation Devices - PNDs

Research Personal Navigation Devices and answer the following questions:

1. Why have Personal Navigation Devices become popular? What technologies are required to facilitate the success of PND?

2. Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace?

3. What will be a likely future for PNDs?

4. Apply as many TCOs to Personal Navigation Devices as 'possible' (some TCOs may apply and some may not).

[TCO A] Given a company situation be able to describe the industry dynamics of technological innovation.


[TCO B] Given a company situation be able to determine whether and how to protect its technological innovations.

[TCO C] Given an organizational and industry context, identify the core technological competencies of the organization.

[TCO D] Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation.



Your Case Study paper should be 1 - 2 pages (250 - 500 words), single-spaced, have references, and typed in an easy-to-read font in MS Word.

Please include references (if you can).