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This week's assignment has two parts. In Part 1, you must answer questions guiding you through a three-step writing process. In Part 2, you must write a message based on a case study in the textbook. This assignment supports TCOs 2, 4, and 6.

Part 1: Answer the required three-step process questions. These questions are located in our Doc Sharing tab as "Case Questions-3-Step Process."

Part 2: The assigned case study, from our textbook, is Case 21: "A Rash of Rashes: Alerting clothing customers to potential skin irritation," located in Part 3, Chapter 9, on page 276. Write the announcement, as directed in the "Your Task" section of Case 21. Use the appropriate formatting for this business message
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This is an outline of the three-step writing process to apply to all writing and cases. Address all aspects of writing a resume (or answering case questions) directly on this form. Then add a page break, and write your message in response to the resume or case on the a new page BUT in the same file. For the three-step process questions, you may use short phrases and sentences for your answers.

Student name?

I. Plan
A. Analyze the Situation
1. What is your general purpose?
2. What is your specific purpose?
3. Exactly what do you want your audience to think, feel or believe after receiving your message?
4. Who is your primary audience?
5. What is their background?
6. How are its members different from one another?
7. How are its members similar to one another?
8. What are their reactions likely to be to your message?
B. Gather Information
1. What information do your readers need to receive?
2. What facts must you gather in order to create an effective message?
C. Select the Right Medium
1. What medium were you told to use in the explanation of the task at the end of your resume or case?
2. If you used a different medium, why did you?
D. Organize the Information
1. What is your main idea or career focus?
2. Will you use the direct or indirect approach?
3. Why are you using the approach you chose?
II. Write
A. Adapt to Your Audience
1. How will you show sensitivity to your audience's needs?
2. How much credibility do you already have with your audience?
3. How will you establish the additional credibility you need?
4. Will your tone be informal or more formal?
B. Compose the Message
• You DO NOT have to attach your first draft.
III. Complete
A. Revise the Message or Resume
List three or more changes you made between your first draft and final draft suggested by the prompts in that checklist:
1. First change?
2. Second change?
3. Third change?
4. Additional changes?
B. Produce the Message or Resume
Use effective design and layout for a clean, professional appearance. Proofread the Message or Resume.
Review for errors in layout, spelling, punctuation and other mechanics.
• You DO NOT have to list typos and mechanical errors.
C. Distribute the Message or Resume
Submit this and the final draft in the drop box in one file.
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Hint: Attached is case 21 from the text book.
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