University of Southern PhilippinesFoundationCollege of PharmacyPHAD2MIDTERM DEPARTMENTAL EXAMName:_______________Time:____Score:__1)Products that require a prescriptionfrom a duly licensed physicianlikecardiovascular, hypertensive, anti-infectives or specialty drug products.a.Proprietary drug productsb.Ethical drug productsc.Ethical-OTC productsd.A&C
2)Composed of physicians maintaininggeberic or branded drug products intheir private clinics.
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3)These are sales outlets that sell OTC orproprietary drug products.
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4)Which does “Expertise inpharmaceutical marketing” fall underMaslow’s heirarchy of needs?
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5)It is about knowing and understandingmore, the customer, the intendedtarget market, and set of marketingtools that work together to affectsignificantly, the normal equilibrium inthe marketplace.a.Marketing conceptb.Pharmaceutical marketingc.Exchange processd.A&C
