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phad2mid.docx - University of Southern Philippines...

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University of Southern PhilippinesFoundationCollege of PharmacyPHAD2MIDTERM DEPARTMENTAL EXAMName:_______________Time:____Score:__1)Products that require a prescriptionfrom a duly licensed physicianlikecardiovascular, hypertensive, anti-infectives or specialty drug products.a.Proprietary drug productsb.Ethical drug productsc.Ethical-OTC productsd.A&C
2)Composed of physicians maintaininggeberic or branded drug products intheir private clinics.
3)These are sales outlets that sell OTC orproprietary drug products.
4)Which does “Expertise inpharmaceutical marketing” fall underMaslow’s heirarchy of needs?
5)It is about knowing and understandingmore, the customer, the intendedtarget market, and set of marketingtools that work together to affectsignificantly, the normal equilibrium inthe marketplace.a.Marketing conceptb.Pharmaceutical marketingc.Exchange processd.A&C

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Term
Fall
Professor
N/A
Tags
Marketing, College of Pharmacy, b Pharmaceutical marketing, b Industrial Clinics, a Medical Clinics, c Dispensing Physicians

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