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Everyday life etc it also includes factual material

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everyday life etc. It also includes factual material sports news, theater reviews and hobbycolumns, which deal with leisure. The entertainment function of the press is very important.These functions not only competes for space and time with either functions but it can alsoexert indirect influence and impart information incidentally[10]
AdvertisingThis function of the press can very easily be recognized because it is commerciallyoriented. Sometimes, the advertisements also have some pubic service message under theprestige advertisements regarding family planning, driving safely, childcare, health care etc.The commercially oriented advertising seeks to promote the sale of their goods.Generally, people have to depend upon the press for the major share of their total newsinformation because even television newscasts cannot carry that much bulk, nor could thetelevision viewers assimilate it, if they did. Of course, information can be written and editedin such a slanted fashion that there exerts more influence than the printed editorial.Entertainment is the most important function of journalism, because it is like a magnet,which attracts and holds a large audience. It plays a vital role in selling newspapers andmagazines by the millions. The sports pages, comic strips, astrology columns advice to thelovelorn and crosswords are essential to the average newspapers survival as a massmedia.The entertainment function’s greatest threat to good journalism is its competition againstinformation and influence for media space and time and consumer attention. Addition of anextra page of comic strips may add to circulation and accompanying advertising revenues,thus enabling the newspaper to add editorial material, or it may simply oust a few columnsof news and commentary. Similarly, a second lovelorn column not only steals space fromsignificant offerings, but also tempts more readers away from the remaining substance.There is no doubt that information and influence play an inevitable role in the success of thelargest general interest. For example, much space of Reader’s Digest is devoted to articlesand opinion pieces, about government foreign affairs current morality issues, andeducation. Advertising also plays a very important role in the success of running a massmedia. Advertising provides the largest part of the revenue to finance the most elaboratetechnically sophisticated press system. In fact all sorts of daily newspapers, magazines;publications depend on advertising revenue. Advertisement also supplies essentialmarketing information to the public and helps information businessmen of changes withintheir fields.Education FunctionThe journalism / newspapers not only provide the information to the people but they alsoeducate people by providing guidance on various.

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