BUS113 2nd Term 2021 FINAL EXAM Gabais Juanito III.pdf -...

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San Beda University – Graduate School of Business2nd Term AY2020-21BUS113 MARKETING MANAGEMENT(Final Examinations)08 May 20211. Customer Behavior: (25 points)a.Illustrate the process that customers go through leading to a purchasedecision. (10 points)b.Using your company/product (goods/services) as example, what risks doyour customers consider when evaluating your products? (15 points)Problem andNeedRecognition
2. Segmentation: (25 points)a.

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Term
Fall
Professor
N/A
Tags
Marketing, Sales, The Bible, San Beda University Graduate School of Business

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