AH 17836.docx - 1 CUSTOMER CONTINUITY AND GROWTH 2 Table of...

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CUSTOMER CONTINUITY AND GROWTH

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Table of Contents
1. Introduction ............................................................................................................................ 3
2. Discussion .............................................................................................................................. 3
2.1 Background of Walmart ................................................................................................... 3
2.2 Background analysis with relevant theories ..................................................................... 4
3. Conclusion .............................................................................................................................. 4
4. Reference List ........................................................................................................................ 5

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1. Introduction
This paper focuses on the topic is “how the communication strategy of Walmart can meet
marketing objectives” is enumerated in a detailed manner. The transformation of Walmart
due to the effectiveness of communication strategy with the consumers helps to make the
brand much memorable ( Mei et al. 2004, p. 12). It is quite significant to understand the
corporate communication strategy thrives not only to share the content but to constantly
engage with the stakeholders on a large scale. The corporate communication strategy of
Walmart is aligned with corporate strategic goals. On that contrary, Walmart announces that
they will provide their consumers with very low-price products and services to the consumers
in the long run ( Vélez Berríos 2020). A good corporate communication strategy that helps to
meet the marketing objectives of Walmart is further enumerated in a detailed manner in the
conducted study which is backed by relevant theories and concepts.
2. Discussion
2.1 Background of Walmart
Walmart is an American multinational corporation that further operates on discount
department stores, the chain of hypermarkets alongside multiple grocery stores residing from
the US. Walmart is the world's largest supermarket company and the largest food retailer in