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Application Assignment 3 International Marketing.docx - 1...

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1GarciaJesus GarciaProfessor Kerianne RoperInternational Marketing27 May 2021Country: South Africa1.Product Choice-I selected:Product 1 – Amazing Wash - Portable Washing Machine-Why?Because with the population below poverty line at 16.6% (2016 estimate). The 7.2million people living with HIV/AIDS which can mean low hygiene, and this can result inlower life expectancy, higher infant mortality, higher death rates and lower populationgrowth rates. I feel this product would be amazing for population without much access tohygiene to do their laundry. And most importantly the price is reasonable.2.Product Competitorsa.Competitor’s productsi.Brand nameSUPER DEALCOMFEE’GiantexCOSTWAYThe Laundry AlternativePandaVIVOHOMEii.FeaturesItem WeightProduct DimensionsIs Discontinued by ManufacturerMax Spin SpeedInstallation TypePart NumberColorAccess LocationBatteries Included?Batteries Required?ASIN
2GarciaItem Dimensions LxWxHInstallation TypeAll of those above are features that the other brands count with some of them. But someof those makes their products to be more expensive and they don’t really need all of thosebut just the major function of a washer which is clean the clothing. Therefore, our productfocuses on the main function of a washer with an easy use and average features. Nothingspecial but doing the job. No need of batteries, and easy installation and portability. As Icould see the other brands have fantastic features they’re not needed and raise the pricewhich does not fit into our target market.

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Term
Fall
Professor
BurtSmith

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