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Assignment 2 Proposal.docx - Step 2: The research proposal...

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Step 2: The research proposalFor Assignment 2A, you will write a short research proposal for your client,SumoSalad.Your research proposal must include the following:IntroductionWhat is the aim of writing this proposal?e.g. This report provides a research plan to investigateconsumers’ perceptions about SumoSalad productsWhat is the format of the proposal?e.g. This report is organised as follows: first, the researchobjectives are outlined; next, ...Research objectivesHow do respondents evaluate the taste of SumoSalad products?How do respondents evaluate the price of SumoSalad products?What are respondents' opinions relating to the nutritious value ofSumoSalad products?Literature reviewresearch questionsobjectives of the study.Research design and data collection methods
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Term
Three
Professor
N/A
Tags
Exploratory research, SumoSalad

Unformatted text preview: exploratory research design primary and secondary data analysis what other methods do you recommend and why (descriptive research, casual research)? Sampling plan define target population identify the sampling frame choose sampling technique (probability or non-probability) recommend and justify sampling method. Questionnaire critique table format or dot points does it help in achieving the aims of the study? Ethical considerations identify at least three ethical issues in the conduct of this research study.To help you with Step 2, have a look at Module 2: The marketing research process, research design and secondary data and Module 5: Developing the sampling plan....
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