CJ270 Review Sheet Exam 1

CJ270 Review Sheet Exam 1 - CJ270 Review Sheet Exam 1...

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CJ270 Review Sheet Exam 1 Lattimore Chapter 1 Can you define the Marketing and Public Relations functions of organizations? How are the two similar? How are they different? What is a public? What is public affairs? What is advertising? How is the field of journalism different than the field of PR? According to Chapter 1, do more men or women work in the field? Is the typical PR professional getting older? Do those doing management tend to earn more in the PR field? According to Chapter 1, which duties are carried out by PR professionals? Cutlip Center and Broom Chapter 2 e-reserve Organizations ask workers to perform certain roles so that organizations can achieve their goals. What do we mean by a social or an organizational role? What four roles do PR departments fulfill? What is required of each of these roles? Two factors about the organization's environment determine which roles are appropriate for the PR department. What are those environmental factors? Which combinations of those factors require which roles? Lattimore Chapter 2 (and video questions from class)
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This note was uploaded on 04/09/2008 for the course CJ 270 taught by Professor Fay during the Fall '07 term at Wisc Eau Claire.

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CJ270 Review Sheet Exam 1 - CJ270 Review Sheet Exam 1...

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