Abney_Elizabeth_Unit4_CaseStudyPart2.docx - 1 FROM COOKIES...

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1 FROM COOKIES TO COFFEE From Cookies to Coffee: A Case Study Following One Entrepreneurs Business Growth Elizabeth Abney Purdue University Global
2 FROM COOKIES TO COFFEE Abstract Entrepreneurs around the world have endless directions to go when creating and growing their businesses. Natalie Koebel, a young entrepreneur focused on her cookie-making school “Cookie Creations”, found herself needing to make various business decisions as her business evolved. After deciding on an original business model, Natalie finds her business growing and is able to expand into new markets through different partnerships. Using the provided case study documentation, Natalie’s challenges during the growth of Cookie Creations will be analyzed. By analyzing financial statements of potential business partner, “Biscuits”, the sustainability of the partnership and the implications a partnership with a large, national corporations will be considered. By analyzing the financial accounting options originally presented to Natalie, suggestions will be made for more sound accounting practices in the future. Natalie’s decision to branch into new markets by offering products rather than experiences and ultimately, her partnership with a local coffee shop will be considered. By careful decision making and strategic business management, we follow Natalie as her business progresses to success.
3 FROM COOKIES TO COFFEE From Cookies to Coffee: A Case Study Following One Entrepreneurs Business Growth With roots based in familial cookie-making tradition, as Natalie Koebel completed her entrepreneurship program, she began to strategically plan the moulding of this family tradition into a business plan for “Cookie Creations”. As with any new business, Natalie was left to make important decisions that could affect the future of her company. Through continued research, Natalie made decisions such as forming a business organization, managing finances, and business partnerships. Using the Case Study Documentation of Natalie’s progression through business ownership, we will outline the decisions she made and make recommendations for the future. CC1 – Initial Business Decisions Corporation Business Organization During the beginning phases of business planning, Cookie Creations needed to be established as one of three business types – partnership, proprietorship, or corporation. Because a partnership involved two or more owners, Natalie was left to decide between a sole- proprietorship or a corporation. Sole-Proprietorships To establish a proprietorship, Natalie would be the sole owner in the business. This would give Natalie complete control over her business because she is the main, if not the only, employee in control of all aspects of the business. As the sole proprietor of the company, Natalie and Cookie Creations could benefit from tax advantages and simplistic accounting methods.

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