How People Think in a Blink

How People Think in a Blink - 1 How People Think in a...

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1 How People Think in a “Blink” (Writing Assignment #2) AB FSCC 100 Due Date: 10/20/2006 According to the SAGES program, creating a successful and productive college graduate requires enhancing him/her on a multitude of levels. By introducing powerful, persuasive literature that facilitates the growth of intellectual academic inquiry, enhances debate skills, and encourages open thinking and ethical decision making, the vision of SAGES will be vitalized and become a reality. The book Blink by Malcolm Gladwell is an example of literature which facilitates the growth of intellectual academic inquiry because it is so effective and credible in its persuasion. In his book, Gladwell addresses the concept of adaptive unconsciousness, which is the ability of the mind to make proper decisions in just an instant of time. Gladwell effectively persuades readers that adaptive unconsciousness is indeed real and applicable to everyday life. Gladwell introduces the book with an account on the J. Paul Getty Museum and a well-known incident about how the museum purchased a kouros statue for a substantial amount of money. After months of countless expenses, the museum had experts view the statue. The experts determined almost instantaneously that the statue was a fake. At the end of this introduction, Gladwell explains briefly that the experts used adaptive unconsciousness to determine the integrity of the statue. To clear up confusion of the terminology used, Gladwell defines “adaptive unconsciousness” as the mind’s ability to make snap judgments. Gladwell follows his introductory mishap with a series of experiments and reports on research done by qualified psychologists, which support the claim of adaptive
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2 unconsciousness. He successfully seizes a large audience of readers. Gladwell shows that the concept of adaptive unconsciousness applies to nearly all aspects of human interactions, including subjects such as love, marriage, and racism. Gladwell’s writing establishes early in the book that adaptive unconsciousness is a valid and enduring theory. Gladwell completes his anecdote with a set of four highly detailed situations. With each event, Gladwell demonstrates how each case had positive or negative consequences, all of which were based on adaptive unconsciousness. However, Gladwell does not draw a simple conclusion to each event. Instead, Gladwell correlates each incident to prior indisputable claims and experiments on adaptive unconsciousness and fortifies his statement to the audience that adaptive unconsciousness is a direct cause to all of his possible scenarios. The chapter titled “Seven Seconds in the Bronx” exemplifies Gladwell’s writing
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How People Think in a Blink - 1 How People Think in a...

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