Principles-of-Marketing11_Q4_W3.marketing-mix-4Ps-promotions_v1.pdf

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iiiMARKETING MIX 4PS:PROMOTIONModule inPrinciples of MarketingFourth Quarter, Week 3MAGIE C. PALKIDeveloperDepartment of EducationCordillera Administrative Region
iiRepublic of the PhilippinesDepartment of EducationCordillera Administrative RegionSCHOOLS DIVISION OF BENGUETWangal, La Trinidad, BenguetPublished by:Learning Resource Management and Development SystemCOPYRIGHT NOTICE2020Section 9 of Presidential Decree N0. 49 provides:No copy shall subsist in any work of the Government of the Philippines.However, prior approval of the government agency or office wherein the work iscreated shall be necessary for exploitation of such work for profit.This material has been developed for the probable implementation ofAlternative Delivery Mode of K to 12 Curriculum through the CurriculumImplementation Division (CID)- Learning Resource Management and DevelopmentSystem (LRMDS). It can be reproduced for educational purposes and the source mustbe acknowledged. Derivatives of the work including creating an edited version, anenhancement or a supplementary work are permitted provided all the original work isacknowledged and the copyright is attributed. No work shall be derived from thismaterial for commercial purposes and profit.
What I KnowBlessed day! Before we proceed, please answer the following items below.Your score will determine if you need to proceed with the module or not. Write youranswers on your answer sheet.1. This is an activity that is intended to boost the sales of a particular product or service.
2. Its objective is to build awareness, to inform, to persuade and to remind.
3.Creating and maintaining goodwill of an organization’s various publics
4.Creating and maintaining goodwill of an organization’s various publicssuch ascustomers, employees, investors, suppliers, etc.A. AdvertisingB. Personal sellingC. Public relation D. Direct Marketing
5. Marketing by means of direct communication with consumers through catalogsand telemarketing.
6. The party receiving the message from another party.
3

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Term
Three
Professor
NoProfessor
Tags
Marketing, d Direct marketing

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