Principles-of-Marketing11_Q4_W3.marketing-mix-4Ps-promotions_v1.pdf

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MARKETING MIX 4PS:
PROMOTION
Module in
Principles of Marketing
Fourth Quarter, Week 3
MAGIE C. PALKI
Developer
Department of Education – Cordillera Administrative Region

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Republic of the Philippines
Department of Education
Cordillera Administrative Region
SCHOOLS DIVISION OF BENGUET
Wangal, La Trinidad, Benguet
Published by:
Learning Resource Management and Development System
COPYRIGHT NOTICE
2020
Section 9 of Presidential Decree N0. 49 provides:
“ No copy shall subsist in any work of the Government of the Philippines.
However, prior approval of the government agency or office wherein the work is
created shall be necessary for exploitation of such work for profit. ”
This material has been developed for the probable implementation of
Alternative Delivery Mode of K to 12 Curriculum through the Curriculum
Implementation Division (CID)- Learning Resource Management and Development
System (LRMDS). It can be reproduced for educational purposes and the source must
be acknowledged. Derivatives of the work including creating an edited version, an
enhancement or a supplementary work are permitted provided all the original work is
acknowledged and the copyright is attributed. No work shall be derived from this
material for commercial purposes and profit.

What I Know
Blessed day! Before we proceed, please answer the following items below.
Your score will determine if you need to proceed with the module or not. Write your
answers on your answer sheet.
1. This is an activity that is intended to boost the sales of a particular product or service.
2. Its objective is to build awareness, to inform, to persuade and to remind. 3. Creating and maintaining goodwill of an organization’s various publics
4. Creating and maintaining goodwill of an organization’s various publics such as
customers, employees, investors, suppliers, etc.
A. Advertising B. Personal selling C. Public relation D. Direct Marketing
5. Marketing by means of direct communication with consumers through catalogs
and telemarketing.
6. The party receiving the message from another party.
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