Principles-of-Marketing11_Q4_W1.marketing-mix-4ps-product_v1.pdf

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iiiMARKETING MIX 4PS:PRODUCTSModule inPrinciples of MarketingFourth Quarter, Week 1MAGIE C. PALKIDeveloperDepartment of Education- Cordillera Administrative Region
iiRepublic of the PhilippinesDepartment of EducationCordillera Administrative RegionSCHOOLS DIVISION OF BENGUETWangal, La Trinidad, BenguetPublished by:Learning Resource Management and Development SystemCOPYRIGHT NOTICE2020Section 9 of Presidential Decree N0. 49 provides:No copy shall subsist in any work of the Government of the Philippines.However, prior approval of the government agency or office wherein the work iscreated shall be necessary for exploitation of such work for profit.This material has been developed for the probable implementation ofAlternative Delivery Mode of K to 12 Curriculum through the CurriculumImplementation Division (CID)- Learning Resource Management and DevelopmentSystem (LRMDS). It can be reproduced for educational purposes and the source mustbe acknowledged. Derivatives of the work including creating an edited version, anenhancement or a supplementary work are permitted provided all the original work isacknowledged and the copyright is attributed. No work shall be derived from thismaterial for commercial purposes and profit.
What I KnowBlessed day! Before we proceed, please answer the following items below.Your score will determine if you need to proceed with the module or not. Write youranswers on your answer sheet.1. It is the tangible good or intangible service that the enterprise offers to its customersin order to satisfy their needs and produce expected results.
2. It is a name, term, sign or symbol that is intended to identify the goods or services.
3. To get ahead of competition, companies may ________ new products.
4. In the Philippines, single use packaging is popular as Filipinos have the habit ofpurchasing products on piecemeal basis or______.A. TingiB. TingaC. Tingga
5. It preserves the product for further customer use.
6. Products that goes through high heat sterilization are packaged in _______.
7.Some products that require reheating, such as ready-to-eat meals may bepackaged in __________ containers.
3

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Term
Three
Professor
NoProfessor
Tags
Marketing, new product development

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