Chapter 2.ppt - Chapter 2 Concepts and Types of Media...

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Chapter 2Concepts and Types of Media
CHAPTER OUTLINEMedia Functions and Processes Form of Media Medium, Element and Media Transmission System
Media Functions and ProcessSharingPresentationPersuasionSpreading
Media Functions and ProcessSharingJournalism - the latest news for example: flood, sport, current, education, entertainment, politics and so on.Broadcasting - drama, telefilem, film, documentary embodied by message and knowledge.Advertising - information from recent advertisements as well as community service campaigns. For example: the use of back belts, the 1Malaysia People's Aid (BR1M).
Media Functions and ProcessPresentationJournalism - the presentation of the title and the content of news that is easy to understand. For example the current issue: "1Malaysia Contest in R & R Pagoh".Broadcasting - in the documentary usually the presentation used by the narrator is straightforward with accurate information.Advertising - there are ads that deliver messages directly and some also use symbolic techniques through images and so on.
Media Functions and ProcessPersuasionJournalism - this element is also available in news writing. For example :2012/02/29; Daily newsKOTA BHARU: The Kelantan Umno Liaison Committee chairman Datuk Seri

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