AGEC 314MARKETING AGRICULTURAL &FOOD PRODUCTSSummer 2021OnlineDr. Senarath DharmasenaDepartment of Agricultural Economics &Agribusiness, Food and Consumer Economics Research CenterTexas A&M UniversityCollege Station TX 77843-2124
AGEC 314-398,700 Dr. Senarath Dharmasena (Summer 2021) OnlinePage 1Time & LocationSections: 398 and 700, offered online, asynchronous modalityPrerequisitesAGEC 105, ECON 202 or ECON 203 & U3 or U4 ClassificationDescription & ObjectivesThis course provides a general introduction to the marketing activities associated with themovement of agricultural products from input supply to farmer to consumer. It will examine theessential marketing functions such as buying, selling, transportation, storage, financing,standardization, price determination, trade, and risk bearing at various levels. Agriculturalmarketing system in the United States is vast and complicated. Through the course of thissemester, you will become confident in your abilities to develop and assess successful food andagricultural products marketing strategies.By the end of the semester, you will…1.understand how agricultural commodities progress through the food marketing system tobecome final food products.2.be able to identify food system participants and explain their structure, conduct, andperformance.3.be conversant about the influences of consumer trends on the marketing and distribution offood and agricultural products.4.utilize key business skills, such as writing and communication via online methodseffectively.ProfessorTeaching AssistantName: Dr. Senarath DharmasenaName: Faith ParumOffice: AGLS 210TOffice: AGLS 380Office Phone: (979)862-2894Office Phone: TBDEmail: [email protected]Email: [email protected]Email:Email is the fastest way to contact me and/or TA. All efforts will be made to reply withintwo business days.All email communication MUST be done using official Texas A&M University email address, endingwith @tamu.edu, for example,[email protected].Office HoursDr. Dharmasena: Appointment only. If you have questions, need clarifications about the materialpresented in any module, please email me to set up an appointment. I do not provide detailedanswers to course related questions via email, although I may provide general directions andclarifications. If you want to discuss details about any questions, I highly encourage you to set upan appointment. All appointments will be conducted via Zoom platform. I will send the Zoom inviteupon request. If you have any other questions, concerns or comments, please feel free to let meknow via email or request a Zoom link.Faith Parum: Office Hours: By appointment only. Email to request a Zoom invite link.
AGEC 314-398,700 Dr. Senarath Dharmasena (Summer 2021) OnlinePage 2Resource Text and MaterialsRequired Text:Rhodes, V. James, Jan L. Dauve, and Joe Parcell. The Agricultural Marketing System, 7th edition.