Dharmasena AGEC 314_sections (398,700) Syllabus Summer 2021_Online-1.pdf

This preview shows page 1 - 4 out of 6 pages.

AGEC 314 MARKETING AGRICULTURAL & FOOD PRODUCTS Summer 2021 Online Dr. Senarath Dharmasena Department of Agricultural Economics & Agribusiness, Food and Consumer Economics Research Center Texas A&M University College Station TX 77843-2124
AGEC 314-398,700 Dr. Senarath Dharmasena (Summer 2021) Online Page 1 Time & Location Sections: 398 and 700, offered online, asynchronous modality Prerequisites AGEC 105, ECON 202 or ECON 203 & U3 or U4 Classification Description & Objectives This course provides a general introduction to the marketing activities associated with the movement of agricultural products from input supply to farmer to consumer. It will examine the essential marketing functions such as buying, selling, transportation, storage, financing, standardization, price determination, trade, and risk bearing at various levels. Agricultural marketing system in the United States is vast and complicated. Through the course of this semester, you will become confident in your abilities to develop and assess successful food and agricultural products marketing strategies. By the end of the semester, you will… 1. understand how agricultural commodities progress through the food marketing system to become final food products. 2. be able to identify food system participants and explain their structure, conduct, and performance. 3. be conversant about the influences of consumer trends on the marketing and distribution of food and agricultural products. 4. utilize key business skills, such as writing and communication via online methods effectively. Professor Teaching Assistant Name: Dr. Senarath Dharmasena Name: Faith Parum Office: AGLS 210T Office: AGLS 380 Office Phone: (979)862-2894 Office Phone: TBD Email: [email protected] Email: [email protected] Email: Email is the fastest way to contact me and/or TA. All efforts will be made to reply within two business days. All email communication MUST be done using official Texas A&M University email address, ending with @tamu.edu, for example, [email protected] . Office Hours Dr. Dharmasena : Appointment only. If you have questions, need clarifications about the material presented in any module, please email me to set up an appointment. I do not provide detailed answers to course related questions via email, although I may provide general directions and clarifications. If you want to discuss details about any questions, I highly encourage you to set up an appointment. All appointments will be conducted via Zoom platform. I will send the Zoom invite upon request. If you have any other questions, concerns or comments, please feel free to let me know via email or request a Zoom link. Faith Parum : Office Hours: By appointment only. Email to request a Zoom invite link.
AGEC 314-398,700 Dr. Senarath Dharmasena (Summer 2021) Online Page 2 Resource Text and Materials Required Text : Rhodes, V. James, Jan L. Dauve, and Joe Parcell. The Agricultural Marketing System, 7th edition.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture