83%(6)5 out of 6 people found this document helpful
This preview shows page 1 out of 1 page.
BSAD 345 WEEK 3 1. In May 1985, a small company, America Online, started in business with a service for connecting to the Internet. On March 19, 1992, AOL sold a portion of its shares to the public. AOL’s aggressive pricing and marketing campaigns fostered rapid growth. Why did AOL beat itscompetitors Prodigy and CompuServe?AOL beat its competitors Prodigy and CompuServe in part because of the unprecedented amount of CD’s they gave to potential customers via the mail, as well as being available in public places, providing access to a carrier that was previously only available if the customer actually went to the effort to acquire a disc for access. They also invested in their network to increase modem capacity, had low prices, an extraordinary marketing campaign, and an invitingenvironment for families and groups.