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LONDON SCHOOL OF COMMERCECOLOMBO CAMPUS SRI LANKA MBA FOR EXECUTIVES MODULE ASSIGNMENT: Managing Human Capital and Entrepreneurship Student Name Don Charith Chandula Alwis JayasingheStudent Registration No. B0009DHFDHF0818Module Lecturer Anand Walser Module Tutor Selvaratnam Ajendra Date Submitted 6thNovember 2018 Total Word Count 1629
Table of Contents Executive Summary ...................................................................................................3 1 Introduction ..........................................................................................................4 2 Core Competencies ..............................................................................................4 3 External Analysis .................................................................................................6 3.1 PESTLE Analysis ..........................................................................................6 3.2 Porter’s Six Forces........................................................................................9 4 Strategy Formulation .........................................................................................11 4.1 SWOT Analysis ...........................................................................................11 5 Conclusion .........................................................................................................13 6 References ..........................................................................................................14 Table of Figures Figure 1 : Porter's Six Forces Model .........................................................................9 Figure 2 : SWOT Analysis .......................................................................................11 Table of Tables Table 1 : PESTLE Analysis .......................................................................................8 Table 2 : Porter's Six Forces Analysis .....................................................................10 Table 3 : SWOT Analysis ........................................................................................12
Executive Summary The detergent market of Sri Lanka is a highly powder-based market. There are several problems the Sri Lankan consumer faces with the use of powder in their daily need of washing. The excessive use of water and the remaining powder in the clothes even after washing them for a couple of times. With these concerns in mind, Spotlesscame up with a new solution, the first ever liquid hand wash detergent in Sri Lanka. With a unique value proposition of being able to use the liquid in the hand wash at the same time in machine wash too is a unique factor in the product. Since Sri Lanka is running towards a sustainable development, the excessive use of water can be mitigated with this product as it only takes up to half of the water consumed to wash a particular-amount of clothes before. Even though the product doesnt have a big multinational brand name to back it up in the market, Spotlessafter a series of trials done with the consumers of Sri Lanka have managed to make sure that they have come up with a product which can cater the need of the upgrading consumer of the country. With the political and legal situation prevailing in the country now, it is a very favorable condition for a startup business to come in to play. Spotlessas a promising product will be able to capitalize the market and political condition of the country and serve the big white space to maximize the ROI in a very short period of time.
1Introduction “Spotless” is going to be a new startup company catering the needs of struggling Sri Lankan women looking for better options in their daily need of washing clothes. Sri Lanka as a developing country the consumption of consumer durable electricals have not reached its maximum potential yet. Sri Lanka has a total of over 5.2M households as at now (Lanka, 2018). Out of this the usage of washing machines is approx. 11% as at today (Department, 2017). This is a clear show of stats that almost 90% of the Sri Lankan households are using hand wash to fulfil their washing needs.

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Term
Fall
Professor
Dr Leonidas Efthymiou
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