The_Audit_Strategy_of_Nike.docx - The Audit Strategy 1 THE...

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The Audit Strategy 1THE AUDIT STRATEGY OF NIKEBy NameCourseProfessor’s NameUniversityCityDate
The Audit Strategy 2The Audit Strategy of NikeNike is the world's leading brand of global footprint sports shoes and clothes. In most regions of the world, it is a well-known brand. Nike is known for its strong marketing strategy and technology, in addition to its high-quality products that have helped the company achieve a distinctive identity and identity on the worldwide market. The company has expanded steadily over the last few years. Nike's revenue reached $39.1 billion in 2019 compared to $36.4 billion in 2018 (Polderman 2020, p.15). In the fourth quarter of 2020, its revenues hit the Covid-19 epidemic, but annual sales stood at $37.4 billion. Not just a great pace of sales growth, but also strong profitability has been maintained by the organization. Due to its brand equity, quality products, sales strategy and profits, it has one of the most astounding profit margins in the whole of the shoe industry.As Nike's customer focus has increased, the corporation offers its customers an all-rounder experience. The expectations and preferences of customers have changed rapidly in recent years. Nike's key strength is the company's brand equity over the years. Because of the high quality of its products, it has successfully positioned itself with the brand of sporting shoes and clothing. Nike's items are the popular among the youthful clients globally because of the excellent quality and durability of Nike clothes and shoes. The company has launched various breakthrough technology over its history, helping it to dominate the market for sports shoes. Nike has been a

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Marketing, Revenue, Athletic shoe, Nike Inc, Michael Jordan, Nike Inc

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