PRTM 281 – Spring, 2013Business Planning Course Exam – (50 points)Name: ________________________________ 1.A ______________ is based on a set of descriptive data about the facility type, geographic locale, customers, competitors, golf trends, economic conditions, play value, and related amenities. a.Visionb.Missionc.Core Valuesd.Facility Profile2.A vision must not be short. Meaning a true vision requires detailed plans and goals, which usually spans through multiple paragraphs.a.Trueb.False 3.A set of beliefs that is common throughout the business is referred to as 4.Long range plans (strategic plans) are usually 5.List the five phases of the PGA Business Model in the order in which they generally occur (5 point question-partial credit awarded). 6.The most significant advantage of “strategic planning” is that is provides a long term vision and destination and does not just focus on the current state of the business. a.Trueb.False 7.A typical outcome of the “Define the Business” phase is team buy-in and commitment. 8.PGA Best Practices are applicable to phases 2 (assess the current state of the business)and 3 (develop business goals, objectives, and related strategies) of the PGA Business Planning Model. a. True b. False
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