Report 3603.pdf - UNSW Business School Information Systems...

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1 | A g n a t K a l r a z 5 2 0 5 3 5 9 INDIVIDUAL ASSIGNMENT COVER SHEET Course: INFS3603 LIC/Tutor: Benjamin Munns Assignment Title: Impact of Data Analytics World Count: 1318 Due Date: 22/6/2020 I declare that this assessment item is my own work, except where acknowledged, and has not been submitted for academic credit elsewhere, and acknowledge that the assessor of this item may, for the purpose of assessing this item: Reproduce this assessment item and provide a copy to another member of the University; and/or, Communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of the assessment item on its database for the purpose of future plagiarism checking). I certify that I have read and understood the University Rules in respect of Student Academic Misconduct. Student Name: Agnat Kalra Student zID: z5205359 Signature: This cover sheet has to be completed and signed by the student and submitted along with the assignment. Note: 10 percent of the marks available for the assessment will be deducted for assessments submitted without a fully completed and signed cover page UNSW Business School Information Systems & Technology Management
2 | A g n a t K a l r a z 5 2 0 5 3 5 9 Agnat Kalra Z5205359 Data Analytics Sport INFS3603
3 | A g n a t K a l r a z 5 2 0 5 3 5 9 Executive Summary The recent trend in the sporting industry is to use analytics for everyday operation. This report critically evaluates the way data analytics has transformed two aspects of the Sports industry: Business and Sporting. It details impact of data, allowing teams to optimize and expand on revenue sources, decision making and gain a competitive edge. Adopting new operations bring challenges, future considerations and ethical issues which are covered in this report.
4 | A g n a t K a l r a z 5 2 0 5 3 5 9 Introduction Prior to data analytics disrupting the sporting industry, success or failure in a game or race was predicated primarily on player performance with some influence of coaching decisions. For instance, success in F1 racing came from skills of the driver and the split-second decisions made on the track. Sports industry has radically transformed from its old-school sabermetrics to real-time in-game analysis. Cameras now capture data at the rate of 25 frames per second, tracking every movement of the players and the ball throughout the game. Using algorithms and software systems, specialized companies provide statistics from recorded data to teams in all sports. Impact of data through various technologies has revolutionized the Business and Sporting aspects of this industry. Utilizing business operations data, teams have innovated and implemented various platforms to generate streams of revenue and fan involvement.

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