Marketing Question and Answer.docx - Part I. Weaving the...

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Part I. Weaving the Magic Wand1.Perform a SWOT Analysis of IPMC Weavers (20 pts)StrengthsIPMC had a wide range of products.IPMC was also able to get support from the government and private sectors.IPMC, as a cooperative, has an organized business structure.WeaknessHablon products can be costly because the cloth was handmade and production costs were high.IPMC’s hablon products could not be exactly differentiated from those of its competitors.IPMC’s products were made of synthetic thread because cotton was no longer grown in theVisayan region.IPMC’s hablon could only be put on exhibit in an event in Thailand and not for sale because theAsian market preferred hablon made of natural fiber particularly, cotton.OpportunityIPMC could get national government support for its hablon enterprise because promotion anddevelopment of cooperatives was a policy of the state.There a lot of avenues where IPMC can promote its products (eg. trade fairs and festivalsorganized by local government units and national government agencies like DTI)There is an emerging market for hand woven textile and textile made from natural fibers becauseof the increasing consciousness for health and wellness.There are possible alternatives to cotton, which include fibers from bougainvillea, mango, andbanana.It seems that the present market alone could keep IPMC’s hablon business growingThreatsThere was a lack of supply of cotton fiber, which is the basic material for the production ofmosquito nets and blanketsThere is a risk that supply of local piña (pineapple) fiber, obtained from the province of Aklan,might run out because it was being exported to other countries. Piña fiber was the basic materialfor the barong tagalong, which was one of the coop’s most saleable items.

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Term
Spring
Professor
professor_unknown
Tags
Shopping mall, IPMC

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