target marketing .doc - Coca Cola COMPANY PROFILE...

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Coca - ColaCOMPANY PROFILECoca-Cola(also known as Coke, a name that was trademarked by The Coca-ColaCompany after it was discovered many people called it by that particular name) is a very popular cola (a carbonated soft drink)sold in stores, restaurants and vending machines in more than 200countries. It is produced by the Coca-Cola Company (NYSE: KO), which is also often referredto as simply Coca-Cola or Coke. Coke is one of the world’s most recognizable and widely soldcommercial brands; its major rival is Pepsi. Coca Cola Company is the world’s leading manufacturer, marketer, and distributor of soft beverages. Coca Cola uses "Multisegment" targeting strategy which means that the company has more than single, well- defined, market segment. It develops a marketing mix for each of the segments. Coca Cola has more than 400 different products line, total of 3,500 product mix.Target MarketingSegmentation enables Brands to define the appropriate products for different kind of customers. Coca Cola doesn’t target a specific segment but adapt its marketing strategy by developing new products.Coca Cola designed to satisfy the consumer’s needs. The company is able to provide drinks for many different target markets: ages, sexes, and etc. The products are sold to diverse population all around the world. In our world today, people want to live healthier lives. Coca Cola recognized this need and begun to produce different beverages that are satisfying those consumers. Coca Cola products are purchased by

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