lecture 2.pptx - Entrepreneurship and Small Business...

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Entrepreneurshipand SmallBusinessManagementPhu Nguyen_ HCMIUSlides edited by Phu Nguyen1
Lecture2Generate IdeaSlides edited by Phu Nguyen2
CHAPTER OBJECTIVES1.To analyze how business ideas can get converted tosuccessful business2.To explain different business ideas3.To discuss the conversion of hobbies to businessSlides edited by Phu Nguyen3
WHY YOU WANT TO START A BUSINESSExamining Your Personal ObjectivesSlides edited by Phu Nguyen4
1–5Use your Phone’s camera to scan itSlides edited by Phu Nguyen
WHY YOU WANT TO START A BUSINESSExamining Your Personal ObjectivesPeople come to business ownership for a variety of reasons.They want to “be their own boss”, “follow the American dream”, “earn lot ofmoney”That is my interestThat business has agreat profit potentialSlides edited by Phu Nguyen6
HOW DOES AN ENTREPRENEUR START ?Slides edited by Phu Nguyen7
OPPORTUNITY IDENTIFICATION:THE SEARCH FOR NEW IDEASThe first step for any entrepreneur is the identification of a “goodidea.”The search for good ideas is never easy.Opportunity recognition can lead to both personal and societal wealth.Slides edited by Phu Nguyen8Opportunity identificationis central to entrepreneurship and involves:The creative pursuit of ideasThe innovation process
ENTREPRENEURIAL IMAGINATION ANDCREATIVITYHow entrepreneurs do what they do:Creative thinking+systematic analysis=SuccessSeek out unique opportunities to fill needs and wantsTurn problems into opportunitiesRecognize that problems are to solutions what demand is to supplySlides edited by Phu Nguyen9
Ideas For New Businesses Come From ManySourcesSlides edited by Phu Nguyen10
1–11Use your Phone’s camera to scan itSlides edited by Phu Nguyen
CREATIVITY AND INNOVATIONIdeas for new businesses come from many sources :A personal interest:hobbies, special knowledge or skills, experience, etc.Slides edited by Phu NguyenSlides edited by Phu Nguyen12
CREATIVITY AND INNOVATIONIdeas for new businesses come from many sources :A personal interest:hobbies, special knowledge or skills, experience, etc.Any task or responsibility people don’t like to do or don’t have time todo can be the basis for a service business:House cleaning, home repairs,gardening, shopping, etc.Slides edited by Phu Nguyen13
CREATIVITY AND INNOVATIONIdeas for new businesses come from many sources :A personal interest:hobbies, special knowledge or skills, experience, etc.Any task or responsibility people don’t like to do or don’t have time todo can be the basis for a service business:House cleaning, homerepairs, gardening, shopping, etc.An inventive entrepreneur can develop a new product or improve anexisting one(AirBnB; Uber; Grab;etc.)Slides edited by Phu Nguyen14
SOURCES OF INNOVATION IDEASSlides edited by Phu Nguyen15
AN EXPERIMENTYou have100.000 VND (around 5$)How would you do to earn as much as possiblein 2 hours?

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Term
Summer
Professor
NoProfessor
Tags
Entrepreneurship, Test, Phu Nguyen

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