The-Art-and-Science-in-Communication_-Workplace-(Cross-Cultural)-Communication-Skills-and-Competenci

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161Copyright © 2018, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.Chapter 8DOI: 10.4018/978-1-5225-3917-9.ch008ABSTRACTOne of the challenges facing the modern workforce is the increased diversity of the workforce and simi-larly complex prospective customers with disparate cultural backgrounds. Language barriers, cultural nuances, and value divergence can easily cause unintended misunderstandings and how low efficiency in internal communication in a multinational environment. It leads to conflict among employees and profit loss in organizational productivity. Therefore, effective communication by people from different cultures stands out significantly in the modern workforce who want to make inroads into international markets, take advantage of multiculturalism, and avoid possible side effects. The purpose of this chapter is on communication, specifically, the art and science in communication, resulting in communication skills and competencies in the modern workforce. The chapter will cover the meaning of communication, language, and history/philosophy of communication and will conclude with factors to be sensitive about when becoming effective cross cultural managers in the modern workforce.INTRODUCTIONThe United States is a diverse country of immigrants, so the promotion of cultural diversity and different cultural heritages (Dong, 1995) are necessary. Ethnocentrism is viewed as lacking acceptance of cultural diversity and intolerance for outgroups (Berry & Kalin, 1995). This lack of acceptance of cultural diver-sity has a strong tendency to lead to negative stereotypes toward other cultural/ethnic groups, negative prejudice and negative behaviors against these group members. As the world becomes a global village The Art and Science in Communication:Workplace (Cross-Cultural) Communication Skills and Competencies in the Modern WorkforceBen TranAlliant International University, USA
162The Art and Science in Communicationand increasingly more people with diverse cultural backgrounds interact with each other constantly, it is imperative to investigate what factors could help overcome ethnocentrism, especially as the modern workforce is expanding overseas (Tran, 2016a, 2016b, 2016c).Tran (2016) states that one of the challenges facing the modern workforce is the increased diversity of the workforce and similarly complex prospective customers with disparate cultural backgrounds. After all, language barriers, cultural nuances, and value divergence can easily cause unintended misunderstandings and how low efficiency in internal communication in a multinational environment. It leads to conflict among employees and profit loss in organizational productivity. Therefore, effective communication by people from different cultures stands out significantly in the modern workforce who want to make inroads into international markets, take advantage of multiculturalism, and avoid possible side effects.

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