© 2012 GOULD’S, ALL RIGHTS RESERVED.51. Curt decided to open a new car dealership, even though he had no experience in the car industry. Curt contracted with Herb to have cars delivered to Curt’s dealership. The valid written contract stated that Herb would deliver cars to Curt’s dealership “on a weekly basis.” When they discussed the parameters of the contract, before it was committed to writing, Herb knew that Curt thought that the words “weekly basis” meant once a week, when, in fact, in the automobile industry, “weekly basis” indicates three deliveries per month. Curt was astounded when at the end of the first month, Herb had only made three deliveries, and had not delivered cars each week. Curt contacted Herb through a written correspondence, and told Herb he wanted deliveries every week. Herb appropriately responded in a timely manner, and clearly indicated to Curt that he, Herb, would not deliver cars to Curt’s car dealership more than three times a month. Curt got angry, and cancelled the contract with Herb. The custom of the car industry is that “weekly basis” means three times a week. If Herb sues Curt for breach of contract, will Herb prevail?