BSBMKG419 Task 1-2-1.pdf - Go Pro A report recommending...

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Go Pro A report recommending marketing strategies for the product or service The innate and acquired needs of the target consumers GoPro has made use of the Maslow’s Hierarchy of Needs to effectively satisfy different levels of needs of consumers. PHYSIOLOGICAL: Imagine that if you are a water photographer, GoPro has met your physiological expectation since it can be used under wet condition. In another perspective, though GoPro cameras do not fulfil the immediate physical needs of a consumer needs, it brings the psychological needs that are present in their everyday lives: capturing memorable moments. By buying the camera, consumers are prevented from feeling regret from being unable to capture special moments (Birthday, First trip with besties). This therefore motivates the consumers to continue using the camera. SAFETY, SECURITY NEEDS: GoPro consumers trust the camera to capture and record what they want it to. This provides a sense of security and safety. Consumers

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