Case Discussion Questions
Note: The case itself does not have a “problem” to solve, but while reading it a number of
questions should come to mind. (Hint for this case and for the rest of the course: if you’re
reading a case and it raises a question for which the case does not provide the answer, look it up
on the Internet and then share it with the class.) I’ve listed some discussion questions below, and
you are welcome to also consider other questions and bring your findings to the class discussion.
(The “problem” comes in the delivery scheduling exercise which is also explained below.)
What is so challenging about operating an e-grocer profitably?
Why have so many failed?
What is different about the various markets? (U.S., U.K., Canada, China)
Which markets have the most potential for e-grocers to be successful?
In which markets are e-grocers actually more successful?
Why does Ocado feel they will be successful?
Do you think they will be successful based on the information in the case? Why?